The number of Americans who own smartphones is increasing, and those who own them have learned to rely on them for more and more purposes. And recent studies have shown that this usage is only getting more predominant. How many Americans currently own smartphones and how are they changing the way they use mobile data?
In Ask Your Target Market’s latest survey, 56% of respondents said that they currently own a smartphone. Of those smartphone users, 87% said they use their phone to text daily. 85% said they make phone calls daily. 78% said they use their phones to browse the internet daily. 64% check social media on their phones every day. 55% said they play games every day. 46% use their phones for music and video streaming daily. And 48% use other types of apps every day.
48% of smartphone owners said that they owned a smartphone last year, but they use more data now than they did then. 16% said they did not own a smartphone at all last year. 8% said that they actually use less data now than they did a year ago. And 28% said that they use about the same amount of data as they did a year ago.
Future Smartphone Owners
Of those who don’t currently own smartphones, just 6% said they definitely plan to buy one within the next year. Another 20% said that they will probably buy a smartphone within the next year. 42% said that they probably won’t buy a smartphone. And 32% said that they definitely won’t buy one.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 27 via AYTM’s online survey panel.