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Sometimes, More Is Better: How to Use AYTM’s Combobox FeatureThe AYTM Combobox Feature (also known as a ‘Dropdown List’) is a survey design feature that allows for long lists. Normally, without a Combobox, AYTM limits lists to a maximum of seven items. And in most cases this is appropriate; we want to make sure the survey participant has a good experience, and keeping lists short is a key part of accomplishing this goal. Read more
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This is a Test of your Online Survey Critiquing Skills. This is Only a Test. Part 2Sometimes it is easier to spot someone else’s mistakes than to spot your own. Maybe this is why so many awful drivers seem to be zealous “back seat drivers.” The same applies to survey design. Sometimes you are so close to your own survey designs that you don’t see the possible potholes until you hit them. So to help you learn how to write greats surveys, here are a few sample survey questions. Each one has at least one error. Can you find them? Read more
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Doing the Right Thing: Uncovering Social Responsibility with Online SurveysHave you ever looked at the label on a “Newman’s Own” product? You may have noticed, prominently displayed, the words: “All Profits For Charity”. Why do they do that? Because of social responsibility and, perhaps more significantly, the image of social responsibility. Read more
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Effectively Presenting Online Survey Results: You are the star!Think for a moment about your all-time favorite movie. For me, it is the Wizard of Oz. I was 7 years old when I first saw it. I sat in my living room with neighborhood friends, propped up on a pile of pillows. The music started, the lamps were turned off, and my sense of time just disappeared. Two hours later the lights came on and I was thrust back into the real world against my will… What a ride! Read more
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Online Surveys for Sales Team SuccessOne terrific use for online surveys is for sales team performance reviews. Sure, it is common for sales teams to do self-evaluations, but why not facilitate the processing using an online survey? Rather than send a form, a survey makes it easy for you to look at both individual and aggregate responses. Read more
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