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Yelp Survey: Majority of Consumers Trust Online ReviewsThis week, online reviews site Yelp surprised everyone when its stock prices soared after its lockup period expired. Online reviews for everything from restaurants to products have become more and more prevalent recently. So how many American consumers have used Yelp? And what do they think about the company in general?
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This is a Test of your Online Survey Critiquing Skills. This is Only a Test. Part 2Sometimes it is easier to spot someone else’s mistakes than to spot your own. Maybe this is why so many awful drivers seem to be zealous “back seat drivers.” The same applies to survey design. Sometimes you are so close to your own survey designs that you don’t see the possible potholes until you hit them. So to help you learn how to write greats surveys, here are a few sample survey questions. Each one has at least one error. Can you find them? Read more
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Magazine Readers Survey: Young People More Likely to Follow Magazines OnlineSocial media has had a significant impact on almost all industries, particularly on more traditional forms of media. The Association of Magazine Media recently released a study that shows that social media has a significant impact on magazine readers, particularly those between the ages of 18 and 34. How do American consumers feel about magazines? And how do they connect with those publications online?
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Local News Survey: Very Few Follow Independent News Sources OnlineLike many industries, local news has been drastically impacted by new technology. Small, independent news outlets have had to change the way they deliver updates to keep up with consumers. And now, sites like AOL’s Patch.com have begun offering micro-news sites for specific cities and towns around the country. How do Americans feel about the new direction of local news? And do people prefer getting their news from a network of sites or a small, independent local news outlet?
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Klout Moments Survey: Not All Klout Users Care About Gaining Social InfluenceSocial influence site Klout recently underwent a redesign and completely changed the way it measures influence. Social media users that have accounts on the site have been able to view their influence as a numerical score that accounted for things like number of Facebook friends and Twitter followers, but now Klout dives deeper into the score and points out some of its users’ most influential posts. Do social media users really care about their social influence? And how many of them would benefit from Klout’s new system?
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