There have been debates for years over what types of technology should be able to be used by passengers on planes. Now, even the Chairman of the FCC has called the ban of portable electronic devices (not including cell phones) during takeoff and landing into question. How many travelers use these devices, and do they think it would make flights more enjoyable if the ban were lifted.
In Ask Your Target Market’s latest survey, 85% of respondents said they own a cell phone. 44% said they own an iPod or MP3 player. 24% said they own a tablet. 23% own a portable gaming device. 20% own an eReader. Just 7% of respondents said they don’t own any portable gadgets.
17% of these consumers said that they use their portable gadgets constantly. 40% said that they use these types of gadgets daily. 20% said that they use portable gadgets fairly often. 11% said they use them sometimes. 6% said they rarely use portable electronic devices. And 7% said they never use them.
Overall, just 1% of respondents said that they travel via airplane at least once per month. 8% said they travel via airplane several times per year. 16% said they do so at least once per year. 14% said they travel via airplane every few years. 28% said they rarely travel via airplane. And 34% said they never do.
Of those who do travel via airplane, 40% agreed that being able to use portable gadgets during the entire flight would make flying much more enjoyable. 42% said it would make flying somewhat more enjoyable. 15% said they don’t think it would make a difference. And 2% said they think it would actually make flying less enjoyable. Of those who fly at least once per year, 54% said they think being able to use portable gadgets during the entire flight would make flying much more enjoyable.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 11 via AYTM’s online survey panel.