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Instagram Video Survey: New Feature Interests Some Users

Instagram Video Survey: New Feature Interests Some Users

Popular photo sharing app Instagram recently announced a change that allows users to upload videos that are up to a minute long, rather than the previous 15-second limit. The change comes as a welcome one to fans of more traditional online video platforms. But others may prefer the brevity of the previous limit. So what do people think about the new Instagram video options? And how might it impact users?

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Snapchat Survey: More Than Half of Users Follow Brands

Snapchat Survey: More Than Half of Users Follow Brands

Popular social and messaging app Snapchat recently released a major update, which included some new features and uses for the app. Especially popular with young people, Snapchat still hasn’t fully caught on with a broad audience or the business community. But some brands have been able to successfully use it to communicate with their target audience. So how many currently use Snapchat? And what are their favorite uses for the app?

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Library Week Survey: California, Florida Lead in Library Use

Library Week Survey: California, Florida Lead in Library Use

It’s National Library Week, a time dedicated to appreciating all that public libraries do for their local communities. While libraries are traditionally known for their supply of books, they also provide other rental services, internet access and even special events. So how many people visit their local libraries regularly? And what locations appreciate their libraries the most?

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April Fools Survey: Consumers Split Over Business Pranks

April Fools Survey: Consumers Split Over Business Pranks

It’s April Fools’ Day! The annual holiday provides an opportunity for pranksters to play jokes on their friends and family members. And in recent years, some businesses have even gotten into the holiday spirit by coming up with their own jokes or pranks that get their customers or followers involved. So how many people enjoy April Fools’ Day? And what are their favorite ways to celebrate?

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Peanut Butter and Jelly Survey: Jif, Smuckers Named Top Brands

Peanut Butter and Jelly Survey: Jif, Smuckers Named Top Brands

This weekend, America celebrates Peanut Butter and Jelly Day, a day honoring that classic American sandwich combo. And while pb&j sandwiches have maintained their popularity over the years, there is still some variation in the way people like to enjoy their sandwiches. With different types of peanut butter, different types of jelly, and different ways to combine them, there’s a sandwich out there for pretty much everyone. So how many regularly enjoy peanut butter and jelly sandwiches? And what are their favorite combinations?

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Apple Watch Price Survey: Price Not a Big Factor for Many Buyers

Apple Watch Price Survey: Price Not a Big Factor for Many Buyers

The Apple Watch has been available for awhile now. But some consumers are still hesitant to purchase, in part because of the device’s high price tag. But Apple recently announced a price drop for the base model of the Apple Watch. So how might that lower price impact sales? And how many are interested in smartwatches in general?

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Small Business Survey: Local Businesses Still More Popular Than Online

Small Business Survey: Local Businesses Still More Popular Than Online

Today is National Mom and Pop Business Day, a day meant to celebrate all of those locally or independently owned small businesses that make communities unique. While there are many different ways to support small businesses, either locally or online, some struggle to compete with larger companies. So how many customers prefer shopping at small businesses? And what are their main motivations when it comes to supporting businesses?

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Mobile Games Survey: Gamers Hoping For Mobile Versions of Old Favorites

Mobile Games Survey: Gamers Hoping For Mobile Versions of Old Favorites

As the smartphone market has grown, so has the prominence of mobile games. There are already plenty of options for people who want to play games on their smartphones, tablets or similar mobile devices. But two major players in the gaming industry, Nintendo and Sony, are reportedly working on releasing even more options for those who might be interested in playing mobile versions of their favorite video games. So how many currently play mobile games? And how many might be interested in these new offerings?

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Easter Survey: Cadbury Eggs Named Most Popular Candy

Easter Survey: Cadbury Eggs Named Most Popular Candy

This week, Americans will celebrate Easter. Though traditionally a religious celebration, some families and individuals celebrate the holiday in different ways. There are also plenty of different products, especially candy and food items, aimed specifically at Easter shoppers. So how many people are likely to celebrate Easter this year? And how many are likely to make purchases because of the holiday?

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Livestreaming Survey: Facebook Live Named Most Popular Platform

Livestreaming Survey: Facebook Live Named Most Popular Platform

The concept of livestreaming has been around for awhile. But platforms like Periscope and Facebook Live, which let individual users broadcast and watch streams from all over the world, are still gaining traction. In fact, one of the first apps to gain some attention for its livestreaming abilities, Meerkat, just shut down its livestreaming service to focus more on a video platform. So is livestreaming a trend that only a few are interested in? Or is it likely to continue gaining popularity with a wider audience?

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Is Super Bowl Advertising Worth It?

Is Super Bowl Advertising Worth It?

Super_Bowl_50_Blue_Angels_flyover_150903-D-FW736-012The rings have been handed out. Super Bowl 50 is now a memory and the NFL is on hiatus until late summer. However the commercial game is still going as the advertisers continue (hopefully) to record the gains from their multi-million dollar plays.

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iPhone SE Survey: Low Price Likely to Entice Buyers

iPhone SE Survey: Low Price Likely to Entice Buyers

Apple just announced a new version of the iPhone that will be released shortly. The iPhone SE will come with the latest OS, camera and other high-tech features. But with just a 4-inch screen and a $399 price tag, it’s smaller and less expensive than the other latest iPhone models. So how many people might be interested in purchasing the new iPhone when it is released? And how big of a difference might these new features make?

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March Madness Survey: Kansas, Duke Among Top Picks

March Madness Survey: Kansas, Duke Among Top Picks

The annual March Madness college basketball tournament is currently underway. The popular tournament draws plenty of viewers. And some even get involved by creating their own brackets to predict the winners of all the various games, though some of those predictions have already faced major upsets. So how many people are paying attention to this year’s tournament?

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Twitter Survey: Platform Likely to Continue Growth

Twitter Survey: Platform Likely to Continue Growth

On this day 10 years ago, microblogging site twitter was launched. Since then, the platform has become a major player in the social networking arena. But its future is far from certain. Recent changes to the platform’s algorithm have upset current users, while others have been hesitant to sign up at all. So what do current users think about Twitter? And what might the platform’s future look like?

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Instagram Algorithm Survey: Users Split Over Proposed Changes

Instagram Algorithm Survey: Users Split Over Proposed Changes

Instagram recently announced that it will be making a change to its algorithm. Instead of showing all posts in a user’s feed in reverse chronological order as it does now, the Facebook owned photo sharing app plans to sort post based on relevance. So the more you interact with a user’s posts by liking or commenting, the more they are going to show up in your feed. There’s been some controversy over this latest announcement. So what do Instagram users think?

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Consumers say they want healthy choices, but they don’t always make them

Consumers say they want healthy choices, but they don’t always make them

Here at AYTM we’re constantly probing our respondents to ensure the very best data quality through our panel — and build in-depth profiles which we use to power our unique profiling and visualization tools.

Recently we studied fast food restaurants — what the industry calls “Quick Service Restaurants” or QSR — to understand consumer preferences and behavior when eating out. We asked consumers about eight popular fast food restaurants in the U.S.: McDonald’s, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s.

We found that attitudes to health are a vital factor in defining their preferences, even if their behavior suggests otherwise.

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St. Patrick’s Day Survey: Holiday Promotions Could Increase Sales

St. Patrick’s Day Survey: Holiday Promotions Could Increase Sales

It’s St. Patrick’s Day! The annual holiday celebrates the feast of St. Patrick. And in America, many take the opportunity to celebrate various aspects of the Irish culture. There are plenty of different ways to celebrate the holiday. So how many people are likely to recognize St. Patty’s Day this year? And in what ways are they most likely to celebrate?

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What Americans Fear (and Hope for) in 2016

What Americans Fear (and Hope for) in 2016

A new year brings new challenges and fears. With that, AYTM set out to unearth the concerns of the American public, and their projections for 2016. We asked a nationally representative sample of 1000 individuals to tell us their hopes and fears for 2016 across an array of global, national, and personal situations. Their answers might surprise you.

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Selfies Survey: Facebook Named Most Popular Place to Post Selfies

Selfies Survey: Facebook Named Most Popular Place to Post Selfies

Selfies are hugely popular right now. But even though you can see them all the time on seemingly every online platform, there are some people that think we need a break from them. That’s why today is known as “No Selfie Day.” So what do most people think about selfies in general? And how many take them regularly?

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Potato Chips Survey: Lay’s Named Most Popular Brand

Potato Chips Survey: Lay’s Named Most Popular Brand

This week, America celebrated National Potato Chip Day. Potato chips are some of the most popular salty snacks around. And with so many different flavors and brands to choose from, there’s a potato chip out there for pretty much everyone. So how many people choose to eat potato chips regularly? And what are their favorite types?

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Pi Day Survey: Most Celebrate by Eating Pie

Pi Day Survey: Most Celebrate by Eating Pie

Today is Pi Day, an unofficial holiday that celebrates the number Pi (3.14) each year on 3/14. In math, Pi is used to represent the ratio of a circle’s circumference to its diameter, so die-hard Pi fans tend to celebrate this holiday by eating pie and other circular foods. So how many plan to celebrate Pi Day in any way this year? And how are they likely to do so?

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Daylight Savings Time Survey: About Half Content With System

Daylight Savings Time Survey: About Half Content With System

This weekend, people around the country will have to change the time on their clocks to signal the end of Daylight Savings Time. This means that people will lose an hour of sleep over the weekend, but the sun will be out later in the day. Although originally Daylight Savings Time was created to save on energy costs, it’s unknown what kind of an impact it still has today. How many still like the idea of recognizing Daylight Savings Time?

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Popcorn Survey: Orville Redenbacher Named Favorite Brand

Popcorn Survey: Orville Redenbacher Named Favorite Brand

Today is known as Popcorn Lover’s Day, a day that celebrates that popular theater snack. But plenty of people also buy popcorn at grocery or specialty stores, or even at other events as well. And there are also plenty of different flavors and brands when it comes to popcorn. So how many people consider themselves to be popcorn fans? And what are their favorite varieties of the snack food?

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Middle Names Survey: John, Marie Top List of Popular Names

Middle Names Survey: John, Marie Top List of Popular Names

Tomorrow is Middle Name Pride Day. A lot of people have middle names, but not everyone uses them or really likes them. So how many people actually use their middle names regularly? What are the most popular names for both men and women? And how many people like their middle names?

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Wireless Headphones Survey: Many Already Planning on Buying

Wireless Headphones Survey: Many Already Planning on Buying

Apple is reportedly working on developing headphones that could connect to phones using both wired and wireless systems. This would make sense given the rumors about the next iPhone potentially being released without a traditional headphone jack. So how many people already own wireless headphones? And how many would be likely to buy them if the next iPhone comes without a headphone jack?

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