BLOG ARCHIVE: ALL POSTS FOR August 2011

Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1

Posted by Kathryn Korostoff

One of the hardest challenges facing any marketing professional is picking a logo design to represent your brand. Whether you’re rebranding an existing company or launching a new one, picking a logo is a challenge. Very often, we expect our logo to do several things: Read more

Shark Week Survey: Some Americans Don’t Get the Hype

Posted on August 2 2011 by Anne Pilon

This week, millions of Americans will gather around their TVs to witness the Discovery Channel’s annual celebration of the ocean’s scariest creatures: Shark Week.

How to Brand – Part 1: Research the Market and Consumers

Posted by Susan Gunelius

Before you can learn how to brand, you need to understand what a brand is. If you haven’t already read my 6-part What Is a Brand? series, follow the link to read it now. Read more

Nintendo 3DS Survey: Price Cut for Portable Gaming Device

Posted on August 1 2011 by Anne Pilon

In March, gamers were buzzing about the new Nintendo 3DS, a portable gaming device that displayed 3D graphics without the need for 3D glasses. Now, just a few months later, Nintendo has lowered the price of the 3DS by $80 after posting about weak sales of the device.