Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

In a new campaign that aims to appeal to young people and online daters, Delta looked to an unusual format — wall murals. The Brooklyn mural features images of exotic locales so people can take photos in front of them. It also includes the Delta logo and the thought “world travelers are more likely to be swiped right.” So what do consumers think about the Delta dating wall? And what might images of the promotion do for the brand’s image? We asked 1,000 respondents about their flying habits and then tested the campaign to see if it made any impact.

Read more

Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon made waves late last week when the ecommerce giant announced plans to purchase organic grocery chain Whole Foods. There are many different reasons why Amazon might want to purchase Whole Foods. And it’s safe to say that this acquisition could lead to some changes for the grocery industry as a whole. So what do consumers think about Amazon buying Whole Foods and about online grocery shopping and other alternative options? We asked 1,000 respondents about their thoughts on Amazon and Whole Foods and how the purchase might impact their grocery shopping habits.

Read more

Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

The NBA Finals captivated much of the sports world over the past week. And Nike was ready to capitalize on that with an ad campaign starring Kevin Durant. The ad, titled “Debate This,” features a lot of the criticism that Durant has faced throughout the early parts of his career, along with Durant constantly proving those critics wrong. So how much might this ad impact people’s buying habits? We asked 800 respondents about their opinions on Nike and other sporting goods brands. Then we tested the ad to see if it made any impact.

Read more

Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

It’s been a few years since the idea of virtual reality devices for individuals first came to the attention of consumers. And in that time, several companies have released their own versions of those VR devices. But not all of them have caught on with consumers like others, according to recent data from Nielsen. But there could be significant growth in the industry over the next few years. So how many consumers are interested in virtual reality? And what devices are likely to be the most popular? We asked 1,000 respondents about their thoughts on this growing tech trend.

Read more

What’s the best possible package combination I can create? – Conjoint

What’s the best possible package combination I can create? – Conjoint

Need to figure out the best combination of features for your future product, service or package? Wouldn’t it be great if you could also figure out the best combo to offer to each cluster of your target audience—and figure out your audience clusters automatically? We’d like to announce one of our latest additions to our survey platform, the new drag-and-drop Conjoint question type.

Read more

GRIT Report: Top innovators, and some revealing disagreements on research’s future

GRIT Report: Top innovators, and some revealing disagreements on research’s future

In the latest GreenBook Research Industry Trends (GRIT) report for Q1-Q2, we’re proud to report that we were again voted one of the top 50 innovators in the industry, up twelve places from last year!

Read more

Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

As temperatures increase, brands are coming out with more and more summer-themed ads. The latest ad campaign from liquor brand Bacardi features a summery town — but all the residents are trapped in what appear to be looping images, popularized by Instagram’s Boomerang. Once they add in some Bacardi, the people are able to break free and enjoy the summer. So what do consumers think of the ad? We asked 1,000 respondents about their liquor buying preferences and then tested the ad to see if it made any impact.

Read more

Paris Agreement Survey: Americans Concerned About Economy, Environment

Paris Agreement Survey: Americans Concerned About Economy, Environment

The White House recently announced plans to pull out of the Paris Climate Accord, an agreement between 197 countries around the world to limit global warming. According to a study by the Yale Program on Climate Change Communication, the majority of Americans support the Paris Agreement and think the U.S. should continue to hold up its part of the bargain. But now that the President has already announced the U.S. will pull out of the agreement, have opinions changed? We asked 1,000 respondents about their thoughts on the Paris Agreement and its potential impact on the economy and the environment.

Read more

Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Over the last several years, Oreo has released a plethora of new flavors. And now, the iconic brand is turning to its customers to come up with its newest creation. As part of a social media and advertising campaign, the My Oreo Creation contest challenges people to share their own flavor ideas with the brand on social media for a chance to win prizes. So what do consumers think about this idea? We asked 1,000 respondents about their snack buying habits and their thoughts on the Oreo brand. Then we tested an ad affiliated with the My Oreo Creation contest to see if it made any impact.

Read more

Flag Football Survey: Few Have Heard About New League

Flag Football Survey: Few Have Heard About New League

There’s a new sport in town — or at least there will be in 2018. The American Flag Football League is slated to start games in the summer of next year. And there are some big names getting involved. Retired NFL players Michael Vick and Justin Forsett have committed to playing in the inaugural game. And the league is hopeful of getting even more former athletes involved as well, according to Bleacher Report. But what do potential viewers think of this new league? How many would be willing to give this sport a watch? And how might it compare to other sports? We asked 1,000 respondents about their viewing habits and their thoughts on the new flag football league.

Read more

Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Budweiser has long been known for its patriotic advertising and branding campaigns. But the company is taking it to a new level this summer with a limited edition line of camouflage bottles. The bottles are supposed to honor those who have served. And the campaign kicks off just in time for Memorial Day. So how many consumers like the idea of the Budweiser camo bottles? We asked 1,000 respondents about their beer purchasing habits and then tested the new bottles to see if this unique branding campaign might make any impact.

Read more

Convenience Stores Survey: Drone Delivery Could Impact Consumers

Convenience Stores Survey: Drone Delivery Could Impact Consumers

Despite the waning popularity of brick-and-mortar stores in general, convenience stores have been able to keep sales relatively strong, according to a recent report from Nielsen. But future tech innovations might be able to cut into that business a bit, just as online stores have been able to take over a significant amount of business from traditional retail stores. So how many consumers currently shop at convenience stores regularly? And are their shopping habits likely to change at all in the future? We asked 1,000 respondents about their thoughts on convenience stores and how online shopping might impact those purchases in the future.

Read more

Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

For years, Dove has worked to create an image that is accepting of all different definitions of beauty. And now, the company has taken that idea to a new level by actually creating a limited edition line of bottles that come in a variety of different shapes and sizes — just like the company’s customers. But a recent report from the Guardian suggests that many consumers found this campaign to be more patronizing than uplifting. So how do beauty consumers react after seeing the ad? We asked 1,000 respondents about their thoughts on the Dove brand and then tested the ad to see if it made any impact.

Read more

Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

No matter where you go online, you’re likely to run into some online ads. There are plenty of different types of ads. And companies like Google have made incredible sums from selling the ad space. But now, the company may be considering incorporating an ad blocking feature into its Google Chrome browser, according to a report from the Wall Street Journal. This may seem counterintuitive, but it could potentially help people avoid ads that have too much of a negative impact on the browsing experience. So what do consumers think of how online ads impact their experience online? And how many would consider using ad blockers to avoid certain ads? We asked 1,000 respondents about their thoughts on ad blockers and online ads.

Read more

Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

For its latest marketing campaign, Nike got extremely ambitious. Partnering with some marathon runners and other brands, the company set out to break the two-hour barrier that has long been considered impossible for marathoners to crack. While none of the runners actually achieved that ultimate goal, they came very close. And the marketing and advertising campaign surrounding Nike Breaking2 could still have some positive effects for the brand. So what do consumers think about the campaign? We asked 1,000 respondents about their thoughts on the Nike brand and the Breaking2 campaign.

Read more

New Health Care Bill Survey: Less Than Half of Republicans Support Bill

New Health Care Bill Survey: Less Than Half of Republicans Support Bill

The new health care bill that recently passed in the House of Representatives has created quite a stir. Many Americans don’t seem to favor the bill very highly, according to a report from CBS news. In fact, AYTM’s survey results reveal that even Republicans are less than enthusiastic about the bill, with just under half saying they have a positive opinion of it. But changes may still come from a Senate re-write or other sources. So how many Americans like the idea of the new bill? And have opinions about the Affordable Care Act changed through all of this? We asked 1,000 respondents about their thoughts on the current state of American health care and about the new American Health Care Bill making its way through Congress.

Read more

Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

McDonald’s recently unveiled a new line of premium sandwiches. And the company decided to take a unique approach to marketing them — a new product infomercial. The new product that McDonald’s is supposed to be pushing in its infomercial is called a “frork,” which is essentially a fork made with french fries. It’s ridiculous, as the commercial points out. But could it actually have a positive impact on consumers? We asked 1,000 respondents about their fast food buying habits and then tested the ad to see if it made any difference.

Read more

Aspirational Brands Survey: Tech Purchases Gaining Popularity

Aspirational Brands Survey: Tech Purchases Gaining Popularity

Americans are becoming more frugal and less concerned with status items. In fact, 55% of consumers said that they make aspirational purchases, like buying designer items or expensive status symbols, less often now than they did just five years ago. And according to a report from NPD Group, the idea of aspirational brands is currently undergoing a major shift. Where consumers once were willing to stretch their budgets to make purchases based on status or style, many are now more concerned with practicality and saving money. So is it still a good strategy for certain businesses to use that aspirational or status angle when trying to sell goods that are relatively pricey? Or is that idea no longer relevant with today’s consumers? We asked 1,000 respondents about their shopping preferences and their thoughts on aspirational purchases.

Read more

Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Silicon Valley company Juicero has made lots of headlines in recent weeks — but not for a great reason. The company sells a juicer that costs about $400. And aside from that, Bloomberg posted a video showing how you can simply squeeze the juice packs by hand, rendering the expensive device basically obsolete. So how might this video and some of the other negative press impact consumer opinions? And how many would actually consider purchasing a juicer in this price range anyway? We asked 1,000 respondents about their buying habits and their thoughts on Juicero.

Read more

Mother’s Day Survey: 2017 a Big Year for Online Gift Shopping

Mother’s Day Survey: 2017 a Big Year for Online Gift Shopping

For Mother’s Day 2017, 67% of gift shoppers plan on doing at least some of their shopping online. But shopping in regular retail stores is still a bit more popular. According to an infographic from Whisbi, brick-and-mortar retail stores still make more annual sales than ecommerce shops. But those online sales are increasing each year. So how might this trend, along with many struggling retail chains closing stores, impact Mother’s Day shoppers this year? We asked 1,000 respondents about their Mother’s Day shopping habits and how those habits have changed over time.

Read more

Voice Controls Survey: Affluent, Trendy Customers Most Likely to Purchase

Voice Controls Survey: Affluent, Trendy Customers Most Likely to Purchase

Voice recognition technology is becoming more prominent in a number of different products, from smartphones to vehicles and beyond. In fact, recent data from Google suggests that up to 20% of mobile queries now come from voice searches, as reported by Search Engine Land. So how many consumers currently own voice controlled products and how many are likely to purchase them in the future? We asked 1,000 respondents about their thoughts on voice controls and how those features might impact their future purchases.

Read more

Brand Spotlight: United Airlines Tries to Control Damage to Brand

Brand Spotlight: United Airlines Tries to Control Damage to Brand

The video of a passenger being dragged off a United Airlines flight has taken the internet by storm over the past week. The incident has sparked intense criticism toward the brand, along with threats of boycotts and lawsuits. So how much has the incident already impacted perceptions of everyday airline passengers? And how do consumers view the response from United thus far? We asked 1,000 respondents about their flying habits and then tested the CEO’s response to see if it made any impact on their opinions.

Read more

Vehicle Voice Controls Survey: Smartphones Important to Most Drivers

Vehicle Voice Controls Survey: Smartphones Important to Most Drivers

Voice controls are making their way into a lot of vehicles. According to a study from IHS Markit, more than half of new cars will soon include voice recognition features. And there are already plenty of drivers that rely on this technology regularly. So how many consumers are likely to take vehicle voice controls into account when making purchases? We asked 1,000 respondents about their thoughts on voice recognition technology and its use in vehicles.

Read more

Voice Controlled Assistants Survey: Amazon, Google Named Top Brands

Voice Controlled Assistants Survey: Amazon, Google Named Top Brands

Voice-activated AI home assistants like Amazon’s Echo and Google Home took off last year, according to a report from Technology Review. And those products are projected to get even more popular in the coming years, especially as voice recognition technology becomes more prominent in other products as well. So how many consumers are interested in purchasing these voice controlled assistants? We asked 1,000 respondents about their thoughts on these products and voice controls in general.

Read more

Smartphone Voice Controls Survey: Category Likely to Continue Growth

Smartphone Voice Controls Survey: Category Likely to Continue Growth

Voice recognition technology is making its mark on a number of different products, but perhaps none more than smartphones. The vast majority of smartphones now come with some kind of voice recognition software. And according to research from Parks Associates, about half of those consumers use the technology regularly. So how important is voice recognition technology to those consumers? And how might it impact future buyers? We asked 1,000 respondents about their thoughts on smartphone voice controls and similar features.

Read more