Microsoft just released the brand new version of its operating system, Windows 8. There has been a lot of talk about the new program and its features, including new versions of software for both Windows phones and tablets. Some have even argued that the new tablet software could lead to more people using tablets as their primary devices, rather than just supplements for laptop or desktop computers. What do Americans think about their Windows systems? And could Windows 8 change the way people use mobile devices?
In Ask Your Target Market’s latest survey, 88% of respondents said they currently use a Windows operating system on their computers. 5% said that they don’t, but they have in the past. And 7% said that they do not use Windows at all.
58% of current Windows users said that they are very satisfied with their current operating system. 39% said that they are somewhat satisfied. 3% said that they are somewhat unsatisfied. And just 1% said that they are very unsatisfied with their Windows system.
Overall, 28% of consumers said that they currently own a tablet device. Of those tablet users, 96% said that they also have a desktop or laptop computer that they use in conjunction with their tablet. Respondents under 35 were 5% more likely to own tablets, and 3% less likely to also own a desktop or laptop computer.
While just 5% of overall respondents said that they currently use their tablet as their primary device instead of a traditional computer, 12% said that they would definitely consider using a tablet instead of a desktop or laptop computer. Another 40% of respondents said that they would consider using a tablet instead of a desktop or laptop if tablets were given more advanced features and capabilities. And 44% said that they would never consider using a tablet instead of a computer.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 29 via AYTM’s online survey panel.