Ugly Sweaters Survey: Most Sweaters Go Through Multiple Owners

Ugly Sweaters Survey: Most Sweaters Go Through Multiple Owners

Ugly sweaters have become an integral part of holiday festivities over the past several years. What was once just a festive tradition for some older relatives and thrift store regulars has now spawned a host of parties and even its own holiday. Ugly Christmas sweaters are even sold at large retailers like Target and WalMart. So how many people have taken part in the ugly sweater tradition during the holidays?

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Uber Survey: Awareness Growing More Quickly Than Users

Uber Survey: Awareness Growing More Quickly Than Users

Transportation company Uber has been making a lot of headlines lately, both for some controversial comments and policies and for an increase in users. But has the negative press impacted people’s opinions on the company? How have views changed over Uber’s whirlwind last few months?

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Instagram Locations Survey: Vacation Destinations Most Popular

Instagram Locations Survey: Vacation Destinations Most Popular

Earlier this month, Instagram released a list of the most popular locations where people tagged their photos on the platform throughout the year. Topping the list was Disneyland, followed by Times Square and a host of sports and entertainment venues. So just how many Instagram users actually tag their locations in the photos they post? And how might these Instagram locations impact user behavior?

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Holiday Shopping: Men Vs. Women

Holiday Shopping: Men Vs. Women

Dec. 15, 2014
 

Many of us are familiar with author John Gray’s idea that men are from Mars and women are from Venus, and there’s no denying that this still seems to hold true when we look at this year’s emerging holiday shopping data.

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Amazon Offers Survey: Majority Interested in Negotiating for Lower Prices

Amazon Offers Survey: Majority Interested in Negotiating for Lower Prices

Amazon is debuting a new feature that will allow shoppers to bargain with sellers for lower prices. The platform has already been known for offering pretty low prices for certain items, but this new system could leave some wiggle room for both shoppers and sellers. What do people think about Amazon’s new “make an offer” feature?

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Phablets Survey: More Likely to Buy Large Phones in the Future

Phablets Survey: More Likely to Buy Large Phones in the Future

This year, more consumers than ever bought smartphones. And a big portion of those consumers bought phones that are larger than traditional smartphones. These phones, sometimes called Phablets, grew in popularity this year due in part to the release of the iPhone 6 Plus. So what do people think about these phablets? And are people likely to continue buying them in the future?

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Strategos: AYTM for potent market intelligence

Strategos: AYTM for potent market intelligence

In Amiel Kornel’s article Nurturing Corporate Venture Incubation for Strategos, a strategy and innovation consultancy, we’re proud to say that AYTM earned a mention as a select resource for online market testing. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday Ads

Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday Ads

It’s the time of year when a good portion of advertisements are focused on the holiday season. Holiday themed ads can help promote sales, give customers gift ideas, and just increase brand awareness in general. So what do consumers think about the power of holiday advertising? And just how much of it have they noticed this year?

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Google for Kids Survey: Most Parents Interested in New Offerings

Google for Kids Survey: Most Parents Interested in New Offerings

Google is working on developing a new version of some of its products. The new versions are intended for kids ages 12 and under. They will give kids a safe and appropriate way to search, use the Google Chrome browser, and even watch videos on YouTube. So how many parents are interested in having these Google for Kids products for their children?

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Captchas Survey: Users Prefer Checkbox Method

Captchas Survey: Users Prefer Checkbox Method

Google is doing away with its use of Captchas, or blurry text fields, to distinguish human users from robots. The search giant has found that captchas no longer deter robots like they used to. So now it is using a new strategy instead. But what do users think about captchas? And might they be more in favor of a newer method?

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How your neighbors shop for the holidays

How your neighbors shop for the holidays

Dec. 5, 2014
 

‘Tis the season to hunt down gifts for your friends, colleagues, and loved ones — and if you dread holiday shopping, 40.1 percent of Americans agree with you (although another 45 percent actually look forward to this time of year).

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Cookie Survey: People Buy More Cookies Over the Holidays

Cookie Survey: People Buy More Cookies Over the Holidays

Today is National Cookie Day. It’s also the holiday season, a time when many people tend to bake themed desserts and serve cookies at family gatherings. As one of the most loved desserts, cookies come in so many different forms and from so many different brands. So what are the most popular brands? And how often do people typically buy them?

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Shopping Holidays Survey: Cyber Monday Shoppers Most Satisfied With Deals

Shopping Holidays Survey: Cyber Monday Shoppers Most Satisfied With Deals

This past weekend, people around the country celebrated a few different shopping related “holidays,” such as Black Friday, Cyber Monday and Small Business Saturday. Many people even consider these days to be the official start to the holiday season. So how many people participated in these shopping holidays this year? And are they likely to do so in the future?

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Shopping Apps Survey: Mobile Shoppers Increasing Significantly

Shopping Apps Survey: Mobile Shoppers Increasing Significantly

Shopping methods have changed over the past several years. People went from mainly shopping in stores to shopping online. And now they’re shifting over to shopping on their mobile devices. Mobile apps are certainly part of that equation. So how many people currently use shopping apps? And how much have they grown in recent years?

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Cyber Monday Survey: Online Shoppers Not Increasing This Year

Cyber Monday Survey: Online Shoppers Not Increasing This Year

Online shopping has become much more popular in recent years, so much so that Cyber Monday sales now rival those of Black Friday. As one of the most popular online shopping days of the year, sales have grown steadily for major online retailers and small businesses alike. So just how much has Cyber Monday grown? And how prominent is online shopping in general?

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Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday shoppers are out in full force today, looking for deals from some of the nation’s biggest retailers. However, some have predicted a smaller Black Friday crowd this year thanks to factors like online shopping and stores opening on Thanksgiving Day. So how much have these factors impacted Black Friday shopping?

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Thanksgiving Shopping Survey: Few Interested in Early Shopping

Thanksgiving Shopping Survey: Few Interested in Early Shopping

Throughout the years, Black Friday shopping has become a tradition for many Americans. But over the past couple of years, that shopping experience has moved earlier and earlier. Now, many large stores have started opening in the early evening hours of Thanksgiving Day. However, that means that more retail workers will have to miss their family celebrations. So what do people think about Thanksgiving shopping?

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Facebook at Work Survey: New Platform Could Impact Usage

Facebook at Work Survey: New Platform Could Impact Usage

Rumors are circulating about a new Facebook offering called “Facebook at Work.” The product would include features like newsfeeds, groups, chat, and document collaboration, along with individual profiles that are completely separate from personal Facebook accounts. This would put Facebook in direct competition with collaboration solutions like Google Drive and LinkedIn. But how many are interested in using Facebook at Work? And how many currently use the social network at their place of business?

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Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

This week, many Americans will hit the road to spend Thanksgiving with friends and family. It’s traditionally been one of the most popular travel weeks of the year. But recently, some have avoided traveling too much due to increasing travel costs. So are any people changing their travel plans this year?

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Credit theft fears drive mobile payment appeal

Credit theft fears drive mobile payment appeal

Nov. 21, 2014
 

Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them.

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Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung is rethinking its smartphone strategy. The tech company has experienced some slumping sales as of late, and many think that is due, at least in part, to Samsung’s overabundance of different smartphone options. The company released 52 different smartphone models in 2014 alone. Apple, by comparison, only unveiled two. So could this strategy of having so many different phone models be hurting Samsung?

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Unlock market intelligence beyond survey data

Unlock market intelligence beyond survey data

Please join our webinar next week about Personality RadarSM, the latest market intelligence solution from AYTM that augments your existing and future survey data with ~3,000 psychographic and personality data points from our proprietary panel. Get in the heads of your target audience, check their affinities, and gain a competitive edge. You can’t afford not to, because your competitors are already using it.

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Facebook Groups Survey: Few Interested in New Standalone App

Facebook Groups Survey: Few Interested in New Standalone App

Facebook recently announced a new standalone mobile app, which will focus on the platform’s Groups feature. Currently, Facebook Groups are accessible on the main Facebook mobile app, but the feature is somewhat buried. So for those users who spend a lot of time in Groups, it could be a welcome addition. What do Facebook users think about the accessibility of Groups on mobile devices? And how many will use the new mobile app?

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American Made Survey: Majority Feel That American Products are High Quality

American Made Survey: Majority Feel That American Products are High Quality

Buying American made products has become increasingly important for some American consumers. But in many cases, buying these products has also become more expensive. So for National American Made Matters Day, we asked some shoppers what they think about buying American made products. Do people think it’s important, and will they go out of their way to do so?

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Why Ignoring Holiday Shopper Apps Will Cost You

Why Ignoring Holiday Shopper Apps Will Cost You

Nov. 18, 2014
 

Find&Save®/Wanderful Media™ just released their Annual 2014 Holiday Shopping Survey and infographic, featuring insights into mobile app adoption and use, and we’re proud to be their ongoing market research partner for this study! Mobile shopping is growing in impact for retailers as adoption spreads, with consumers hungry for greater access to sales and rebates.

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