Hashtags have been active on Facebook for a few months now, but reactions have been mixed. The clickable tags don’t seem to have caught on with Facebook users as much as they previously had with users of other sites like Twitter. How many people have used Facebook hashtags compared with users of other sites?
In Ask Your Target Market’s latest survey, just 6% of Facebook users said they often use hashtags in their Facebook posts. 14% said they use hashtags sometimes. 13% said they rarely use them. And 67% said they have never used hashtags in a Facebook post.
But using hashtags is just one end of the equation. In order for them to actually increase discovery, someone has to actually search or browse them on the site. However, just 4% of Facebook users said they often search or browse hashtags on Facebook. 13% said they do sometimes. 15% said they rarely browse hashtags. And 69% of users said they have never searched or browsed through hashtags on Facebook.
Other Social Sites
On the other hand, 37% of those who have accounts on other social sites said that they include hashtags in their posts on those sites. 27% said they search or browse hashtags on other sites. And just 48% of users said they don’t ever use hashtags in any way on other social sites.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 7 via AYTM’s online survey panel.