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Are Your Target Customers Like this Duck? Measuring Price SensitivityAre your customers cheap? Are they like Scrooge McDuck, squeezing every penny until it screams for mercy? Or are they brand loyalists or status seekers, and therefore less concerned with price? Gauging price sensitivity is a very common goal in market research, and naturally online survey projects have an important role here. Read more
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Online Survey BudgetsTo do market research at all — and certainly to do it well — takes money. In most cases you’ll be using an online survey platform such as Ask Your Target Market (AYTM), so you’ll have some data collection costs. And even if you’re using an in-house customer list, you may be offering incentives to your respondents. Read more
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Importance In Online Surveys: Is it Important?You have seen it a hundred times. A survey question that asks you about importance. How important is feature X when shopping for a camera? How important is price when buying a car? You get the idea. Importance seems pretty simple. But is it? Read more
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Rank Order Questions in Online Surveys: A Question of PriorityImagine you are surveying a customer list about possible new product improvements. You could simply display a list of possible options and ask them to select all they would like to see offered in the next twelve months. Simple, right? But what if they select many of them? How would you know which ones are really of the most interest? Read more
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Market Research Associations for Career Planning: Sometimes it’s who you knowAre you interested in a market research career, or perhaps looking to further your current one? Then it may be time to join a professional association. Just as travel agents can tell you all the best places (and the places to avoid) in an unfamiliar city, there are times when it’s extremely helpful to have the guidance of someone who’s already been where you’re going. That’s where associations enter the picture, and they offer some truly key benefits: Read more
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