Recently, many companies have debated over the value of social media followings. Companies with a large social media presence can interact with their network in a variety of different ways. But are followers, likes, or other interactions actually valuable? How many consumers make purchases based on social media posts?
Social Media Interaction
In Ask Your Target Market’s latest survey, 14% of respondents said they follow many companies using social media. 44% said they follow a few companies. 33% said they don’t follow any companies on social media. And 9% don’t use social media at all.
Social Media Support
Of those social media users who follow companies, 31% said they don’t pay much attention to what those companies post. 47% said they have clicked on links posted by companies on social media. 20% said they have found new companies to support via social media. 19% said that social media posts have impacted their buying decisions. And 10% said that social media posts often impact their buying decisions. 39% of social media users said they are more likely to support companies with a strong social media presence.
Social Media Value
10% of overall respondents said they think a company’s social media network is very valuable. 53% said a company’s network is somewhat valuable. 22% said they don’t think a social media following is very valuable. And 16% said they don’t think a social media following is valuable at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Social Cockpit Dashboard Measuring Buzz About CES 2012 from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 12 via AYTM’s online survey panel.
