Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

With the seasonal smell of peppermint in the air, avid holiday shoppers prepping for Black Friday, and the Mariah Carey Christmas album blaring in retail stores, it seems Americans are not as inclined to put up their trees before Thanksgiving despite popular belief.

AYTM surveyed 1,000 consumers in the U.S.  on when they plan to begin decorating for Christmas. The results may surprise you.

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Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin
Statistician

 

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Moscow, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

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Your Survey May be Overqualified

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you’re asking should be relevant to your respondents. Otherwise, your data─and insights─will reflect the disconnect.

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Hershey’s New Gold Bar Release Steps Up to the Plate

Hershey’s New Gold Bar Release Steps Up to the Plate

Forget Willie Wonka and the Chocolate Factory. Hershey’s is blowing the top off the industry with its newest candy bar release—Hershey’s Gold. A first for the company in more than 20 years, the new bar is set to release in December and is sure to be a sweet holiday unveil. The surprise, of course, is that the Gold bar is different from its sugary predecessors…its void of chocolate but chock-full of caramel, peanuts, and pretzels.

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Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

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Top 10 Ways to Align Your Survey Sample Size with Your Goal

Top 10 Ways to Align Your Survey Sample Size with Your Goal

What’s the magic sample size number? Every researcher is asked this question at one point or another in their career. And rightfully so. Going too small puts you at risk of losing data significance. Going too big puts your budget at risk. While identifying the magic number is never a perfect science, there are certainly guidelines that can help you get there.

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‘Tis the Season to Shop: Holiday Buying Trends of 2017

‘Tis the Season to Shop: Holiday Buying Trends of 2017

The holidays are upon us which means shopping has begun! From the popular iPhone X, to the creepy but intriguing Hatchimal, to the “Marty McFly”-esc LED Sky Board, there’s no doubt people are opening up their wallets this holiday. In fact, according to CNBC, Deloitte projects retail holiday sales will top $1 trillion within the next three months, resulting in a 4.5% increase from last year.

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Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

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5 Questions You Should Ask Your Market Research Provider Today

5 Questions You Should Ask Your Market Research Provider Today

The market research industry is continually evolving, but research fundamentals are the foundation of everything we do in search of deeper, more meaningful, and more actionable insights. Always remember that at the heart of everything we do in market research are two things: people and opinions. Market research provides a way for us to analyze those two things using data. However, gathering that data is a tricky thing.

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Netflix Proves It’s Still the Original Binge Hub

Netflix Proves It’s Still the Original Binge Hub

Image courtesy of Netflix

Netflix has now become a portal for the digital age allowing users to access thousands of shows and movies with just a click of a button. When asked, users of Netflix claimed they consume 15- 20 hours of TV per week with 30% of users stating they consume more than 20 hours of TV a week. With recent brands beginning to offer their own streaming services, some have questioned if Netflix will survive with its original series and films.

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How to Choose the Best Visuals for Your Survey Results Report

How to Choose the Best Visuals for Your Survey Results Report

Should you use a pie chart or or stacked column chart to visualize the data from your survey results report? Would a line graph or bar graph work better? To communicate your findings in a way that people can understand visually, you need to choose the right types of charts and graphs.

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5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

When was the last time you checked your product’s health? Are you sure it’s performing as well as it could be? If you’re not doing a periodic product health check, then you won’t know if you’re missing out on revenue because your product is underperforming.

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Study Shows Black Panther Poised for a Big Opening Weekend

Study Shows Black Panther Poised for a Big Opening Weekend

The release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze.

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10 Survey Question Mistakes that Can Ruin Your Market Research Results

10 Survey Question Mistakes that Can Ruin Your Market Research Results

Quantitative market research data is only useful when it accurately reflects an audience’s opinions. Your ability to collect accurate data requires that you survey the right audience but also that you ask the right questions.

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20 Most Popular Halloween Costumes for 2017 Revealed

20 Most Popular Halloween Costumes for 2017 Revealed

Curious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more

10 Critical Factors that Drastically Affect Your Market Research Success

10 Critical Factors that Drastically Affect Your Market Research Success

According to a study conducted by Gartner’s CEB and shared by Harvard Business Review, marketers rely on data to make just 11% of their customer-related decisions. Considering “data” is very much the go-to term that businesses are told to prioritize and invest in these days, it’s clear there is still quite a large opportunity for businesses to collect and use data for decision-making.

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Gun Violence Now a Leading Factor in Americans Skipping Public Events

Gun Violence Now a Leading Factor in Americans Skipping Public Events

This week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened.

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Americans are Split on Trump vs. the NFL and National Anthem Protests

Americans are Split on Trump vs. the NFL and National Anthem Protests

In contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy.

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Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Travel deals and booking site Hotwire recently released a set of video ads featuring Martin Starr of Silicon Valley entrenched in a surreal environment known as the “no pressure zone.” The idea is to call attention to the no-pressure attitude of using Hotwire for booking hotels, flights, rental cars and more. So how do consumers respond to this ad campaign? We asked 1,000 respondents about their travel booking habits and then tested the impact of this latest ad campaign.

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Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home sharing sites and platforms like Airbnb and VRBO are gaining popularity at a monumental clip. And a report by Airbnb Citizen indicates that this trend is likely to continue through the year and beyond. So just how much has the idea of home sharing changed the travel industry? And how much more growth is expected in the next few years? We asked 1,000 respondents about their travel habits and their thoughts on home sharing.

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Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy for the ice cream brand to set itself apart from the competition. But does the creepy feel of the ad actually appeal to ice cream buyers? We asked 1,000 respondents about their ice cream buying habits and then tested the impact of the ad.

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Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and toppings, rather than only having the option to select one of a few pre-determined options. So just how prominent is this trend in the eyes of consumers? We asked 1,000 respondents about their thoughts on the build-your-own dish trend and how it compares to other options at quick service restaurants.

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Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how much do those visuals resonate with potential buyers? And how might the ad impact sales of various KitchenAid products? We asked 1,000 respondents about their opinions on various brands that sell kitchen appliances and accessories and then tested the impact of the video ad.

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Screen Time Survey: Few Use Apps or Services to Control Screen Time

Screen Time Survey: Few Use Apps or Services to Control Screen Time

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has been especially prevalent when it comes to children browsing tablets and smartphones and spending time watching TV and playing video games. A recent study from Childwise, reported by BBC, found that kids spend an average of six hours or more on screens each day. So just how closely do parents monitor their kids’ screen time? And do adults put any of those same limits on their own screen time? We asked 1,000 respondents about their habits.

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Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, selfie-takers have no one to share their photos with, and gamers have to actually crush candy with a hammer. But could this humorous take on the world of apps impact consumers as well? We asked 1,000 respondents about their tech buying habits and then tested the ad to see if it would make any impact on those habits or opinions.

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