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How to Name a Brand or Product: Essential Market Research StepsWhen businesses think about how to name a brand or product, they often don’t consider the essential market research steps that should be done before, during, and after the naming process. Of course, it’s possible to successfully choose a name without conducting any market research, but if you want to save time and money and ensure that the name you choose has a chance for success, then you really should conduct some research. Read more
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Bank of America Survey: Monthly Debit Card Fees Would Drive Away CustomersBank of America has announced that it will begin implementing a $5 monthly fee for debit card users. Whether you spend $5 or $5000 per month with your debit card, Bank of America plans to take $5, however it would not charge the fee for debit card holders who don’t use them over the course of the month. After recent legislation aimed to limit the amount banks can make off their account holders, many believe this is just another way for banks to pad their profits.
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Planning for Retention: The Highway to Online Survey SuccessOne thing drives out another. That’s just as true in the business world and market research as anywhere else, and if you’ve ever missed an exit on the highway because your favorite song came on the radio or the cell phone rang, you know what I mean. Distractions, deadlines, changes in priority and all, there’s an awful lot going on in a day that competes with the information (your survey results) you’d like your managers and colleagues to retain and — most importantly — use. Read more
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Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing RespondentsMany surveys are made up entirely of closed-ended questions. You give them a list of possible responses, and that’s all they have to choose from. These types of questions are great for gathering quantifiable data, and in some cases are all that you need in your survey. But sometimes it can be extremely beneficial for you to include some open-ended questions where your respondents can describe their opinions or experiences with your company in their own words. By giving them this opportunity, you can gain valuable information that you might not even have thought to include in your answer list.
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Kindle Fire Survey: Small Price Tag May Equal SuccessAmazon has just unveiled plans for its new tablet, the Kindle Fire. Many believe the Kindle Fire will be the only really viable competition for Apple’s iPad, which until now had a pretty strong hold over the tablet market. The Amazon tablet will reportedly only cost $199, which is less expensive than most, if not all, currently available tablet computers. Because of this, tech and business experts are predicting a hugely successful launch for the Kindle Fire. Will this launch prove to be a huge success or a huge let-down?
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