Last week, the creator of the popular Flappy Bird mobile app announced that the game will no longer be available in app stores. The game was first released in 2013, but rapidly gained popularity in early 2014. Just how many people downloaded the game? And would more be interested in doing so if it were still available?
Flappy Bird Players
In Ask Your Target Market’s latest survey, 10% of respondents said they currently have Flappy Bird on their phone or mobile device. Another 4% have played it in the past, but don’t currently have it downloaded. And 87% have never played Flappy Bird at all.
Those who have played it though, played it pretty often. 13% of those who have downloaded Flappy Bird said they play it for multiple hours each day. 28% said they play Flappy Bird at least once per day. 30% said they play it a few times per week. 19% play it once per week or less. And 9% said they never actually play Flappy Bird.
Flappy Bird Reach
Though there are many people who have not downloaded Flappy Bird, it has still gained a lot of publicity in recent weeks. 24% of those who have not downloaded Flappy Bird are at least aware of the game and know what it is. Another 17% said they have heard of it. And 59% have never even heard of Flappy Bird.
Potential New Users
Upon learning a bit about the game, just 3% of those who haven’t already downloaded Flappy Bird said they would definitely be interested in doing so if it came back to app stores. 14% said they would probably be interested in playing Flappy Bird. 36% said they would probably not be interested. 20% said they would definitely not be interested. And 27% don’t have a phone or mobile device that can download games.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 11 via AYTM’s online survey panel.