BLOG ARCHIVE: ALL POSTS FOR August 2011

The Sample Size Quandary: How Do You Structure Your Online Survey?

The Sample Size Quandary: How Do You Structure Your Online Survey?

Designing an online survey takes real effort, careful planning, and thoughtful decisions. A lot goes into clarifying goals, crafting question and answer options, selecting the population parameters and so on. Still, one of the most important questions to answer is, “how many completes do I need?” Or in market research speak, “what is my minimum sample size?” To answer that, let’s look at three versions of that question. Read more

Netflix Survey: Subscribers Happy with Overall Experience

Netflix Survey: Subscribers Happy with Overall Experience

Netflix, a subscription-based entertainment provider, delivers movies and television shows to millions of subscribers each day. Through on-demand streaming and DVD delivery, the California-based company has grown steadily since its launch in 1997. So what keeps drawing in new subscribers to Netflix?

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Rebranding Essentials – Part 1: Why Rebrand?

Rebranding Essentials – Part 1: Why Rebrand?

A few weeks ago, I wrote a series of posts on the AYTM blog that answer two fundamental branding questions — what is a brand and how to brand? Now, it’s time to learn about the process of rebranding in the new Rebranding Essentials series. Read more

MapQuest Survey: Americans Value Simple Features

MapQuest Survey: Americans Value Simple Features

Online navigation sites such as MapQuest have been helping people find their way for years. Anyone can look up maps and directions in just a few seconds with ease. But as technology evolves, will people’s needs and wants change as well?

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How to Brand – Part 6: Monitor Brand Perception

How to Brand – Part 6: Monitor Brand Perception

Stop right there! Time to catch up by reading Part 1, Part 2, Part 3, Part 4, and Part 5 of the How to Brand series. When you’re done, come back to this article to learn how to put everything together to ensure your brand is ready for long-term success. Read more

The Market Research Process Begins with Your Team

The Market Research Process Begins with Your Team

When beginning a survey project, the first step is getting everyone on your team on the same page. If everyone involved has a different vision, then your project is set up for failure. This step can be tricky, but is essential to the market research process. Creating a common vision can be achieved with a few easy steps during your project kick-off meeting.

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Rebranding Budweiser – New Packaging for the All-American Beer

Rebranding Budweiser – New Packaging for the All-American Beer

Although Budweiser is currently part of Anheuser-Busch InBev and is technically a Belgium company, it has retained its brand image as the “All-American Beer” with its red, white and blue can, sponsorship of All-American sports like NASCAR, and an American heritage that began in 1876 out of St. Louis, Missouri. Read more

Dirty Dancing Survey: Many Fans Not Interested in Remake

Dirty Dancing Survey: Many Fans Not Interested in Remake

Lionsgate has announced plans to remake the classic 1987 film Dirty Dancing. Many fans of the original took to Twitter this week to express either their disgust or their excitement about the upcoming remake. The original film, which stars Jennifer Grey and Patrick Swayze, grossed over $214 million worldwide, won an Oscar, and left a lasting mark on popular culture. Can a remake possibly live up to the success of the original?

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How to Brand – Part 5: Develop Emotional Involvement and Branded Experiences

How to Brand – Part 5: Develop Emotional Involvement and Branded Experiences

If you haven’t read Part 1, Part 2, Part 3, and Part 4 of the How to Brand series, follow the links and read them now. You can’t develop emotional involvement in your brand and create branded experiences (as you learn here in Part 5), if you haven’t done the preceding steps. Once you’ve read those articles, it’s time to create the kind of emotional involvement in your brand that leads to brand loyalty and word-of-mouth marketing. Read more

Unemployment Survey: Job Crisis Improving Slowly

Unemployment Survey: Job Crisis Improving Slowly

Though it has been years since the recession began, there are still thousands of Americans who have to wait in lines at unemployment agencies every day. It is estimated that there are about five job seekers per one job vacancy. The unemployment rate has been decreasing slightly this year, but some argue that those changes merely reflect the number of people who have given up looking for work. So what does the American public think?

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Financial Crisis Survey: Credit Downgrade Might Have Silver Lining

Financial Crisis Survey: Credit Downgrade Might Have Silver Lining

The current US financial crisis is causing worry and even panic for the American public. Stock prices are falling at one of the fastest rates in history, the country’s credit has been downgraded for the first time ever, and Americans are losing faith in their government leaders.

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How to Brand – Part 4: Educate People about Your Brand

How to Brand – Part 4: Educate People about Your Brand

In Part 1, Part 2, and Part 3 of the How to Brand series, you learned how to create a brand that people will want to buy. Today, it’s time to learn about brand education. It’s time to take your brand out into the world by educating internal and external audiences about your brand promise, values, message, and image. Read more

US Government Survey: Americans Losing Faith in Government

US Government Survey: Americans Losing Faith in Government

Have Americans lost faith in their government? A recent Ask Your Target Market survey suggests they have. From federal to local officials, Americans have changed their outlook on government, and definitely not in a good way.

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How to Brand – Part 3: Create Brand Messages and Brand Image

How to Brand – Part 3: Create Brand Messages and Brand Image

Before you read any further, take a few minutes to catch up by reading Part 1 and Part 2 of the How to Brand series. You’ll need to understand the information in those articles before you can create your brand messages and image as discussed here in Part 3. Read more

Virginia Tech Survey: Americans Want Stricter Gun Control

Virginia Tech Survey: Americans Want Stricter Gun Control

Campus officials at Virginia Tech issued a lockdown Thursday after some students reported seeing a man who appeared to be carrying a gun on campus. The gunman was never found, and no students were killed or injured in this incident, unlike the 2007 shooting incident at the same campus where 33 were left dead.

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Logo Testing: A Framework for Analyzing Your Survey Results, Part 2

Logo Testing: A Framework for Analyzing Your Survey Results, Part 2

In our previous article, Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1, we covered the basics of logo testing, but what about when you get the results? Now we’re ready for the fun part: actually putting the data you have collected to work. Read more

Good Survey Questions Lead to Good Data

Good Survey Questions Lead to Good Data

When writing a survey, a question is a question, right? Wrong.  Good survey questions can make the difference between solid results and weak data.  So how do you know what makes a good survey question?  Let’s look at some common mistakes to avoid. Read more

Illegal Immigration Survey: American Economy Suffering

Illegal Immigration Survey: American Economy Suffering

The US Justice Department recently filed a lawsuit against Alabama to block a new law regarding illegal immigration. The law is set to go into effect next month, and is widely considered to be the toughest crackdown on illegal immigration in the country. Immigration reform has been a hot issue in Washington for years, but what does the public think?

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How to Brand – Part 2: Identify Brand Values

How to Brand – Part 2: Identify Brand Values

As you learned in Part 1 of the How to Brand series, the first step to branding is researching your market and consumers. Next, you need to identify your brand values, which starts with defining your unique value proposition. Read more

Debt Ceiling Survey: Americans Not Surprised By Deal

Debt Ceiling Survey: Americans Not Surprised By Deal

President Obama has now signed a deal to raise the US debt ceiling just in time to avoid a default on current debt. Congress voted to pass the plan, which came after weeks of non-stop debate between Democrats and Republicans about taxes, spending cuts, and the US deficit.

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Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1

Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1


One of the hardest challenges facing any marketing professional is picking a logo design to represent your brand. Whether you’re rebranding an existing company or launching a new one, picking a logo is a challenge. Very often, we expect our logo to do several things: Read more

Shark Week Survey: Some Americans Don’t Get the Hype

Shark Week Survey: Some Americans Don’t Get the Hype

This week, millions of Americans will gather around their TVs to witness the Discovery Channel’s annual celebration of the ocean’s scariest creatures: Shark Week.

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How to Brand – Part 1: Research the Market and Consumers

How to Brand – Part 1: Research the Market and Consumers

Before you can learn how to brand, you need to understand what a brand is. If you haven’t already read my 6-part What Is a Brand? series, follow the link to read it now. Read more

Nintendo 3DS Survey: Price Cut for Portable Gaming Device

Nintendo 3DS Survey: Price Cut for Portable Gaming Device

In March, gamers were buzzing about the new Nintendo 3DS, a portable gaming device that displayed 3D graphics without the need for 3D glasses. Now, just a few months later, Nintendo has lowered the price of the 3DS by $80 after posting about weak sales of the device.

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