Daily Survey Results Daily Survey Results Blog - Get Free Data From AYTM 1253 posts

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal subscriptions services like Blue Apron and Hello Fresh have steadily gained popularity in recent years. And there are no signs of them slowing down, according a recent study by FoodNavigator-USA. But meal subscription services are still relatively new to the marketplace. So how many consumers have actually tried using them? And how many are interested in trying them at some point in the future?

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Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

It seems that many consumers, particularly parents, are becoming more and more conscious about healthy food options. But with so many different food labels making different claims about ingredients or nutrition, it can be difficult for consumers to keep up. In fact, some studies like this one from BMC Public Health have found that different labeling systems haven’t had a dramatic impact on consumer health in various markets. So what do consumers think about food nutrition and labeling? And is family nutrition impacted by all the different claims made by food companies?

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Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Netflix recently released a series of outdoor ads throughout France that let customers face swap with popular characters from Netflix shows, such as Frank Underwood from House of Cards and Kimmy Schmidt from The Unbreakable Kimmy Schmidt, using Snapchat’s face swap feature. The campaign led to over 60,000 face-swap selfies in just one week. And that success led to the campaign being rolled out in even more countries. So how would a campaign like this fare in the U.S.?

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Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

There’s a new trend making its way through the ecommerce industry. Ecommerce gamification allows companies to add interactive features to their websites and mobile apps in an effort to make the shopping experience more fun and personal for each consumer. In fact, interest in gamification has increased drastically over the past few years, which could increase ecommerce sales according to online shopping platform Shopify. So how many online shoppers are interested in those interactive features? And how might that impact sales for ecommerce businesses?

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Connected Cars Survey: Potential Buyers Already Interested

Connected Cars Survey: Potential Buyers Already Interested

There’s a new wave of connected cars hitting the roads. Instead of regular old vehicles that just drive from point A to point B, consumers can now purchase cars that listen to voice commands, access the internet and exhibit a number of other connected features. According to a report from Business Insider, the market for connected cars is likely to continue expanding even more throughout the coming years. So how many are interested in owning connected cars in the future? And what factors are likely to convince them to go that route for their next car purchase?

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Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

In recent years, a new model for making purchases has emerged. Instead of consumers having to spend time deciding on every single purchase, they can now sign up for subscription services in a variety of different niches that will deliver a selection of products to them on a regular basis for a monthly or yearly fee. According to subscription commerce platform Cratejoy, the market for these types of businesses has grown rapidly over the last few years. This model has even caught on with some wine consumers through wine subscription services like Club W and Glassful. So how many consumers like the idea of wine subscriptions? And how many are likely to actually use them?

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Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Among the many changes that technology has brought about, it seems that consumer attention spans might be getting shorter. A recent report by Microsoft found that consumer attention spans have decreased from about 12 seconds to about 8 seconds in recent years. The increased use of smartphones, social media and multitasking with different screens seems to have contributed to those shorter attention spans. Where people used to sit down and watch YouTube videos, they now just watch ten second clips on Snapchat. And instead of reading full articles, some just get their information from 140 character tweets. But how would consumers characterize their own attention spans? How many agree that they now give certain types of content less of a chance before deciding to either leave or dive deeper?

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Campaign of the Week: Pepsi Creates 5-Second Video Ads

Campaign of the Week: Pepsi Creates 5-Second Video Ads

Pepsi recently released a series of 5-second video ads featuring the company’s new series of emoji bottles. The ads are slated to run on both TV and online during the summer. But since the ads are so much shorter than normal TV commercials, it may be a different pace than what a lot of consumers are already used to. So how many people like the idea of 5-second commercials or online video ads? And more specifically, what type of impact might this Pepsi campaign have on the company?

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Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual reality may not be as ubiquitous as computers or smartphones. But the sector is poised for significant growth according to reports like this one from SuperData Research. While there are several different potential applications for the technology, gaming is one of the most popular uses of virtual reality for early adopters. So how many people are likely to take part in virtual reality gaming in the near future? And what brands and devices are already catching consumers’ attention?

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Cuba Travel Survey: More Interest Among Regular Travelers

Cuba Travel Survey: More Interest Among Regular Travelers

Since the US government eased travel restrictions on Cuba earlier this year, some American travelers have considered visiting the country for various reasons. In fact, up to a quarter of Americans are interested in traveling to Cuba within the next year, according to a study from travel industry news source Skift. However, those interested in Cuban travel still have to show reasons for visiting the country, including visiting family, education and cultural reasons. So how many travelers are interested in visiting Cuba in the near future? And what factors might influence their travel decisions?

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Sustainable Quick Service Restaurants Survey: Taste, Cost More Important

Sustainable Quick Service Restaurants Survey: Taste, Cost More Important

When it comes to choosing a quick service restaurant, there are several different factors for consumers to consider. But that list no longer only includes things like taste, cost and convenience. Consumers are also increasingly concerned with the sustainability of their quick service food choices, according to QSR Magazine. So how many people already support sustainable quick service restaurants? And what is the likelihood that sustainability and locally sourced food items will continue to have an impact on the industry?

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Monitoring Kids’ Technology Survey: Software Not a Popular Method

Monitoring Kids’ Technology Survey: Software Not a Popular Method

The increasing prevalence of smartphones and various other tech devices has led to younger and younger kids having access to the internet. That means that more and more parents are having to figure out how to deal with the various issues that go along with kids’ technology use. There are parental controls and various software programs aimed specifically at helping parents monitor kids’ technology use. And other parents choose simply to talk to their kids about acceptable online behavior. A recent study by Pew Research found that many parents of teens have had to deal with these issues. So what methods are parents using to monitor their kids’ tech use? And what do people generally think about the concept of monitoring kids’ technology?

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Mobile Payments Security Survey: Security Not the Only Deterrent

Mobile Payments Security Survey: Security Not the Only Deterrent

Mobile payment platforms like Apple Pay and Samsung Pay have been gaining popularity with some smartphone users in recent years. Some of those platforms claim to offer added security that people who use just regular old credit or debit cards wouldn’t have. However, mobile payments security still seems to be a substantial concern for some consumers, according to studies like this one from ISACA. So how many mobile consumers have concerns about mobile payments security? And are those concerns likely to keep people from trying out mobile payments systems?

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Self-Driving Cars Survey: Safety Considered Major Issue

Self-Driving Cars Survey: Safety Considered Major Issue

There’s been a lot of talk about self-driving cars lately, from tech companies like Google reportedly working on completely autonomous vehicles to car companies releasing vehicles with some limited self-driving capabilities. But some consumers are still wary about the idea according to reports like the University of Michigan’s recent study. So how many consumers are interested in owning self-driving cars? And what are some of the factors that might impact their opinions?

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Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile chat apps like WhatsApp and Snapchat have become increasingly popular in recent years, especially among young consumers. In fact, a report by Digiday found that most popular mobile chat apps experienced significant growth, some even doubling their reach, between April 2014 and April 2015. But these apps don’t just offer a way for friends to share messages with one another anymore. Now, brands are even getting involved and using mobile chat apps to reach out to consumers. So how many currently use these mobile chat apps? And how many are likely to connect with brands on those platforms at some point in the future?

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Vacation Rental Sites Survey: Price Named Determining Travel Factor

Vacation Rental Sites Survey: Price Named Determining Travel Factor

Over the last couple of years, vacation rental sites like Airbnb have gained massive popularity. In fact, Airbnb reportedly grew 353 times over between 2010 and 2015. As part of the growing “sharing economy,” sites like Airbnb allow consumers to rent homes, apartments, rooms and even non-traditional accommodations from others who aren’t using their own spaces, rather than paying for pricy hotels. However, some are still a little leery about vacation rental sites like Airbnb, in part because of safety concerns and also due to the impact that too many Airbnb rentals can have on the housing market in different communities. So how many people have already used vacation rental sites and what did they think of the experience? And looking forward, how many are likely to use those types of rental services in the future?

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Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Fast food and quick service restaurants have always aimed to provide the quickest and most convenient service possible for customers. But in recent years, some have decided to use mobile technology to try and streamline the ordering process even more. So now for some fast food and quick service restaurants, customers can download apps to place their orders before even getting to the restaurant. According to a report by Business Insider, mobile ordering apps can add value for customers and potentially even drive up order values for restaurants. So how many consumers currently use these restaurant apps? And what are the most important functions they look for?

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Educational Technology Survey: Consumers See Value in Moderation

Educational Technology Survey: Consumers See Value in Moderation

More and more, parents of young children are discovering the power of technology when it comes to helping their kids learn. Even mobile devices like smartphones and tablets have the potential to be used as powerful learning tools. And educational technology companies are starting to develop more apps, tools and even their own devices created specifically for helping kids learn and develop. The National Association for the Education of Young Children has even found that these tech and interactive media tools can support both learning and development when used appropriately. So how many parents utilize tech tools when helping their kids learn? And how many see the merit in these types of tools?

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Wearables for Wellness Survey: Industry Poised for Significant Growth

Wearables for Wellness Survey: Industry Poised for Significant Growth

The idea of wearable technology has really taken off over the past couple of years. But while some still struggle to find a practical purpose for wearables like smartwatches and wristbands, others are finding them extremely useful in one area in particular – wellness. Whether it be wellness-specific devices like the Fitbit or more general purpose devices like the Apple Watch, more and more health conscious consumers are turning to wearables to help improve their health and fitness. While few consumers have already added those wearables into their health and fitness habits, there is heavy interest according to reports like this one by PwC. So how many are likely to add wearables for wellness into their routines in the near future?

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Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

The beer industry, while always popular, is constantly changing. While the major players and brands may constantly put out more of the same, craft beer companies, microbreweries and even some larger brands do release some more interesting varieties and flavor profiles. There are some trendy flavors for 2016 that might appeal to beer drinkers. More specifically, a Nutritional Outlook study finds that some of the most popular flavor trends for food and beverage in 2016 include nostalgic bakery flavors, exotic flavors, green or vegetable based flavors and woody flavors. So which flavors would people most like to see when it comes to beer? And what makes them choose certain flavors over others?

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Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Transportation startups Uber and Lyft have had a major impact on the entire landscape of the transportation industry in just a few short years. Cab companies in particular have felt the impact of those companies on the marketplace, according to studies like this one from Bruegel. And they’ve since been pushing for tighter regulations on Uber and Lyft. But those companies are part of a growing concept known as the “sharing economy” that has had an impact on several different industries. So what do consumers think about the idea of sharing resources with one another instead of going the more traditional route? And what type of an impact might this concept and companies like Uber and Lyft have on the economy as a whole?

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Space Survey: Vast Majority Understand Importance of Space Education

Space Survey: Vast Majority Understand Importance of Space Education

Today is International Space Day, a day created to get kids excited about learning all about outer space and many of the science and math concepts associated with it. Although the US’s program has gone through some changes in recent years, there are still plenty of people dedicated to making space travel a more real possibility, even for regular consumers. So how many are generally interested in outer space? And how many would like to someday partake in space travel?

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Cinco de Mayo Survey: At-Home Celebrations Most Popular

Cinco de Mayo Survey: At-Home Celebrations Most Popular

Today is Cinco de Mayo, a holiday that celebrates the Mexican Army’s victory at the Battle of Puebla on May 5, 1862. More recently, it’s become a popular day of celebration where people embrace various aspects of Mexican culture. Some Mexican restaurants, bars and other businesses hold events or promotions in celebration of the holiday. So how many are likely to celebrate Cinco de Mayo in some way this year?

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Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day is just around the corner. And that means that people around the country are already preparing by purchasing gifts, planning parties or making dinner reservations to say thank you to and celebrate mothers. So how many are likely to celebrate Mother’s Day in some way this year? And how are they likely to celebrate the holiday?

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Yahoo Survey: Majority Still Use Some Services

Yahoo Survey: Majority Still Use Some Services

Tech giant Yahoo has been struggling for years to raise profits and remain a major player in the industry. There are even rumors that the company will be sold or reorganized in some way. But it still provides a number of different online platforms and services that consumers can use. So how many still use any of those Yahoo services? And what do people generally think about the brand?

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