For years, TV viewers have begun noticing commercials that play at higher volumes than the TV shows on which they appear. But Congress just passed a new measure that gets rid of this advertising practice. How do Americans feel about this new development and about commercial volume as a marketing practice?
In Ask Your Target Market’s latest survey, 66% of respondents said that they often notice commercials that are louder than the TV shows on which they appear. Another 26% said they sometimes notice these types of commercials. 5% said they rarely do. And just 4% said they never notice loud commercials.
Cause and Effect
When noticing these loud commercials, 46% of TV viewers said they normally just change the volume. 27% said that they normally mute the TV altogether when they notice these commercials. 11% said they change the channel. And just 14% said they do nothing and continue to watch the commercials.
In general, just 5% of respondents said that they think increasing the volume for TV commercials can be a very effective advertising tactic. 16% said they think it can be somewhat effective. 33% said they don’t think increasing the volume is a very effective tactic. And 39% said they don’t think it is effective at all.
And 81% of overall respondents said that they support the new law that says all commercials have to be the same volume as the TV shows on which they appear. Just 8% said they don’t support the measure. And 11% are undecided about it.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 17 via AYTM’s online survey panel.