Twitter has unveiled a new feature, allowing users to expand tweets in order to see a preview of information contained in tweeted links. Users can see photos, headlines, and even text from articles before actually clicking links. How many Twitter users will this new feature affect? And does this new ability have the potential to persuade any new users to join Twitter?
In Ask Your Target Market’s latest survey, 46% of respondents said they currently have a Twitter account. 48% do not have an account. And 7% said they used to have a Twitter account but don’t anymore. Only 4% of those who don’t currently use Twitter said that the 140 character limit was part of the reason they don’t use Twitter, so the expanded tweets feature wouldn’t necessarily persuade many people to sign up for accounts.
Those who do use Twitter, however, may be affected by the new feature. 15% of users said they often click links contained in tweets. 40% said they sometimes click links. 29% said they rarely click links, and 16% never do.
9% of Twitter users said they often click links only to find that it didn’t contain any of the information they thought it would. 40% said they sometimes click irrelevant links. 24% said they rarely click irrelevant links. And 27% said they never click links that turn out to be irrelevant.
51% of Twitter users said they would definitely find it helpful to be able to see a preview of links contained in tweets. 36% said this feature might be helpful to them. And 13% said they don’t plan to use the extended tweets feature.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 15 via AYTM’s online survey panel.