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Brand Positioning Standards and Practices – Part 3: Brand Positioning Strategy DevelopmentSo far in the Brand Positioning Standards and Practices series, you’ve learn what brand positioning is and how and why you need to conduct brand positioning research to develop an effective brand positioning strategy. Now, it’s time to dive deeper into that brand positioning strategy, and that starts with defining what your brand positioning strategy is and how it should be used to build your brand. Read more
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Online Shopping Survey: Americans Split on Where to ShopOnline shopping has become more and more popular through the years. Many Americans took advantage of great Cyber Monday deals this past weekend, and even more will visit their favorite web-based stores at some point during this holiday season. But do people tend to still prefer shopping in a retail store, or is online shopping becoming more prominent?
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Brand Positioning Standards and Practices – Part 2: Brand Positioning ResearchIn Part 1 of the Brand Positioning Standards and Practices series, you learned what brand positioning is. Now, it’s time to learn about the market research you need to do in order to develop a successful brand positioning strategy. Stay tuned for Part 3 of this series for details about brand positioning strategy. Now, it’s time to talk data, analysis, and numbers! Read more
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Environmental Responsibility Survey: Americans Learning About Company Practices“Going green” is a phrase that gets thrown around a lot, but do many companies actually take that phrase to heart? Day by day, Americans grow more concerned with environmental issues. But do consumers take this concern into account when choosing what brands and companies to support?
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Brand Positioning Standards and Practices – Part 1: What Is Brand Positioning?The best brands own a word or phrase and a related space in consumers’ minds, which become each brand’s position in the marketplace. In simplest terms, a successful brand positioning effort enables a brand image and identity to instantly have meaning for consumers and differentiate it from competitor brands. Read more
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