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Top Global Green Brands of 2011 RevealedThis week, Interbrand released its list of the best global green brands of 2011, and it’s a great example of well-executed research. In a time when greenwashing abounds and consumers actively seek to purchase environmentally-friendly brands that walk the walk and talk the talk, Interbrand’s study provides a perfect combination of brand performance and brand perception to deliver a list of the top global green brands. Read more
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David Wu Survey: Political Sex Scandals Old NewsThis week, US Rep. David Wu (D) of Oregon resigned after facing allegations of an “unwanted sexual encounter” with the 18-year-old daughter of a friend and political fundraiser. Unfortunately, this type of story is hardly scarce news for many Americans.
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Packaging Research: Testing Your Product Packaging with Online ResearchHave you ever judged a book by its cover? Sure you have. When you’re looking at books, either in a store or online, the cover design, artwork, font choices and images all have an impact on your perception. Does this book look fresh or old? Does it look youthful or mature? Does it look trustworthy? Does it look valuable? Read more
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Debt Ceiling Survey Results: Americans Split Along Party LinesThe president and US lawmakers are desperately trying to reach a deal to raise the US debt ceiling and avoid defaulting on current US debt. Largely split along party lines, leaders have failed to reach an agreement thus far, which has caused some anxiety among everyday Americans.
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