Female Voters Survey: Health Issues More Important to Women Voters

As the election season draws to a close, a few select groups have been singled out as possible difference-makers for one candidate or the other. One group getting a lot of attention is female voters, many of whom may care about different issues than male voters. So what is influencing female voters, and how will this group impact the upcoming election?

female voters

Voting Decisions

In Ask Your Target Market’s latest survey, 50% of women said that they plan to vote for Barack Obama in the upcoming Presidential election, and just 27% said they plan to vote for Mitt Romney. On the contrary, 47% of male voters said they plan to vote for Barack Obama, and 25% said they plan to vote for Mitt Romney.

35% of women said that they generally identify as Democrats. 20% said they generally identify as Republicans. 2% said they are Libertarian. 20% said they are independent. And another 20% said they are not political at all. On the male side, 28% identified themselves as Democrats. 18% said they consider themselves Republican. 9% said they are Libertarian. 22% said they are generally independent. And 17% said they are not political at all.

Important Issues

29% of female voters said that they consider the economy one of the most important issues impacting their voting decision, and the same was true for male respondents. However, 19% of women said that health care was a top issue for them, while only 15% of men said that it was an important issue.

11% of female voters said that abortion and women’s health issues were toward the top of their list of important issues, and just 5% of men said that it was a top issue for them. 6% of women said that same-sex marriage was one of their top issues, but 8% of male respondents said this was an important issue for them. Just 5% of women said that immigration was a top issue for them, and 7% of men said that it was one of their top issues.

Women’s Issues

In general, 34% of respondents said that they are very in favor of President Obama’s stances on issues that specifically impact women. 21% said they are somewhat in favor of his stances. 6% said they have a somewhat negative opinion of President Obama’s stances on women’s issues. 17% said they have a very negative opinion of his stances. And 21% said they were neutral or had no opinion.

On the other hand, just 15% said they are very in favor of Mitt Romney’s stances on women’s issues. 16% said they are somewhat in favor of his stances. 15% said they have a somewhat negative opinion of his stances on women’s issues. And 34% said they have a very negative opinion of Mitt Romney’s stances on issues that specifically impact women. 20% said they were neutral or had no opinion.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: League of Women Voters from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 3 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.