Feature Friday: Stephanie Vance

Feature Friday: Stephanie Vance

For this Feature Friday we chose our very own Director of Research, Stephanie Vance. Stephanie has a PhD in experimental psychology and has been with AYTM since 2014. She has been in the market research field for about 10 years, and has worked on both the client and vendor side.

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Most Commonly Missed AYTM Platform Features

Most Commonly Missed AYTM Platform Features

There’s no question that AYTM’s platform is layered with functionality. From targeting to survey design, and data presentation, just to name a few.

Functionality is so deep, in fact, that it’s easy for key features to get lost for even the most advanced user. In an effort to help you get the most from the platform we’ve developed a handy list of our most frequently missed or misused features. 

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Holiday Travel Trends 2017

Holiday Travel Trends 2017

Holiday travel has forever been depicted as hectic, with families and friends running through airports and scrambling to pack bags.

Since holiday travel is universally known to be a bit of an insane time of year, AYTM dove into preparation plans for this travel season.

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Feature Friday: Dominique Hernandez

Feature Friday: Dominique Hernandez

Dominique Hernandez, Client Support

This week for feature Friday, AYTM is  featuring a member from our client support team, Dominique Hernandez. Dominique has been with AYTM 4 months now and is a valuable member of our support team. A Spielberg fan with an adventurous spirit, Dominique describes herself as a creative soul.

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Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

With the seasonal smell of peppermint in the air, avid holiday shoppers prepping for Black Friday, and the Mariah Carey Christmas album blaring in retail stores, it seems Americans are not as inclined to put up their trees before Thanksgiving despite popular belief.

AYTM surveyed 1,000 consumers in the U.S.  on when they plan to begin decorating for Christmas. The results may surprise you.

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Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin, Statistician

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Uglich Russia, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

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Your Survey May be Overqualified

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you’re asking should be relevant to your respondents. Otherwise, your data─and insights─will reflect the disconnect.

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Hershey’s New Gold Bar Release Steps Up to the Plate

Hershey’s New Gold Bar Release Steps Up to the Plate

Forget Willie Wonka and the Chocolate Factory. Hershey’s is blowing the top off the industry with its newest candy bar release—Hershey’s Gold. A first for the company in more than 20 years, the new bar is set to release in December and is sure to be a sweet holiday unveil. The surprise, of course, is that the Gold bar is different from its sugary predecessors…its void of chocolate but chock-full of caramel, peanuts, and pretzels.

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Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

 Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

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Top 10 Ways to Align Your Survey Sample Size with Your Goal

Top 10 Ways to Align Your Survey Sample Size with Your Goal

What’s the magic sample size number? Every researcher is asked this question at one point or another in their career. And rightfully so. Going too small puts you at risk of losing data significance. Going too big puts your budget at risk. While identifying the magic number is never a perfect science, there are certainly guidelines that can help you get there.

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‘Tis the Season to Shop: Holiday Buying Trends of 2017

‘Tis the Season to Shop: Holiday Buying Trends of 2017

The holidays are upon us which means shopping has begun! From the popular iPhone X, to the creepy but intriguing Hatchimal, to the “Marty McFly”-esc LED Sky Board, there’s no doubt people are opening up their wallets this holiday. In fact, according to CNBC, Deloitte projects retail holiday sales will top $1 trillion within the next three months, resulting in a 4.5% increase from last year.

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Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Ariel Hagaman, Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

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5 Questions You Should Ask Your Market Research Provider Today

5 Questions You Should Ask Your Market Research Provider Today

The market research industry is continually evolving, but research fundamentals are the foundation of everything we do in search of deeper, more meaningful, and more actionable insights. Always remember that at the heart of everything we do in market research are two things: people and opinions. Market research provides a way for us to analyze those two things using data. However, gathering that data is a tricky thing.

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Netflix Proves It’s Still the Original Binge Hub

Netflix Proves It’s Still the Original Binge Hub

Image courtesy of Netflix

Netflix has now become a portal for the digital age allowing users to access thousands of shows and movies with just a click of a button. When asked, users of Netflix claimed they consume 15- 20 hours of TV per week with 30% of users stating they consume more than 20 hours of TV a week. With recent brands beginning to offer their own streaming services, some have questioned if Netflix will survive with its original series and films.

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How to Choose the Best Visuals for Your Survey Results Report

How to Choose the Best Visuals for Your Survey Results Report

Should you use a pie chart or or stacked column chart to visualize the data from your survey results report? Would a line graph or bar graph work better? To communicate your findings in a way that people can understand visually, you need to choose the right types of charts and graphs.

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5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

When was the last time you checked your product’s health? Are you sure it’s performing as well as it could be? If you’re not doing a periodic product health check, then you won’t know if you’re missing out on revenue because your product is underperforming.

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Study Shows Black Panther Poised for a Big Opening Weekend

Study Shows Black Panther Poised for a Big Opening Weekend

The release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze.

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Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Billions of fans are eagerly anticipating the release of Star Wars: The Last (although not quite the last) Jedi, hitting theaters this week. Diehard junkies since its 1977 inception—and even newly inducted fair weather fans—all want answers after the box office blowout, The Force Awakens, ended (spoiler alert) with a cloaked and broken Luke Skywalker gazing off of a literal and figurative cliff.

So, what’s in store for the next iteration of one of the most iconic sci-fi series in film history? Did Kylo Ren, the series’ newest villain, die in the last installment? What’s a “Porg”? And most importantly, who’s Rey’s father?

All of these questions will be answered and discussed ad nauseam over copious amounts of spiked egg nog this holiday. But how is the newly released trailer resonating with fans so far? We asked 1,000 respondents to take their first peak at The Last Jedi. Here’s what we found.

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10 Survey Question Mistakes that Can Ruin Your Market Research Results

10 Survey Question Mistakes that Can Ruin Your Market Research Results

Quantitative market research data is only useful when it accurately reflects an audience’s opinions. Your ability to collect accurate data requires that you survey the right audience but also that you ask the right questions.

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20 Most Popular Halloween Costumes for 2017 Revealed

20 Most Popular Halloween Costumes for 2017 Revealed

Curious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more

10 Critical Factors that Drastically Affect Your Market Research Success

10 Critical Factors that Drastically Affect Your Market Research Success

According to a study conducted by Gartner’s CEB and shared by Harvard Business Review, marketers rely on data to make just 11% of their customer-related decisions. Considering “data” is very much the go-to term that businesses are told to prioritize and invest in these days, it’s clear there is still quite a large opportunity for businesses to collect and use data for decision-making.

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Gun Violence Now a Leading Factor in Americans Skipping Public Events

Gun Violence Now a Leading Factor in Americans Skipping Public Events

This week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened.

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Americans are Split on Trump vs. the NFL and National Anthem Protests

Americans are Split on Trump vs. the NFL and National Anthem Protests

In contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy.

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Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Travel deals and booking site Hotwire recently released a set of video ads featuring Martin Starr of Silicon Valley entrenched in a surreal environment known as the “no pressure zone.” The idea is to call attention to the no-pressure attitude of using Hotwire for booking hotels, flights, rental cars and more. So how do consumers respond to this ad campaign? We asked 1,000 respondents about their travel booking habits and then tested the impact of this latest ad campaign.

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Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home sharing sites and platforms like Airbnb and VRBO are gaining popularity at a monumental clip. And a report by Airbnb Citizen indicates that this trend is likely to continue through the year and beyond. So just how much has the idea of home sharing changed the travel industry? And how much more growth is expected in the next few years? We asked 1,000 respondents about their travel habits and their thoughts on home sharing.

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