![Does Graphic Design Matter To Small Business? [Infographic]](http://aytm.com/blog/wp-content/uploads/2012/08/Design_thumbnail.png "Permalink to Does Graphic Design Matter To Small Business? [Infographic]")
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Does Graphic Design Matter To Small Business? [Infographic]With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small businesses and deciding how much emphasis to place on design work. Read more
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![Public Perception Of Social Media 2010 vs. 2012 [Infographic]](http://aytm.com/blog/wp-content/uploads/2012/08/SM_Forbes_thumbnail.png "Permalink to Public Perception Of Social Media 2010 vs. 2012 [Infographic]")
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Public Perception Of Social Media 2010 vs. 2012 [Infographic]It all started with a question: “What’s the first thing you think of when you hear the term ‘social media’?” Posing two questions to 500 Internet users on their use of social media now as compared to 2010 and to gauge their thoughts on the future of social media, we deployed a survey to our consumer panel to find out. The results were compiled to create an infographic of the data: Read more
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![iPad 3 [Infographic]](http://aytm.com/blog/wp-content/uploads/2012/02/iPad31.png "Permalink to iPad 3 [Infographic]")
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iPad 3 [Infographic]The rumor is that the iPad 3 announcement will come in the first week of March, but doesn’t specify when it will be released. For reference, the iPad 2 was announced on March 2nd of last year, and available on the 11th. There are some significant changes expected and to gain a better understanding on the current state of the American consumers’ current iPad usage and anticipation of the iPad 3, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more
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The Brands We DriveThe United States is home to the largest passenger vehicle market of any country. According to the most recent data from The U.S. Department of Transportation and The U.S. Bureau of Transit Statistics, there are currently over 254 million registered passenger vehicles on American roads, and each year an average of 16.7 million new cars are sold. To gain a better understanding on the current state of the American consumers’ relationship with their automobile, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more
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Market Research Ethics: Consideration in Online SurveysWhen doing online surveys, we always want to treat our survey participants with respect. We are inviting them to take our surveys, and we want them to feel comfortable giving candid feedback. We want them to know we value their opinions. We also want them to have a pleasant experience so that they will comply with future research invitations. So that’s why it’s important to practice proper market research ethics throughout the survey creation process. Read more
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