Building a Brand into a Cultural Phenomenon – Part 2

Building a Brand into a Cultural Phenomenon – Part 2

Posted by Susan Gunelius

In Part 1 of the Building a Brand into a Cultural Phenomenon series, you learned about the five stages of brand growth. Now, it’s time to learn about the primary ingredients that go into a brand that becomes a cultural phenomenon. As you read through this article, you’ll notice that many of the ingredients are fundamental parts of building all brands. However, brands that become cultural phenomena take these ingredients to a higher level of importance and better integrate them into the framework of their brand strategies. Read more
Online Posting Survey: Most Think People Share Too Much

Online Posting Survey: Most Think People Share Too Much

Posted on May 16 2012 by Anne Pilon

In today’s online culture, many Americans make a habit of sharing information with others through social networking and other websites. Some users are comfortable sharing personal information with their network, and others would prefer to keep that information private. How many US consumers share this type of information, and how many think there are too many personal posts shared online?

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Building a Brand into a Cultural Phenomenon – Part 1

Building a Brand into a Cultural Phenomenon – Part 1

Posted by Susan Gunelius

Why do some brands become cultural phenomena? Brands like Apple and Harley Davidson have become a part of society, and they would be missed by a lot of people if they disappeared. Significant changes to either brand would likely draw an outcry from loyal customers and the broader consumer population. The promises that these brands make to consumers are as important as a promise made by one person to another. In short, some brands aren’t just icons, they’re a way of life. In my new series, Building a Brand into a Cultural Phenomenon, you’ll learn how it’s done. Read more
Product Reviews Survey: Reviews Impact Many Buying Decisions

Product Reviews Survey: Reviews Impact Many Buying Decisions

Posted on May 15 2012 by Anne Pilon

Product reviews can be a great way for companies to spread the word about new products by allowing an impartial party to use the product and share their opinions. But how do American consumers perceive these reviews? Do they believe they are really impartial, and do they ever impact their buying decisions?

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Windows 8 Rebranding Means the Death of Windows Live

Windows 8 Rebranding Means the Death of Windows Live

Posted by Susan Gunelius

Nearly seven years ago, Windows Live debuted as a set of online tools and services that would change the way people interact with relationships, information, and interests across PCs, devices, and the web. This week, Microsoft announced that the Windows Live brand would be dropped and the company’s existing and soon-to-come cloud services would be rebranded as part of the umbrella Windows 8 brand. In a blog post, Steven Sinofsky of Microsoft wrote, “Windows 8 is a chance for us to act on feedback and reintroduce you to the broadest and most widely used collection of services on the Internet.” Read more
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