Price Matching Survey: Deals Can Persuade Many to Shop in Stores

Target recently announced an extension of its price matching program, which was previously only available during the holiday shopping season. Price matching programs are intended to bring more shoppers into stores who might otherwise be likely to go online to find deals. How many consumers have taken advantage of price matching offers? And how many compare prices in stores and online to find the best deals?

price matching

Online Shopping

In Ask Your Target Market’s latest survey, 39% of respondents said that they usually find better deals online than they do in stores. And just 18% said they usually find better deals when shopping in stores. 36% said they find the deals both in stores and online to be pretty equal. Another 5% said they only shop in stores. And 3% said they only shop online.

Price Matching

19% of consumers said they have taken advantage of price matching deals many times. Another 36% said they have taken advantage of price matching deals just once or twice. And 46% of consumers said they have never taken advantage of a price matching deal.

34% of respondents said they would definitely be more likely to shop in stores more often if they offered price matching deals. 49% said they would probably shop in stores more if they offered price matching. 13% said they would probably not shop in stores more if they offered price matching. And just 4% said they would definitely not shop in stores more.

Comparing Prices

In general, 21% of consumers said that they always compare prices before making a purchase. 43% said they compare prices most of the time. 27% said they compare prices about half the time. 7% said they rarely compare prices. And just 3% of consumers said they never compare prices before making purchases.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Walmart Checkout Features Ad Match and Coupon Policy Signs from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 9 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.