Facebook recently updated the email addresses of its users without their knowledge. Now, instead of displaying users’ personal email accounts from Gmail or other providers, their timelines display an email address ending in @facebook.com, unless they choose to change it back. Are Facebook users interested in using email accounts provided by Facebook? And how do people react when Facebook makes changes like this?
In Ask Your Target Market’s latest survey, 84% of respondents said they currently have a Facebook account. Of those users, 68% said they have not even noticed that Facebook changed the primary email on their timelines to one provided by Facebook.
51% of respondents said they would never consider using an email address provided by Facebook. However, 40% said they would consider it, 5% said they definitely plan to use their Facebook email address, and 3% said they have already used their Facebook email address.
One issue many people are having with the change made by Facebook is that users who had synced their Facebook contacts with their mobile phones may now have incorrect email addresses. 23% of Facebook users said they have at least some of their contacts synced with their mobile phones.
In general, 12% of Facebook users said they always hate changes made by Facebook. 25% said they usually hate changes to Facebook. 59% of users said it depends on what kind of changes. 5% said they usually like the changes Facebook makes. And just 1% said they always like Facebook changes.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 5 via AYTM’s online survey panel.