Google Privacy Policy Survey: Users Feel Privacy is Very Important

This week, Google started alerting users of its new privacy policy, which will take effect later this year. The new Google Privacy Policy will stretch across all of Google’s services such as Youtube, Gmail, and the search page. Some users are concerned, however, that Google is storing personal information about its users across all these platforms in order to “enhance the user experience.” Is this really a violation of privacy, or are people worried for nothing?

privacy policy

Online Privacy

In Ask Your Target Market’s latest survey, 82% of respondents said they consider online privacy very important. 12% said they consider it somewhat important, 5% said it’s only important in certain circumstances, and just 1% said they don’t really find it important at all.

Privacy Policies

Though most respondents were very concerned with online privacy, only 17% of them said they always read privacy policies when joining new sites. 55% said they sometimes read privacy policies, 19% said they skim them once in awhile, and 10% said they never read them. 53% of respondents were aware of the new Google Privacy Policy.

Keeping User Data

Those who were aware of the new policy had some concerns. 57% said they feel that keeping user data from all the Google-run platforms is a violation of privacy. 15% said they believe it will help Google enhance the user experience, and 10% didn’t have a strong opinion one way or the other. Another 7% said they don’t use any of Google’s services, so the policy won’t affect them, and 25% said they need more information before forming an opinion.

The jury is still out on the new Google Privacy Policy, but many users are already concerned. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Please! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.