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Nutrition Labels Survey: Customers Value Transparency From Restaurants

Nutrition Labels Survey: Customers Value Transparency From Restaurants

Nutrition labels are becoming increasingly important to consumers. Even those who regularly patronize fast food or quick service restaurants have started looking for nutrition information or labels to inform their buying decisions at those establishments. A recent Gallup poll found that nearly half of consumers look at nutrition information when dining at restaurants. So what do consumers think about those nutrition labels? We asked about 900 respondents just how important those labels are.

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Nursing Areas Survey: Consumers Likely to Support Family Friendly Businesses

Nursing Areas Survey: Consumers Likely to Support Family Friendly Businesses

Breastfeeding is a hot topic for families, especially when it comes to being out in public. Some stores, restaurants and other businesses have created designated nursing areas, comfortable changing spaces and other features to make life easier for parents. But others have some catching up to do. In fact, there’s even an app called Moms Pump Here that gives moms the ability to find businesses with comfortable nursing areas near them. So how might these nursing areas impact people’s opinions of various businesses? We asked 1,000 people their opinions about what makes a business appear “family friendly.”

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Campaign of the Week: Award-Winning McWhopper Ad Calls for Peace

Campaign of the Week: Award-Winning McWhopper Ad Calls for Peace

A print ad from Burger King, where it invited arch-rival McDonald’s to unite and create a “McWhopper” collaboration burger in honor of Peace Day, was recently named one of the most effective print ads of the past year. The ad, which was presented as an open letter to McDonald’s, was certainly creative and great at grabbing attention. But what sort of impact did the ad actually have on consumers? We asked 1,000 respondents about their fast food eating habits and then tested how the ad impacted people’s choices.

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Facial Recognition Survey: Consumers Not Ready for Technology in Ads

Facial Recognition Survey: Consumers Not Ready for Technology in Ads

Facial recognition technology is beginning to pop up in more and more places – on social networking sites, in apps and even in marketing and advertising campaigns. But there are also some concerns that people have about the privacy issues surrounding that type of technology. Publications like Computerworld have debated the potential implications of facial recognition technology, especially since tech companies like Facebook and Google have been able to develop really advanced versions of the technology. But how do consumers feel? We asked 1,000 respondents about their thoughts on facial recognition technology.

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Electric Vehicles Survey: Hybrid Vehicles Slightly More Popular

Electric Vehicles Survey: Hybrid Vehicles Slightly More Popular

Though still not widely adopted by U.S. consumers, electric vehicles are getting more prevalent in the automotive industry. And hybrid vehicles give automotive consumers even more potential eco-friendly vehicle options. An infographic from Car Leasing Made Simple suggests that the electric vehicle market is in for even more growth if the current trend continues. So how many car buyers are likely to purchase electric or hybrid vehicles for their next purchase? We asked 1,000 respondents their thoughts on the electric car market.

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Craft Cocktails Survey: Pinterest Users Likely to Enjoy Cocktails

Craft Cocktails Survey: Pinterest Users Likely to Enjoy Cocktails

As beer drinkers start gravitating more and more toward craft beers, another trend is emerging in the beer and spirits industry. Those evolving palates aren’t specific to beer drinkers. In fact, craft cocktails are expected to gain popularity this year according to experts cited in the Detroit News. But it’s not just a trend that impacts regular bar patrons. Even homebodies are getting in on the craft cocktail trend, thanks in part to the growing popularity of sites like Pinterest. So how many are interested in craft cocktails? We asked 1,000 respondents their thoughts on the trend and the spirits industry in general.

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Online Reviews Survey: Majority Consider Social Proof Important

Online Reviews Survey: Majority Consider Social Proof Important

The importance of online reviews and social proof is becoming increasingly prevalent for consumers. Due to the growing popularity of sites like Yelp and even reviews on platforms like Facebook and Google, finding that social proof before making purchases is becoming more and more possible. In fact, a recent Moz study found that online reviews can have a major impact on consumers and their buying decisions, especially when they rank highly in search results. So just how important are online reviews to consumers? We asked 1,000 respondents their thoughts on reviews and social proof.

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Campaign of the Week: Sprint Ad With Verizon Spokesman Emphasizes Value

Campaign of the Week: Sprint Ad With Verizon Spokesman Emphasizes Value

Sprint recently launched an ad campaign with a familiar face. But the face isn’t one that has appeared in Sprint ads before. In fact, he’s known for appearing in a series of ads for competing Verizon, where he repeatedly asked, “Can you hear me now?” to demonstrate Verizon’s reliability. But now he’s switched sides to call attention to Sprint’s value. What do consumers think about those Sprint ads with Verizon’s past spokesman? We asked 870 cell phone owners their thoughts on Sprint’s new ad campaign.

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Lip-Sync Apps Survey: Snapchat Users Most Likely to Use Apps

Lip-Sync Apps Survey: Snapchat Users Most Likely to Use Apps

Lip-sync apps like Dubsmash and Musical.ly have been gaining popularity over the past few years. In fact, Musical.ly even recently reached the 60 million mark in young users, according to Yahoo Finance. So how many people already use lip-sync apps? And what is the main draw behind apps like these? We asked 1,000 respondents what they think about lip-sync apps and mobile apps in general.

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National Parks Survey: Past Visitors Likely to Return

National Parks Survey: Past Visitors Likely to Return

This year is the centennial anniversary of the National Parks Service. While national parks like Yellowstone, Yosemite and the Grand Canyon have been popular for years, this celebration could bring in even more visitors than ever before. In fact, CNN reported that the National Parks Service experienced record high visitation numbers last year. So how many are likely to visit national parks this year? And what are some of the factors that people consider when deciding what sites to visit? We asked 1,000 respondents their thoughts about national parks.

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Luxury Pet Products Survey: Quality Considered Most Important

Luxury Pet Products Survey: Quality Considered Most Important

Consumers are becoming increasingly aware of the quality of products they buy for their pets. Statistics from the American Pet Products Association suggest that spending on pet products is continuing to grow. And within that pet products industry, brands that sell luxury pet products are even finding success. So how many pet owners will pay extra for high quality or luxury pet products? And how do those buying habits compare to other types of purchases? We asked about 900 respondents to share their thoughts on pet products and paying for quality.

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Campaign of the Week: Budweiser America Campaign Leverages Patriotism

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

With Independence Day just around the corner, many brands are using patriotism in their marketing efforts. Not to be outdone, Budweiser is actually replacing some of its traditional branding with beer cans and bottles that say “America.” So what do beer consumers think about this patriotic branding campaign? We asked over 300 beer drinkers about their thoughts on beer and patriotic branding. And we tested the campaign to see if it might bring about positive results for Budweiser.

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AI Personal Assistants Survey: Few Plan to Increase Usage

AI Personal Assistants Survey: Few Plan to Increase Usage

AI (artificial intelligence) personal assistants like Apple’s Siri and Microsoft’s Cortana have gained significant popularity in recent years. Those voice assistants, available on a variety of different tech devices, can help with a number of different tasks from driving directions to general questions. In fact, the Pew Research Center recently conducted a study where some experts claimed that AI technology like those assistants will be integrated into nearly every aspect of people’s daily lives by 2025. So how many people currently use AI personal assistants? We asked 1,000 respondents what they think about the technology and how it has impacted their lives.

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Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle safety has advanced beyond simple features like air bags and basic crash tests. Today’s vehicles include high-tech features like blind spot detection, adaptive cruise control and rear cameras, all intended to make the driving experience even safer. In fact, The Hartford recently reported that older drivers especially value these high-tech vehicle safety features when purchasing automobiles. So how many car buyers will look for such safety features during their next car search? And what features are most likely to entice buyers?

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Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Even though there are plenty of alcoholic beverages already available, a new competitor is emerging. Hard soda brands like Not Your Father’s Root Beer and Henry’s Hard Soda offer options for consumers who don’t like the taste of beer or just want to try some different flavored beverages. According to MarketWatch, alcoholic soda was actually a $116 million business in 2015. But could the industry be poised for even more growth? How many have already tried alcoholic sodas? And how could those companies attract even more consumers?

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Tiny Houses Survey: Cost, Location Could Be Selling Points

Tiny Houses Survey: Cost, Location Could Be Selling Points

When you think of a dream home, you might picture a large mansion or a penthouse apartment or even an upscale cabin with lots of outdoor space. But for some consumers, the idea of a dream home is actually getting a lot smaller. Tiny houses can come in many different forms, from mobile houses to small spaces that just give homeowners a little more financial freedom. And those small homes are gaining popularity according to The Tiny Life. There are even some popular TV shows on networks like HGTV that cover tiny house lifestyles. So how many consumers are actually interested in living in tiny houses?

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Campaign of the Week: McDonald’s International Ads Promote Unity

Campaign of the Week: McDonald’s International Ads Promote Unity

McDonald’s recently released a series of outdoor ads in Europe that focus on promoting a sense of international unity during Euro 2016, an international soccer championship tournament. While the ads were created with an international audience in mind, U.S. consumers might still appreciate the idea of acceptance and unity depicted by scarves from different countries being joined together and the “Come as you are” message shown on each ad. So what do U.S. consumers think about this type of advertising? And how might this specific campaign fare in the U.S.?

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Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social influencers have had a big impact on the world of online marketing in recent years. Instead of businesses just paying for advertisements, they’ve been able to leverage the reach and power of people who have already grown dedicated online followings of online consumers in various markets. Those marketing materials can take the form of YouTube videos, blog product reviews or even social media posts. There are even entire networks forming, such as FameBit and HelloSociety, with the sole purpose of connecting influencers and brands. In fact, influencer network The Shelf recently created an infographic showing exactly how much of an impact influencer marketing can have. So how many people recognize the impact of social influencers? And how many are likely to actually make purchases based on input from those influencers?

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Wellness Retreats Survey: Healthy Consumers Potentially Interested

Wellness Retreats Survey: Healthy Consumers Potentially Interested

America’s growing concerns about wellness have had an impact on many different industries. Now, wellness is even making an impact on the travel and tourism industry, in the form of wellness retreats. Wellness retreats can take several different forms, from spas offering various treatments to resorts that offer yoga classes and healthy food options. According to Spafinder US, the concept of wellness retreats is having an impact on spa businesses around the country and the world, both remote destinations and spas that are closer to cities. So how many are generally interested in wellness retreats? And how might that interest impact the industry?

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Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal subscriptions services like Blue Apron and Hello Fresh have steadily gained popularity in recent years. And there are no signs of them slowing down, according a recent study by FoodNavigator-USA. But meal subscription services are still relatively new to the marketplace. So how many consumers have actually tried using them? And how many are interested in trying them at some point in the future?

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Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

It seems that many consumers, particularly parents, are becoming more and more conscious about healthy food options. But with so many different food labels making different claims about ingredients or nutrition, it can be difficult for consumers to keep up. In fact, some studies like this one from BMC Public Health have found that different labeling systems haven’t had a dramatic impact on consumer health in various markets. So what do consumers think about food nutrition and labeling? And is family nutrition impacted by all the different claims made by food companies?

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Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Netflix recently released a series of outdoor ads throughout France that let customers face swap with popular characters from Netflix shows, such as Frank Underwood from House of Cards and Kimmy Schmidt from The Unbreakable Kimmy Schmidt, using Snapchat’s face swap feature. The campaign led to over 60,000 face-swap selfies in just one week. And that success led to the campaign being rolled out in even more countries. So how would a campaign like this fare in the U.S.?

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Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

There’s a new trend making its way through the ecommerce industry. Ecommerce gamification allows companies to add interactive features to their websites and mobile apps in an effort to make the shopping experience more fun and personal for each consumer. In fact, interest in gamification has increased drastically over the past few years, which could increase ecommerce sales according to online shopping platform Shopify. So how many online shoppers are interested in those interactive features? And how might that impact sales for ecommerce businesses?

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Connected Cars Survey: Potential Buyers Already Interested

Connected Cars Survey: Potential Buyers Already Interested

There’s a new wave of connected cars hitting the roads. Instead of regular old vehicles that just drive from point A to point B, consumers can now purchase cars that listen to voice commands, access the internet and exhibit a number of other connected features. According to a report from Business Insider, the market for connected cars is likely to continue expanding even more throughout the coming years. So how many are interested in owning connected cars in the future? And what factors are likely to convince them to go that route for their next car purchase?

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Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

In recent years, a new model for making purchases has emerged. Instead of consumers having to spend time deciding on every single purchase, they can now sign up for subscription services in a variety of different niches that will deliver a selection of products to them on a regular basis for a monthly or yearly fee. According to subscription commerce platform Cratejoy, the market for these types of businesses has grown rapidly over the last few years. This model has even caught on with some wine consumers through wine subscription services like Club W and Glassful. So how many consumers like the idea of wine subscriptions? And how many are likely to actually use them?

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