With the holiday season in full swing, many Americans are preparing to attend and host parties with family and friends. Entertaining has become a huge industry, and for good reason. Food, decorations, games, gifts and much more must be ready in order for holiday parties to be successful. How many people are actually up to the task of hosting their own gatherings, and how many attend them instead?
In Ask Your Target Market’s latest survey, 35% of respondents said they attend multiple parties and gatherings through the holiday season, 32% attend one gathering, and 33% don’t attend any parties through the holiday season.
14% of respondents who celebrate the holidays said they host multiple holiday gatherings, 27% host just one, and 30% have hosted in the past but do not plan to do so this year. Another 30% do not host parties for the holidays at all. Younger respondents, particularly those ages 18-24, were more likely to host parties and also more likely to attend multiple gatherings.
Food and Gifts
Of those who host gatherings, 47% said they make some of the food themselves, but also have guests bring some dishes. 30% make all the food themselves, 17% make some and buy the rest, and just 1% hire a caterer.
As far as gifts are concerned, 52% of respondents said that all their party attendees exchange gifts, while 18% have a secret Santa or similar type of exchange, 9% have a white elephant type of exchange, and 31% do not exchange gifts.
Regardless of individual rituals, holiday entertaining is a big part of American culture this time of year. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 20 via AYTM’s online survey panel.