Cheaper iPhone Survey: Current Owners More Likely to Show Interest in Cheaper Model

Recent rumors about a cheaper version of the iPhone have had many experts and consumers talking in recent weeks. Though Apple has denied the rumors, it is an interesting concept since price has been a deterrent for many who don’t own Apple’s smartphone. But would a cheaper version of the iPhone stray too far from Apple’s brand image?

iphone models

iPhone Owners

In Ask Your Target Market’s latest survey, 22% of consumers said that they currently own an iPhone. Of those iPhone owners, 65% said they chose an iPhone because it’s a high quality product. 63% said they like it because it has a large variety of features. 45% said they like the Apple brand. 23% said they bought an iPhone because it’s affordable. And 15% said they own an iPhone for other reasons, such as having received it as a gift.

iPhone Deterrents

Of the 78% who do not currently own an iPhone, 65% said they chose not to buy one because it is too expensive. 21% said they don’t like the Apple brand. 5% said they don’t think the phone has enough features. And 4% said they don’t believe it is a high quality product. 22% chose not to buy one for other reasons, such as simply not being interested or waiting until an upgrade is available.

Cheaper iPhone

Overall, 15% said they would definitely be interested in purchasing a cheaper version of the iPhone if one became available. 39% said they would probably be interested in a cheaper iPhone. 33% said they would probably not be interested. And 14% said they would definitely not be interested in a cheaper iPhone.

Of those who currently own an iPhone, 27% said they would definitely be interested in a cheaper version, and 49% said they would probably be interested. And of those who don’t currently own an iPhone, just 11% said they would definitely be interested if a cheaper version became available, and 36% said they would probably be interested.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Original iPhone + iPhone 3G = iPhone 4 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 13 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.