In recent years, some companies have been making the switch from outsourcing their manufacturing to setting up shop domestically, due to shipping prices and other costs. What do American consumers think about where their products are made? How much attention do they pay to where their products are manufactured? And will they actually pay extra for products that were made in America?
Made in America
In Ask Your Target Market’s latest survey, 42% of US consumers said it is very important to them that the products they buy are made in America. Another 41% said it is somewhat important to them that their products are American made. 12% said they don’t think it is very important. And just 5% said it is not important at all that the products they buy are American made. Respondents over the age of 45 were 10% more likely to describe buying American made products as very important.
24% of respondents said they would definitely pay extra to have products that are made in America whenever they are available. 54% said they would sometimes pay slightly higher prices to buy American made products. And 23% of respondents said they wouldn’t ever pay higher prices for American made products. Of those who described buying American made products as very important, 46% said they would definitely pay more for American made products, and 45% said they would sometimes pay more for American made products.
However, only 4% of consumers said they always buy American made products. 34% said they buy American products most of the time. 41% said they sometimes buy products that were made in America. Only 1% said they never buy American made products. And 20% of consumers said they don’t really pay attention to where their products come from.
Buying locally made products has also increased in recent years. 21% of consumers said they often buy products that were made locally in their state or region. 51% said they sometimes buy locally made products. And 28% said they never buy locally made products.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 3 via AYTM’s online survey panel.