Snapchat, a new photo and media-sharing app that allows users to share items that expire in a short amount of time, has gained a lot of popularity in recent weeks. Facebook has also released a similar app called Facebook Poke. Are privacy-concerned users interested in these types of apps? And how many already send photos and videos to family and friends?
In Ask Your Target Market’s latest survey, 3% of respondents said that they have used the Snapchat mobile app. Another 28% said they have used the Facebook Poke app. And 71% have never used either app.
However, 26% said they often send photos or videos to family and friends via text message, email, or online. 38% said they sometimes share photos and videos with family and friends. 18% said that they rarely do. And 19% said they never share photos or videos with family and friends.
Of those who have shared photos and videos, just 15% said they are very concerned with the privacy of the photos and videos they share. Another 47% said that they are somewhat concerned with privacy. And 38% said that they are not concerned at all with the privacy of these items.
Just 9% of overall respondents said that they often share photos and videos publicly online. Another 29% said that they sometimes share these media items publicly online. 26% said they rarely share photos and videos online. And 37% said that they never publicly share media items like photos and videos online.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 6 via AYTM’s online survey panel.