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Satisfaction vs. Loyalty: Two Sides Of The Same CoinOne of the more common goals in online surveys is to understand the customer experience. Basically, we’d like to know two things: • Are our customers happy? We could use fancier words, but that’s really the bottom line. Read more
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Key Findings from Online Survey Results: Peeling the OnionYou’ve put a lot of time and effort into your online survey project. You’ve gathered a lot of data, and your analysis has uncovered a wealth of potentially useful information, perhaps enough to fill a book. Naturally you’d like to share this harvest with your clients, be they internal or external, but how do you pare it down to the key findings? Read more
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Evaluating the Competition Through Online SurveysThere’s an old saying, made famous from “The Godfather” movies; “Keep your friends close, and your enemies closer.” While we may not think of our competitors as our enemies, we definitely need to know what they’re up to if we want to stay in the game. Their strengths, weaknesses and key activities are all key pieces of information, and online surveys are an excellent tool for gathering them. Read more
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Helping the Cream to Rise: Picking Variables to Focus On When Analyzing Online Survey ResultsWhenever you’re doing a survey project, you’re going to have objectives. Otherwise why would you do the survey? You might be testing one or more hypotheses, looking for surprise discoveries, or hoping to confirm what you think you already know. But the process is reminiscent of the way cream is separated from the milk — it rises to the top. Given a little effort and time, the process of data analysis works the same way, and you as the researcher can help the useful information rise — if you go about it correctly. Read more
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“Let there be Content!”Anyone who’s responsible for a blog, social networking site or a newsletter knows that content is king. But trying to come up with fresh, relevant content can be really challenging. It would be great if we could pull a Harry Potter and just wave a magic wand, but so far we can’t… or can we? Read more
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