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Online Ordering Survey: Many Restaurants Updating Ordering MethodsAmericans love food and they love convenience. So it makes sense that restaurants are always coming up with new ways for customers to quickly order food. Many restaurants are utilizing online ordering, while some are developing mobile apps, and one pizzeria in Dubai even has a Bluetooth magnet so that customers can order pizza with the push of a button. Are Americans interested in these ordering methods, and how many even order carry out and delivery often?
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Top 50 Brands Using Content Marketing with Positive ResultsAs a lead up to my next series here on the AYTM blog about content marketing, I want to share some brands that are using content marketing effectively to drive positive business results. This month, Clickz released a ranking of the top 50 brands in content marketing in 2012. It’s a great list of brands to benchmark, but some of my favorite examples were missing. Let’s take a look at the brands that are getting it right with content marketing. Read more
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Dieting Survey: Some Ads Beginning to Target MenTraditionally, most advertising for diet plans has targeted females over males. However, not everyone who is interested in dieting necessarily feels the need for an official diet plan. And recently, some companies such as Weight Watchers have begun to focus more on targeting men in their ads. Is this tactic already beginning to work?
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Package Design for Brand Success Series – Part 4So far in the Package Design for Brand Success series, you’ve learned what package design is, why it matters to your product and brand, the types of package designs, and the physical, legal, and other limitations and considerations you need to address in your package design. Now, it’s time to learn how to ensure the package design decisions you’re making are the right ones. That’s where research and testing come into the process. Read more
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Cell Phone Survey: Most Use Phones in Public PlacesThe majority of Americans own cell phones and use them on a daily basis. But there are certain situations where some people feel it is inappropriate to use cell phones. Are the stigmas about cell phone use in public changing? Or do some Americans feel that there should be regulations on cell phones in public places?
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