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Marketing Trends That Will Affect Brands in 2012This month, Landor Associates released its 2012 trends forecast that focused on marketing trends that will affect brands in the coming year. Many of the insights from the forecast focused on four key areas — stories, extensions and expansion, mobile, and change. Topics like smartphones, tablets, apps, China, and baby boomers are covered in this forecast, which sheds light on the big marketing trends coming for brands in the new year. Read more
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New Year’s Eve Survey: More Celebrate New Year’s Eve than New Year’s DayNew Year’s Eve is a big celebration for many Americans. Many go to parties or events, or just stay in and watch the ball drop in Times Square. How many people really do something to celebrate, and is New Year’s Eve really more popular than New Year’s Day?
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Rebranding Stories that Made Waves in 2011Rebranding was a popular topic in 2011, and many companies undertook significant rebranding initiatives. Some of those rebranding efforts were successful and others had trouble gathering consumer buy-in. Fortunately, there were more successful rebranding initiatives in 2011 than failures in terms of building positive consumer sentiment. Read more
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Healthy Eating Survey: Many Americans Have Tried DietingHealthy eating is a lofty goal for many Americans. Whether utilizing an official diet plan, counting calories, buying organic food, or otherwise, it seems many people are often trying to improve their eating habits. How many succeed in making the change, and which techniques have they tried?
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