BLOG ARCHIVE: ALL POSTS FOR August 2011

Consumer Behavior Research: A Question of Timing

Posted by Kathryn Korostoff

When designing online surveys to measure consumer behavior, we have to ask ourselves a fundamental question: are we measuring the past or the future? And it’s an unfortunate fact of market research that consumers have a hard time reporting either accurately. But before you design that next online survey, think about it: which type of measurement will be most useful for your specific needs? Read more

Libya Survey: Americans Satisfied with Limited Role in Conflict

Posted on August 25 2011 by Anne Pilon

Libyan rebels and loyalists of Moammar Gadhafi have been fighting in the streets of Tripoli for days. Rebels plan to overthrow the dictator and gain control of Libya, with some limited help from the US and other countries.

Effective Survey Design: How to Avoid Garbage In/Garbage Out

Posted by Lev Mazin

Creating an effective survey takes a lot of fine-tuning. If you’re a musician, even a great one, you cannot create great music if your instrument is out of tune. The same concept applies to surveys; not even the greatest market researcher can garner effective data with an ineffective, or out-of-tune instrument (in this case, your questionairre). To make sure your instrument is in-tune and your survey is effective, you need to make sure it is short, simple and professional.

Rebranding Essentials – Part 5: Create and Launch the New Brand Identity

Posted by Susan Gunelius

Rebranding doesn’t begin or end with creating a new brand identity. However, it is an important part of the rebranding process. Once you’ve determined your rebranding goals, learned the steps of rebranding, done some rebranding research, and considered the rebranding mistakes that you don’t want to commit, it’s finally time to create and launch your new brand identity, messaging, image, position, and so on (depending on your rebranding goals). Read more

Virginia Earthquake Survey: Most Americans Not Affected

Posted on August 24 2011 by Anne Pilon

Yesterday, an earthquake centered in Virginia was felt by people up and down the east coast. Buildings were evacuated and flights were delayed; even a few people were injured, though no serious ones were reported. The 5.8 earthquake was the largest in Virginia’s history.