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Survey Bias Can Destroy the Value of Your DataWhen you go to a dinner party, you don’t complain about the décor, the food and the other guests. You sit and enjoy the food, compliment the home, and enjoy the pleasant dinner conversation. Well, pleasant conversation is fine for dinner parties, but doesn’t make for very helpful survey results. Politeness is just one of the factors that can create survey bias.
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![Are You Addicted to Angry Birds? [INFOGRAPHIC]](http://aytm.com/blog/wp-content/uploads/2011/09/AngryBirds_infographic_coverImage.png "Permalink to Are You Addicted to Angry Birds? [INFOGRAPHIC]")
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Are You Addicted to Angry Birds? [INFOGRAPHIC]The Widespread Popularity of Angry BirdsAngry Birds debuted in 2009 and has been downloaded over 300 million times. It’s on track to reach 1 billion downloads in the not too distant future. And here’s where it gets shocking ̶̶ people play Angry Birds 200 million minutes per day! That’s equal to 16 years of game play every hour of every day! Take a closer look at the Angry Birds infographic we put together for the whole story! Read more
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Market Research Analysis: The Fundamentals of Understanding Your DataReading the results of your survey seems like a simple task, but there’s a lot more to it than you might realize. Not only do you have to see what your respondents said, but you also have to identify the most important results and interpret what they mean for your company. Market research analysis is a very important part of your company’s whole marketing process, and should be done carefully and concisely.
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How to Plan a Survey Like a Market Research ProPlanning a market research survey can seem like an overwhelming task if you don’t know where to start. It is important to think about what purpose your survey will serve in your marketing efforts. By following these simple steps, you can learn how to plan a survey that will yield helpful and quantifiable results. Read more
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Effective Survey Design: How to Avoid Garbage In/Garbage OutCreating an effective survey takes a lot of fine-tuning. If you’re a musician, even a great one, you cannot create great music if your instrument is out of tune. The same concept applies to surveys; not even the greatest market researcher can garner effective data with an ineffective, or out-of-tune instrument (in this case, your questionairre). To make sure your instrument is in-tune and your survey is effective, you need to make sure it is short, simple and professional.
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