Do’s and Don’ts of Question Wording

Do’s and Don’ts of Question Wording

Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answer incorrectly. These lead to response errors and can make data analysis more challenging. It is key that both the researcher and respondent interpret the questions identically, otherwise you wind up with biased data. Consider the following six tips when writing your survey questions to help optimize wording and, ultimately, obtain more accurate data.

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Three Ways to Show Your Respondents That You Appreciate Them

Three Ways to Show Your Respondents That You Appreciate Them

Online panels are composed of highly opinionated people, and they have some opinions on their survey experience! Let’s take a look at three things that keep respondents happy and how to implement them in your next survey.

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How to Use Cross-Sectional Studies for Market Research

How to Use Cross-Sectional Studies for Market Research

Numerous types of survey methods exist to help market researchers obtain correct answers by asking the right questions. One of the most common survey methods that will aid in achieving such a task is known as, cross-sectional market research. Cross- sectional studies make comparisons between respondents in a solitary moment; think of it as a capturing a snapshot through a single survey or observation. Outside of being swift and simple, using this surveying technique can help researchers or clients better profile their target market based on respondents likes and dislikes toward a product, and help narrow down a business’s niche demographic.

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Meet the Who’s Who in Market Research

Meet the Who’s Who in Market Research

Many terms in the world of Market Research stem from their namesakes. From testing methodologies, question types and analytical approaches, many contributions are known by their monikers. Let’s take a closer look at Rensis Likert, Jan Stapel, Thomas Bayes, Peter Van Westendorp and Ivan Konanykhin (Have you heard of him yet? He’s infamous within AYTM!).

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Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

With 103.4 million viewers tuning in to watch Super Bowl LII, so it’s no surprise that it reigns as the most watched program in TV history. But where were people watching the game and what really caught their attention? Market research platform AYTM surveyed 1,000 respondents about these questions and more.

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Overcoming Respondent Inability and Unwillingness to Answer

Overcoming Respondent Inability and Unwillingness to Answer

A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. There are several advantages to using a survey methodology: the questionnaire is easy to administer, the data are reliable, and using fixed answer choices reduces any interviewer bias or variability that may have resulted in a phone or in-person interview, for example. A disadvantage; however, is that respondents may be unable or unwilling to provide the information you’re looking for. When writing your survey, consider the following information and techniques to help encourage more informed and accurate answers from respondents.

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Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Developing relationships with customers and cultivating a brand image are important steps in a company’s growth. While customers own the brand perception of a business it’s important to make yourself aware of the attitudes and feelings a customer has for your brand. The first step, market research!

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Market Research and Data Science: Friends or Foes

Market Research and Data Science: Friends or Foes

If you Google market research and data science, you’ll get  a broad range of conflicting results. Market researchers and data scientists would confirm these definitional differences, saying that the work they do is worlds away from the other. Many major companies build entirely separate teams of market researchers and data scientists that work with completely different clients and vendors and have different daily tasks and even overall research goals. However, there is a common thread that makes these two disciplines a compatible pair: they are both driven to help their organizations achieve success by making sense of data. So, while they lack the clear appearance of a harmonious pair at first glance, the intersection between market research and data science can make for the ultimate dream team, and a super solid foundation for deeper and richer insights.

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GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

Greenbook recently released their Greenbook Research Industry Trends (GRIT) Report for 2017. The report features a variety of topics, including emerging methods, a day in the life of researchers, dominant data collection, improving customer satisfaction, threats and opportunities.

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Feature Friday: Brianna Boyer

Feature Friday: Brianna Boyer

For this week’s Feature Friday, we chose our Research Manager Brianna Boyer. Brianna has been with AYTM since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun. Learn more about Brianna below.

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Comparative Scaling Techniques Simplified

Comparative Scaling Techniques Simplified

You want to use comparative scales when you have two or more objects (stimuli) that you
want respondents to compare at the same time. The major advantage of comparative scales for you as a researcher is that small differences between your test stimuli can be detected. From a respondent perspective, comparative scales are easily understood. Respondents are shown the stimuli simultaneously, allowing them to compare the objects starting from the same reference points, which helps reduce carry over effects (such as order bias) from one judgement/response to another. As respondents compare the objects, they are forced to make a choice between them. The resulting data has only ordinal (rank order) properties. It may be helpful to first brush up on the Fundamentals of Market Research Scaling Techniques to ensure you have a fresh understanding of the types of scales used in Market Research.

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Fundamentals of Market Research Scaling Techniques

Fundamentals of Market Research Scaling Techniques

You’ve planned your research design and identified the type(s) of information you want to gather. Now you’re ready for the next step in developing your research survey: deciding which measurement and scaling techniques you want to use to collect your data.

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Feature Friday: Alex Romanenko

Feature Friday: Alex Romanenko

For this Feature Friday, we chose one of our amazing back-end developers, Alex Romanenko. With a passion for programming Alex has been with AYTM for almost a year now.  Learn more about Alex below.

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How to Conduct Exploratory Research

How to Conduct Exploratory Research

Typically, the need to conduct market research starts with a prerequisite to better understand an internal business problem, clearly define a hypothesis, or increase your knowledge base about potential customers. Exploratory research can aid in providing answers to such needs; it can help gain comprehensive insights, narrow the focus, and provide fundamentals necessary for impending growth. Focus groups, case studies, syndicated research, or expert interviews are considered acceptable research techniques when conducting exploratory research.

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Valentine’s Day: A Difference in Celebration

Valentine’s Day: A Difference in Celebration

This year 76% of consumers plan to celebrate Valentine’s Day on February 14th. A day known for celebrating  love, chocolates and everything heart shaped. In a recent AYTM survey of 1,000 respondents we found that age and gender affect the holiday the most when it comes to decision making.

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Writing Survey Questions with Common Sense

Writing Survey Questions with Common Sense

A little common sense goes a long way in market research, especially when designing survey questions.  Here are some simple tips that every researcher, from novice to expert, should follow when writing questions and corresponding answers for a survey.

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Bitcoin: The Latest Investment in the Future

Bitcoin: The Latest Investment in the Future

Bitcoin’s rise to popularity in 2017 was more than astounding and now entering into 2018 many are looking to Bitcoin with much enthusiasm. With the popularity of cryptocurrency on the rise, AYTM wanted to dive deeper and understand what consumers are thinking.

We took this opportunity to survey 1,000 respondents to better understand how consumers are seeing Bitcoin as well as other cryptocurrencies.

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Consumer Trends 2018

Consumer Trends 2018

Every year when the New Year approaches our hearts are filled with optimism thinking “this is the year I am going to get stuff done” or “this is the year everything is going to be better.” With that in mind many are already making big plans for the upcoming year.

In a recent AYTM survey of 1,000 US residents we found that many have major plans for 2018 including traveling (42%), buying a car (27%), moving (16%) and changing employment (16%). Let’s take a look at the data to see just how people plan to spend the next 365 days.

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Feature Friday: Clare Brown

Feature Friday: Clare Brown

For this Feature Friday, we selected our very own Community Manager, Clare Brown. Clare has been with us since  the beginning, with interests in cooking and mystery novels she describes herself as a introspective global citizen. An animal lover, Clare has two dogs Blue and Suri.

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Market Research Planning: Plan your work, then work your plan

Market Research Planning: Plan your work, then work your plan

Steve Jobs was famous for insisting that Apple relied on instinct and intuition when it brought products to market. But for most of us, relying solely on intuition to make strategic decisions is a dangerous path to go down.

Whether we’re bringing new products to market or in charge of shaping the equity of our brands, we have too much skin in the game to simply trust our intuition. We are either overly optimistic (everyone loves our brand!) or overly pessimistic (we need to kill this idea, no one will like it). Market research gives us perspective that is not tainted by our own biases.

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3 Ways to Make a Commitment to Sustainability Your Customers Want to See

3 Ways to Make a Commitment to Sustainability Your Customers Want to See

When big oil companies start threading sustainability into their business plans, you know it’s time for you to get serious about this issue, too. According to a report by the research group Bloomberg New Energy Finance, the largest oil companies in the world — ExxonMobil, Chevron, Royal Dutch Shell, BP and Total — slashed their greenhouse gas emissions by a combined 56.7 million tons in the past five years.

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Feature Friday: Daria Orlova

Feature Friday: Daria Orlova

For Feature Friday this week we chose one of our QA Engineers, Daria Orlova. From Odessa, Daria has been with us for 3 months now. She describes herself as polite, curious and a dreamer. As a child, her father also being a software engineer, created small applications to teach her math. It wasn’t until her later school years when she got into the computer engineering field.

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AYTM Makes Research 3x Cheaper and 12x Faster, According to Origin CBI

AYTM Makes Research 3x Cheaper and 12x Faster, According to Origin CBI

At AYTM, it’s always rewarding hearing exactly how our platform is helping companies achieve their business goals. Above and beyond the general good ‘feels’ around this type of feedback, it also helps us evolve our platform in a way that continually sets our clients up for success.

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The AYTM Holiday Cookbook

The AYTM Holiday Cookbook

Get into the Holiday spirit with what AYTM is cooking up. Never miss a moment or a favorable dessert this season!

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New Year’s Differs for Married Couples

New Year’s Differs for Married Couples

Since the conception of spending New Years in Time Square in 1904, many have traveled, watched and participated in watching the ball drop at midnight. Speculations of who you are going to kiss, what you should be doing for luck in the New Year and how you can accomplish your resolutions all arise during New Year’s Eve. 

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