Cinco de Mayo Survey: At-Home Celebrations Most Popular

Cinco de Mayo Survey: At-Home Celebrations Most Popular

Today is Cinco de Mayo, a holiday that celebrates the Mexican Army’s victory at the Battle of Puebla on May 5, 1862. More recently, it’s become a popular day of celebration where people embrace various aspects of Mexican culture. Some Mexican restaurants, bars and other businesses hold events or promotions in celebration of the holiday. So how many are likely to celebrate Cinco de Mayo in some way this year?

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Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day is just around the corner. And that means that people around the country are already preparing by purchasing gifts, planning parties or making dinner reservations to say thank you to and celebrate mothers. So how many are likely to celebrate Mother’s Day in some way this year? And how are they likely to celebrate the holiday?

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Yahoo Survey: Majority Still Use Some Services

Yahoo Survey: Majority Still Use Some Services

Tech giant Yahoo has been struggling for years to raise profits and remain a major player in the industry. There are even rumors that the company will be sold or reorganized in some way. But it still provides a number of different online platforms and services that consumers can use. So how many still use any of those Yahoo services? And what do people generally think about the brand?

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Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

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Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

May is known as Hamburger month. Hamburgers are incredibly popular, especially during the spring and summer months when Americans can cook burgers outside on the grill or enjoy them at outdoor restaurants. So how many people consider hamburgers to be among their favorite food items? And what are their favorite ways to enjoy those burgers?

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Arbor Day Survey: Vast Majority Understand Environmental Importance

Arbor Day Survey: Vast Majority Understand Environmental Importance

Today is Arbor Day, a holiday that is aimed at celebrating trees and recognizing the importance of environmental conservation efforts. The Arbor Day Foundation and plenty of other environmental groups provide opportunities for people to plant trees and make a positive impact on the environment in other ways. So how many people are likely to take part in those activities in honor of Arbor Day and throughout the rest of the year?

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Uber Lawsuits Survey: Most Have No Opinion on Brand, Lawsuits

Uber Lawsuits Survey: Most Have No Opinion on Brand, Lawsuits

Uber has been involved in some recent lawsuits, including one where drivers claimed they were not being treated fairly as they should be considered employees rather than contractors. But the transportation service continues to gain popularity despite these lawsuits. So how much have these issues impacted brand perception of Uber? And is the company likely to continue its growth?

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Oculus Rift Survey: Shipping Delays Unlikely to Have Major Impact

Oculus Rift Survey: Shipping Delays Unlikely to Have Major Impact

A recent shipping issue with Facebook’s Oculus Rift virtual reality devices has some buyers and potential buyers upset. But will those delays actually impact sales of the Oculus Rift and other VR devices? How already ordered their VR devices and how many are likely to do so in the future?

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Tracker Transformation E-book: Managing Stakeholders

Tracker Transformation E-book: Managing Stakeholders

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change.

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Pretzel Survey: Rold Gold, Snyder’s Named Favorite Brands

Pretzel Survey: Rold Gold, Snyder’s Named Favorite Brands

Today is National Pretzel Day. And since pretzels are such a popular snack that can be enjoyed in so many different ways, it’s a day that’s likely to get some attention. So how many people consider themselves to be pretzel fans? And what are their favorite types and brands when it comes to the popular snack?

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Harriet Tubman Survey: Currency Changes Shouldn’t Impact Habits

Harriet Tubman Survey: Currency Changes Shouldn’t Impact Habits

Last week, the US Treasury announced a change in the appearance of some of its currency. Most notably, the front of the $20 bill will now feature Harriet Tubman. And some other bills will show other women and civil rights leaders on the backs. So how many people are in favor of those recent changes? And who might get added to this type of currency in the future?

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Earth Day Survey: Customers More Likely to Support Green Brands

Earth Day Survey: Customers More Likely to Support Green Brands

It’s Earth Day, the annual holiday aimed at celebrating the earth and doing our best to take care of it. Some popular earth friendly activities that people might take part in to celebrate Earth Day include recycling and cleaning up local parks or green areas. So how many people plan on celebrating Earth Day this year? And how many consider themselves to be environmentally conscious throughout the year?

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Facebook Messenger Survey: Consumers Interested in Receiving Discounts

Facebook Messenger Survey: Consumers Interested in Receiving Discounts

Facebook recently announced a new version of its Messenger app. And the new version includes some updates that could make it easier for brands to communicate with customers on the platform, like unique usernames and image codes. But until now, the app was mainly just used by individuals to communicate with their Facebook friends. So how do Facebook users feel about brands using the Facebook Messenger platform?

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Kindle Oasis Survey: Current Owners More Likely to Buy New Model

Kindle Oasis Survey: Current Owners More Likely to Buy New Model

Amazon recently announced the release of a new Kindle ereader called the Kindle Oasis. The new device is smaller and thinner, but more expensive than previous Kindle models, which could potentially attract a whole new set of ereader users who want a compact option. Or it could even appeal to those who already have full sized ereaders and just want a more compact version. So how many are interested in the new Kindle Oasis, and in ereaders in general?

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Google Goals Survey: Calendar App Users Most Likely to Use Goals

Google Goals Survey: Calendar App Users Most Likely to Use Goals

Google Calendar is already one of the most popular calendar and organization apps out there. But now the app is coming out with a new set of features called Google Goals, which is intended to help people track and organize all of their more long-term goals. So how many people are likely to take advantage of the new feature? And could that impact how many people use Google Calendar?

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Tracker Transformation E-book: Managing the Methodology

Tracker Transformation E-book: Managing the Methodology

The survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect.  This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies.  Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required.

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Stress Survey: Money Issues Named Top Source of Stress

Stress Survey: Money Issues Named Top Source of Stress

Today is Stress Awareness Day, a time designated to call some attention to all the issues that stress can cause in people’s lives. There are so many different causes and related issues that people can deal with. But there are also some ways people can try to relieve the stress in their lives, either through regular activities or even buying certain items to help relieve some of that burden. So how many people are concerned about stress? And what are they doing to deal with it?

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Tax Day Survey: Majority Expecting Refunds This Year

Tax Day Survey: Majority Expecting Refunds This Year

Every April 15, Americans have to make sure that their annual tax returns are submitted. Tax Day has even become somewhat of a holiday, with businesses offering specials and promotions as a way to attract those who have received tax refunds and are looking to spend that extra cash. So how many are just submitting their tax returns for the year on Tax Day? And how many might use their refunds to patronize tax season sales?

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Food Delivery Survey: Faster Delivery Could Lead to More Customers

Food Delivery Survey: Faster Delivery Could Lead to More Customers

The concept of food delivery has been around for years. Whether you’re ordering pizza, sandwiches, or any number of other foods, you can likely get it delivered right to your home. But more recently, pizza giant Domino’s has announced that it’s testing a system for delivering food even more quickly, like in about ten minutes. So how many already order food for delivery on a regular basis? And how many would be likely to do so more often if they could get items delivered faster?

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Facebook Weather Survey: Feature Unlikely to Impact Other Apps

Facebook Weather Survey: Feature Unlikely to Impact Other Apps

Facebook is reportedly testing a new feature for its mobile apps and potentially the main homepage that would offer quick weather forecasts for each user’s location. While there are already plenty of weather apps and other methods out there for people to check the weather, Facebook could potentially change the marketplace since it’s a place that a lot of people check regularly anyway. So how many Facebook users would be likely to use a weather feature? And how might it impact other apps and services?

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Grilled Cheese Survey: Kraft, Wonder Bread Named Favorite Ingredients

Grilled Cheese Survey: Kraft, Wonder Bread Named Favorite Ingredients

Today is National Grilled Cheese Day. Grilled cheese sandwiches are such a classic choice for people of all ages. And there are basically endless ways for people to enjoy this classic food item, from choosing different types of cheese and bread to adding other foods like tomatoes or bacon. So how many people enjoy grilled cheese sandwiches regularly? And what are their favorite ways to enjoy them?

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Tracker Transformation E-book: The Project Plan

Tracker Transformation E-book: The Project Plan

Last week we released Chapter 1 of our new e-book entitled Tracker Transformation: Managing Change in Trackers and Normed Studies. Judging by the number of downloads we’ve seen, it’s clearly a topic of interest.

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Direct Mail Survey: Price Drop Could Impact Mailing Habits

Direct Mail Survey: Price Drop Could Impact Mailing Habits

For the first time in 100 years, the price of stamps is going down. While the USPS isn’t exactly happy about the change, the two cent price increase for first class stamps could impact people’s habits when it comes to mailing various items. It could even impact businesses and their shipping or direct mail habits. So how many are likely to use direct mail more now that the price of stamps is decreasing?

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Amazon Dash Survey: Few Likely to Sign Up for Service

Amazon Dash Survey: Few Likely to Sign Up for Service

Amazon recently announced an expansion of its Amazon Dash service. For those who are unfamiliar with Dash, it’s a program from Amazon that allows repeat customers to install a simple button that lets them order the same item over and over again with just the push of a button. So for example, if you always order coffee on Amazon, you can get a Dash button for the brand/type of coffee that you order. Then you just have to push the button when you get low on coffee and Amazon will send you another order. So how many are likely to sign up for Amazon Dash? And what products are they most likely to use if for?

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Beer Survey: Budweiser, Miller Lite Named Top Brands

Beer Survey: Budweiser, Miller Lite Named Top Brands

Today is National Beer Day. There are so many different types of beer and brands for people to choose from. So whether you prefer huge beer distributors or small craft microbreweries, there’s something out there for pretty much everyone. So how many people enjoy beer? And what are their favorite types and brands?

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