Microsoft recently unveiled its new Surface Tablets, which will run with the new Windows 8 operating system. Many experts expect the Surface to compete with Apple’s iPad, but can Microsoft really leave a large mark on the tablet market? What do consumers think about Microsoft as a company, and how many would consider buying the new Microsoft tablet?
In Ask Your Target Market’s latest survey, 20% of consumers said they currently own a tablet. Another 11% said they don’t currently own a tablet, but plan to buy one in the near future. 41% said they might buy a tablet one day. And 28% said they don’t ever plan to buy a tablet.
Of those potential tablet buyers, 11% said they have already decided which tablet they are going to buy. 35% said they’ve been considering one, but haven’t completely decided. And 54% of respondents said they are completely undecided.
Overall, 26% of respondents said they would definitely be interested in purchasing a tablet made by Microsoft. 50% said they would consider purchasing a Microsoft tablet. And 24% said they are not interested in purchasing a tablet made by Microsoft.
36% of survey takers said they have a very positive opinion of Microsoft as a company, and another 36% said their opinion of Microsoft is somewhat positive. 20% said they are neutral or have no opinion towards Microsoft. 7% described their opinion as somewhat negative. And just 2% had a very negative opinion of Microsoft.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 19 via AYTM’s online survey panel.