BLOG ARCHIVE: ALL POSTS FOR March 2012

March Madness Survey: Most Don’t Participate in Bracket Challenges

March Madness Survey: Most Don’t Participate in Bracket Challenges

For many Americans, the most exciting part of college basketball season is just around the corner. Fans and non-fans alike look forward to March Madness so they can fill out brackets and participate in challenges with friends and family. How many Americans actually participate in this ritual, and how many of them are college basketball fans throughout the rest of the season?

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This is a Test of your Online Survey Critiquing Skills. This is Only a Test.

This is a Test of your Online Survey Critiquing Skills. This is Only a Test.

Consider this the equivalent of the written test you must undergo to get your driver’s license. Treat this series of questions as a mock test in acquiring your survey design license!

Below are 3 example questions. Can you spot the errors? Read more

Blog Comments Survey: Many Feel Negative Comments Outweigh Positive

Blog Comments Survey: Many Feel Negative Comments Outweigh Positive

This week, some discussions have spurred about the value of online commenting systems after Gawker Media Founder Nick Denton spoke at SXSW about how online comments have not lived up to expectations. He said, and many agree, that negative, hurtful, and uninformed comments far outweigh the intelligent and thought-provoking ones that can begin a worthwhile conversation. How many Americans really take the time to comment, and do they agree with this sentiment?

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Google Play Takes on iTunes

Google Play Takes on iTunes

Will March 7, 2012 go down in history as the beginning of the end of Apple’s iTunes dominance? That’s the day when Google Play debuted with a focused target placed directly on iTunes. At the same time, Marketing Magazine reports that Facebook is working with Samsung and Orange to develop an effective system for mobile web apps that aren’t reliant on third party app stores. Are we witnessing the beginning of a big mobile app market shake up? Read more

Location Based Apps Survey: Many Not Interested in “Checking In”

Location Based Apps Survey: Many Not Interested in “Checking In”

After being acquired by Facebook a few months ago, location-based application Gowalla, which launched along with Foursquare at SXSW three years ago, has shut down. Location-based apps like Foursquare and Gowalla, and even features integrated into other sites like Facebook’s places, have gained some popularity, but not taken off as much as some tech experts expected. What is holding some people back, and what features might draw them in?

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Brand Advertising Success Series – Part 4

Brand Advertising Success Series – Part 4

Brand Advertising Research and Evaluation

How do you know your brand advertising will work? How do you know if it has a good chance to drive the results you need? These two questions can be answered using market research, testing, and evaluation techniques. Before you read this part of the Brand Advertising Success Series, be sure to read Part 1, Part 2, and Part 3 so you understand how to create brand advertising campaigns. Read more

Brand Advertising Success Series – Part 3

Brand Advertising Success Series – Part 3

Brand Advertising Don’ts and Legal Considerations

In Part 1 and Part 2 of the Brand Advertising Success Series, you learned about the types of brand advertising and how to move consumers through the steps of brand advertising success. Now, it’s time to learn the things you should not do in brand advertising. There are both creative and legal considerations that you need to understand if you want to drive positive results from your advertising investments. Read more

In-Store Branding Survey: Store Environment Important, Not Most Important

In-Store Branding Survey: Store Environment Important, Not Most Important

There are many different aspects for businesses to consider when creating a branding strategy. But one that customers might not think about often is the in-store branding that businesses use to create a pleasant shopping environment for customers. Design, lighting, layout, and even smells can be carefully controlled by businesses. Do customers pay much attention to these features, or do they tend to go unnoticed?

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Brand Advertising Success Series – Part 2

Brand Advertising Success Series – Part 2

7 Steps of Brand Advertising Success

Brand advertising success doesn’t necessarily equate to instant profits. There are different goals for brand advertising, and a complete strategy ultimately leads consumers through the Seven Steps of Brand Advertising Success. That’s the subject of Part 2 of the Brand Advertising Success Series. If you missed Part 1, follow the previous link to read it now and learn about the types of brand advertising. Read more

iPad 3 Survey: Many Customers Hoping for Low Priced Tablets

iPad 3 Survey: Many Customers Hoping for Low Priced Tablets

Apple is rumored to be making an announcement this week regarding a new iPad model, possibly the iPad 3. Apple has many loyal customers, but many Americans still have not bought into the tablet market. Will the iPad 3 change anyone’s mind, and what new features can consumers expect to see?

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Brand Advertising Success Series – Part 1

Brand Advertising Success Series – Part 1

An Introduction to Brand Advertising and Creative Inspiration

Brand advertising has been around for centuries, and during that time, the art and science of brand advertising has evolved to take on a variety of forms. Today, brand advertising can be a highly direct promotional message or an indirect social media conversation. In other words, the rules of brand advertising have blurred. Read more

Super Tuesday Survey: Some Voters Still Undecided

Super Tuesday Survey: Some Voters Still Undecided

As Super Tuesday gets underway, voters in many states around the country will head to the polls to weigh in on who should be the Republican candidate for president. Some states have already held their primaries, but many believe the race is far from over. Will Super Tuesday voters decide the outcome of the primary race, and how many plan to head to the polls?

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Brand Awareness: The Music in Marketing

Brand Awareness: The Music in Marketing

“Hey, don’t I know you? Aren’t you…”

For most people, being recognized by a stranger can be unsettling. For a pop singer or a company that’s been investing in marketing, though, that’s music to the ear. It’s called brand awareness, and it drives sales. Read more

Is Jaguar Losing Brand Focus with a Youthful Rebranding Campaign?

Is Jaguar Losing Brand Focus with a Youthful Rebranding Campaign?

jaguar logo newThis week, Jaguar launched a rebranding campaign with a new logo and a revamped brand image. In an attempt to modernize the brand and appeal to a younger demographic, Jaguar introduced some elements into its logo design that looks more 3-dimensional and introduces a chrome gradient effect (much to many designers’ dismay). Read more

Fuel Efficiency Survey: Gas Prices Persuading Many to Buy Fuel Efficient Cars

Fuel Efficiency Survey: Gas Prices Persuading Many to Buy Fuel Efficient Cars

Steadily rising gas prices may just be part of the reason many Americans are trading in their gas-guzzlers for smaller, fuel-efficient vehicles. How many automobile owners have changed their outlook on fuel efficiency since purchasing their last vehicle, and what are the main reasons behind the change?

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Surveying Product Needs: Avoiding the Researcher Bias Trap

Surveying Product Needs: Avoiding the Researcher Bias Trap

I don’t know about you, but as I go through my day, I see things that really make me wonder. Pink hair with blue highlights, beards that could house a nest of sparrows, leather tights with 5-inch heels… I have to ask myself “Why?” Clearly those fashion statements are fulfilling a customer need, but only those customers could (if I dared ask) tell me why. I might have my own opinions, but it’s not about me. So let’s analyze that. Read more

College Education Survey: Many Americans in Favor of More Affordable Tuition

College Education Survey: Many Americans in Favor of More Affordable Tuition

President Obama has recently stated that he’d like for every American to have the opportunity to attend college, sparking some debate in Washington about the benefits of college education and college affordability. Do Americans think that affordable higher education would benefit the American economy, or are they happy with the current system?

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