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Getting Personal in Online Surveys: Manners Matter“It wasn’t what he said…”Have you ever found yourself responding flippantly to a question — or not responding at all — because of the way the question was phrased? “It wasn’t what she said, it was the way she said it…” is a pretty common expression, and it’s particularly appropriate if the question being posed seems kind of personal. Read more
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Yes? Or No? Is That Really the Question For Your Next Online Survey?My father was the joker in my family growing up, and he had a way of answering a question that used to drive me mad. Asked to make a choice between two possible options, he would unfailingly respond, “Yes”. It would go like this: “Would you like blueberry or apple pie, Dad?”
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The Good, the Bad, and the Ugly: When Good Data Delivers Bad NewsOne of the most challenging parts of being a market research project manager is having to deliver bad news to your audience. No one wants to be in the position of having to say, “Ma’am, the truth is you’ve got an ugly baby”, but it’s critical that bad news — when it occurs — be delivered honestly and promptly. Read more
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Delivering Research Results In Your Audience’s Native Tongue (which likely isn’t statistics)When delivering research results it’s easy to assume that your audience is going to be able to read everything, including those beautiful charts and graphs, and instantly understand it all. But you’ve heard the expression, “It’s all Greek to me”? Read more
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Surveying Your Own List: The Pros and Cons of Cheap WineSo you’re planning to do an online survey. Good for you! Now one of the first decisions you’ll need to make is whether to use an in-house list you already own, or purchase one, say from the Ask You Target Market Panel. On the surface that may seem like a simple choice — go with what you have and save some money, right? But stop and think a minute. Is that really your best option? Read more
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