Daily Survey Results Daily Survey Results Blog - Get Free Data From AYTM 1318 posts

Campaign of the Week: Motorola Ad Wants You to Skip the Sevens

Campaign of the Week: Motorola Ad Wants You to Skip the Sevens

There’s a lot of buzz surrounding the release of the new iPhone 7. But Motorola thinks it has better options for consumers. The company recently released an ad campaign where it suggests that customers “skip the sevens” and go with a Moto Z with Moto Mods instead. The ad explains why some of its features are superior to those that come with the new iPhones. But how many consumers are likely to appreciate the messaging? We asked 1,000 respondents on September 18-21 about their thoughts on the cell phone market and then tested the new Motorola ad to see if it had any impact.

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Vehicle Entertainment Survey: Drivers More Likely to Use Built-In Options

Vehicle Entertainment Survey: Drivers More Likely to Use Built-In Options

Vehicles are getting more technologically advanced, even when it comes to entertainment options. But those advances don’t necessarily have to just involve the vehicles themselves. Since smartphones are becoming such a huge part of daily life for so many consumers, it makes sense that services like Apple CarPlay and Android Auto are catching on to allow consumers to simply connect those devices to their vehicles. In fact, this report by Abalta suggests that smartphones might be a big part of the connected car industry going forward. So how many consumers are connecting their smartphones to their vehicles? And how do those options compare to other vehicle entertainment options? We asked 1,000 respondents on September 15-17 about their thoughts on the different options for vehicle entertainment.

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Local Beer Survey: Other Local Beverages More Popular

Local Beer Survey: Other Local Beverages More Popular

Beer drinkers have the opportunity to purchase beverages from all around the world. But currently, it seems that more and more beer consumers are going local. According to data from Nielsen, local beer options are especially popular with craft beer drinkers. So how many consumers are likely to purchase local beer compared with other domestic and import options? We asked 1,000 respondents on September 14-16 about their beverage purchases and their thoughts on local beer.

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Personalization Survey: Relevance Seen as an Important Factor

Personalization Survey: Relevance Seen as an Important Factor

There are many different ways that businesses can go about trying to appeal to consumers. But currently, personalization seems to be key. Platforms like Google and Facebook give businesses plenty of opportunities to target users so that they see only the most relevant, personalized ads and content. In fact, marketers tend to see personalization as one of the most important factors in marketing campaigns, according to Advertising Age. So how many consumers think that marketing personalization is an effective tactic? And how many are likely to make purchases based on advertising or content that is personalized to them? We asked 1,000 respondents on September 13-15 about their thoughts on this growing trend.

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Campaign of the Week: American Airlines Attracts World’s Greatest Flyers

Campaign of the Week: American Airlines Attracts World’s Greatest Flyers

American Airlines recently launched an ad campaign that puts the focus on its flyers. The company’s print and video ads describe how the world’s greatest flyers act during flights, and then goes onto state that “the world’s greatest flyers fly American.” So how do actual flyers feel about this ad campaign? We asked 1,000 respondents on September 12-14 about their flying habits and their thoughts on different airlines, then tested one of the ads to see if it had any impact.

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Social Media Gaming Survey: Players Likely to Continue This Year

Social Media Gaming Survey: Players Likely to Continue This Year

Social gaming has emerged as a new but fairly successful niche industry over the last several years. Big names like Candy Crush and Bejeweled Blitz have taken over on sites like Facebook and even spawned mobile apps and standalone versions. And according to Statista, the industry could be poised for even more growth over the next few years. So just how big could social media gaming get? We asked 1,000 respondents on September 11-13 about their thoughts and habits surrounding social gaming.

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Sustainable Travel Survey: Factor Not as Important as Others

Sustainable Travel Survey: Factor Not as Important as Others

Environmental concerns have had an impact on a number of different industries, from food to technology and even housing. And now, some consumers are also starting to consider sustainability when it comes to their travel decisions, according to the World Tourism Organization. So how many consumers are interested in sustainable travel? We asked 1,000 respondents on September 9-10 about their thoughts on travel and sustainability.

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Grocery Delivery Survey: Repeat Customers Likely in Future

Grocery Delivery Survey: Repeat Customers Likely in Future

Online grocery and grocery delivery services like Peapod and Amazon Fresh have started catching on with consumers in recent years, according to a recent report from Internet Retailer. While this segment still only makes up a small part of the overall grocery market, it does appear to be growing. And since grocery is one of the largest retail categories in terms of sales, there’s potential for even more growth in the years to come. So how many consumers have already used grocery delivery services? And how many are likely to do so in the future? We asked 1,000 respondents on September 8-9 about their thoughts on grocery delivery.

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Smart Toys Survey: Video Game Consumers Likely Interested

Smart Toys Survey: Video Game Consumers Likely Interested

It seems like every product category is becoming “smart” these days. You already have smartphones and smart homes. And now, parents and consumers even have a growing selection of smart toys to choose from. These toys often include apps or video game elements that are interactive or connected in some way. According to a recent report from Research and Markets, the market for smart toys is growing and is likely to continue doing so for the years to come. So how many consumers are likely to purchase these smart toys in the coming year? We asked 1,000 respondents on September 7-8 about their thoughts on this growing market segment.

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Campaign of the Week: KFC Instagram Post Utilizes New Zoom Feature

Campaign of the Week: KFC Instagram Post Utilizes New Zoom Feature

Earlier this month, Instagram introduced a new feature that lets users zoom in on photos to see more detail. This feature introduces an interesting possibility for brands, particularly food brands that already tend to use a lot of close-up images of food items to entice consumers. KFC is one brand that has already made use of Instagram’s new Zoom feature in its posts. So what do consumers think about the KFC Instagram post and about this new possibility for food brands? We asked 1,000 respondents on September 4-5 about their thoughts on quick service restaurants and the KFC Instagram post.

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Solar Powered Products Survey: Current Customers Likely to Buy More

Solar Powered Products Survey: Current Customers Likely to Buy More

Solar power is experiencing a boom, according to TechRepublic. And it’s not just big businesses or building owners that are able to take advantage of this technology. Consumers actually now have access to a larger than ever array of solar powered products, from those that can provide power to homes to smaller gadgets that can just perform single functions with the help of solar power. So how many consumers are actually interested in purchasing solar powered products? And what product categories are likely to draw in the most customers? We asked 1,000 respondents on September 3-4 about their thoughts on solar powered products.

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Vehicle History Reports Survey: Reports Already Gaining Popularity

Vehicle History Reports Survey: Reports Already Gaining Popularity

Vehicle history reports services like Carfax and AutoCheck have become more popular with used car consumers in recent years. Those services aren’t without their faults, according to Consumer Reports. But they can still be helpful for some used car buyers that want to make sure they’re actually getting a good deal on their vehicle purchases. So how many car buyers value the ability to access vehicle history reports? We asked 1,000 consumers on September 1-2 about their car buying behavior and their thoughts on vehicle history reports.

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Comparison Shopping Survey: Consumers Turn to Big Retailers for Info

Comparison Shopping Survey: Consumers Turn to Big Retailers for Info

Comparison shopping is a growing trend right now, especially among online shoppers. According to PPC Hero, consumers are comparison shopping to find the best deals online, and even using their mobile devices to find deals online while also seeing what’s available in stores. Some online retailers and shopping platforms, including Google, Amazon and Nextag, have even started making some product comparison details available right on their websites to make it easier for those looking to compare prices and other information. So how many consumers take part in comparison shopping? We asked 1,000 respondents on August 30-31 about their shopping habits and thoughts on comparison shopping.

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Campaign of the Week: Hyundai Blind Spot Ads Emphasize Safety

Campaign of the Week: Hyundai Blind Spot Ads Emphasize Safety

Hyundai recently released a series of print ads that call attention to some of the safety features included with the company’s vehicles. The Hyundai blind spot ads show just how easy it can be to miss small vehicles in your blind spot. And they also mention the company’s “no-zone” sensors, which can help improve vehicle safety. So what do automotive consumers think about the ads? We asked 1,000 respondents on August 29-30 about their thoughts on Hyundai and the company’s blind spot ads.

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Instagram Stories Survey: Instagram Users More Likely to Purchase

Instagram Stories Survey: Instagram Users More Likely to Purchase

In recent years, Snapchat has emerged as a favorite social platform among consumers, especially young consumers. But earlier this month, Instagram released a new feature that offers a very similar experience to that of Snapchat. And according to expert sources like AdAge, Instagram Stories could appeal even more to businesses and marketers thanks to the larger and more established user base. So how many consumers have used Snapchat and/or Instagram Stories? And which platform is best for brands and marketers? We asked 1,000 respondents on August 28-29 about their thoughts on these growing social platforms.

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Travel Wifi Survey: Casual Travelers Still Value Wifi Access

Travel Wifi Survey: Casual Travelers Still Value Wifi Access

Access to wireless internet in hotels and travel accommodations is becoming increasingly important to consumers, according to a recent study from Accenture. Even airlines, buses and a variety of other travel companies are beginning to place more importance on offering connectivity features to consumers. So just how many travelers place a high value on being able to access Wifi while in transit or at their travel accommodations? We asked 1,000 respondents on August 26-27 about travel Wifi and how the feature can impact their travel decisions.

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Artisan Bakeries Survey: Panera, Starbucks Among Top Brands

Artisan Bakeries Survey: Panera, Starbucks Among Top Brands

Artisan bakeries that serve homemade bread and specialty baked goods have been experiencing somewhat of a boom for the last few years, according to Baking Business. And even some big brands like Starbucks and Panera bread have been able to capitalize on the popularity of these artisan bakeries and specialty baked items. So how many consumers regularly patronize these specialty bakeries and how many are likely to do so in the future? We asked 1,000 respondents on August 25-26 about this growing sector of the food service industry.

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Childcare Sites Survey: Consumers Most Likely to Trust Pet Sitters

Childcare Sites Survey: Consumers Most Likely to Trust Pet Sitters

The internet is great at connecting people with a wide variety of service providers – and that includes things like child and pet care. Sites like Care.com and SitterCity aim to provide an experience for parents, pet owners and homeowners that they can trust and be happy with. And according to reporting from Forbes, the childcare industry as a whole has experienced growth in recent years. And childcare sites are almost certainly part of that growth. So what do consumers think about these home, pet and childcare sites? And how many are likely to use them going forward? We asked 1,000 respondents on August 24-25 about their thoughts on child care sites and similar services.

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Campaign of the Week: Airbnb Louisiana Flood Relief Highlights Philanthropy

Campaign of the Week: Airbnb Louisiana Flood Relief Highlights Philanthropy

Airbnb has made a huge impact on the travel industry over the last few years. But now the vacation and home rental service is trying to make an impact in another area, by helping people affected by the recent flooding in Louisiana find places to stay. The service activated a special section of its site to let people offer their homes free of charge to those who have been impacted by the flooding. Aside from the obvious potential benefits to members of the community, a move like this could also potentially help Airbnb’s image among consumers. We asked 1,000 respondents on August 22-32 what they think about the Airbnb Louisiana flooding relief efforts.

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3D Printing Survey: About Half Still Unsure What Tech Can Do

3D Printing Survey: About Half Still Unsure What Tech Can Do

If you’re looking for a fast growing sector of the tech industry, look no further than 3D printing. The technology, which uses digital files and a selection of different materials to print or fabricate tangible items, is beginning to grow on a consumer level, in addition to its use among businesses in a variety of industries. In fact, the 2016 Wohlers Report on 3D printing found that the industry grew by about $1 billion over the past year. So how many consumers see the potential benefits of using 3D printing? And how many are already using the technology? We asked 1,000 respondents on August 21-22 about their overall thoughts on 3D printing.

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Traffic Apps Survey: Consumers Value Multi-Purpose Apps

Traffic Apps Survey: Consumers Value Multi-Purpose Apps

With the growing popularity of mobile apps in a variety of industries, it should come as little to no surprise that mobile apps that monitor and alert users to traffic on the roads have broken into the mainstream. In fact, a recent report from Quartz found that about 1 in 10 drivers in Los Angeles currently use the popular traffic app Waze to avoid traffic jams in the city. And other metropolitan areas have seen increases in traffic app users as well. So just how popular are those mobile traffic apps? We asked 1,000 respondents on August 19-20 about the growing popularity of traffic apps.

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Single Serve Wine Survey: Consumers Not Concerned About Packaging

Single Serve Wine Survey: Consumers Not Concerned About Packaging

When you think about buying wine, your mind probably goes to either full sized bottles at grocery stores or single glasses at restaurants or bars. But a new wave of wine products is trying to mix those two concepts. According to Packaging Digest, single serve wine that’s sold in actual bottles or innovative packaging is gaining popularity, especially among millennials. The convenience of single serve packaging lends itself well to individual consumers or those who want to enjoy wine at special events. So how many consumers like the idea of single serve wine? We asked 1,000 respondents on August 18-19 about their thoughts on this growing sector of the wine industry.

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Meditation Survey: Practitioners Likely to Stick With It

Meditation Survey: Practitioners Likely to Stick With It

Meditation is becoming an increasingly popular method of unwinding and getting rid of stress. There are many different ways for people to go about meditating, but mobile apps and similar services like Headspace are becoming increasingly popular with connected consumers who want a simple way to clear their heads. In fact, meditation is one of several growing complementary health approaches in the U.S., according to the National Institutes of Health. So how many people have tried meditation? And how many are likely to utilize apps and services to help them meditate? We asked 1,000 respondents on August 17-18 about their thoughts on complementary and alternative health practices like meditation.

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Campaign of the Week: Gap #DoYou Campaign Highlights Individuality

Campaign of the Week: Gap #DoYou Campaign Highlights Individuality

The Gap is trying to differentiate its brand from the competition in the eyes of fall shoppers. The company’s new #DoYou campaign highlights individuality in Gap clothing and accessories using some popular fashion influencers. So how many clothing buyers like this type of messaging? And how might this campaign impact The Gap’s sales? We asked 1,000 consumers on August 15-16 about their opinions of various clothing brands. Then we tested one of The Gap’s latest ads to see if it made any impact.

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Niche Social Sites Survey: Users Interested in Food, Entertainment

Niche Social Sites Survey: Users Interested in Food, Entertainment

When you think about social media sites, your mind probably goes right to major players like Facebook and Twitter. Or you might consider some more trendy apps like Instagram and Snapchat. But all of those platforms are made to appeal to fairly wide audiences. And according to some reports like this one from Social Media Week, there’s actually a growing market for niche social sites like those aimed just at particular interest groups. So how many social media users are interest in those niche related sites? And how many have already used them? We asked 1,000 respondents on August 14-15 about their thoughts on niche social sites.

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