In Ask Your Target Market’s latest survey, 82% of respondents said they consider online privacy very important. 12% said they consider it somewhat important, 5% said it’s only important in certain circumstances, and just 1% said they don’t really find it important at all.
Keeping User Data
Those who were aware of the new policy had some concerns. 57% said they feel that keeping user data from all the Google-run platforms is a violation of privacy. 15% said they believe it will help Google enhance the user experience, and 10% didn’t have a strong opinion one way or the other. Another 7% said they don’t use any of Google’s services, so the policy won’t affect them, and 25% said they need more information before forming an opinion.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 29 via AYTM’s online survey panel.