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Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

If you’re a ketchup fan, you probably don’t live in Chicago. The city is notorious for its Chicago style hot dogs, which do not include ketchup. And so many in the city are strongly against using ketchup at all. But a new campaign from Heinz is aiming to change that. The company created what it calls “Chicago Dog Sauce” and offered it to Chicagoans to put on their hot dogs. Spoiler alert: it’s ketchup. So what do viewers think of the ad and the campaign as a whole? We asked 1,000 respondents about their condiment buying habits and then tested the impact of the Heinz ad campaign.

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Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Back to school shopping in 2017 may be taking place earlier than it has in years past. According to data from Deloitte and a report from CNBC, consumers are starting their back to school shopping earlier than ever this year. So retailers may need to adjust their marketing and sales strategies to suit those early shoppers. How many back to school shoppers have already started their shopping or plan to do so in the near future? And what factors drive their buying decisions? We asked 1,000 respondents about their back to school shopping plans and how they might compare to past shoppers.

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Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

The greeting card industry has taken a bit of a hit in recent years thanks to the ability to send e-cards and other quick messages online. And young people especially aren’t known for being apt to buy greeting cards for every occasion. But American Greetings is trying to change that with a series of ads focused on the message behind those cards. The latest ad features women struggling with infertility, including challenges like attending baby showers and events for others. But a nice card at the end of the ad drives home the message for the greeting card brand. So how many consumers might be impacted by this type of advertising? We asked 1,000 respondents about their greeting card buying habits and then tested the ad to see if it made any impact.

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Music Streaming Survey: About Half Open to Trying New Services

Music Streaming Survey: About Half Open to Trying New Services

It’s the year of music streaming, according to data from Nielsen. On-demand streaming services have been steadily gaining popularity every year. And there are more options available now than ever. So what are the most popular music streaming services out there? And how many people use those services regularly? We asked 1,000 respondents about their music streaming habits and what might impact their future decisions.

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Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

You’re probably already familiar with the Kia Hamsters. The computer generated driving animals have appeared in a number of Kia ads in recent years. And the latest in that line of commercials recently debuted, featuring a baby “turbo” hamster running through a hospital and eventually making its way to the new Kia Soul Turbo. So what do consumers think of this latest ad? We asked 1,000 respondents about their thoughts on Kia and other car brands and then tested the ad to see if it made any difference.

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Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

If you’ve been around any young people in recent months, you’re probably familiar with fidget spinners. The spinning, propeller-like toy has exploded onto the scene recently. According to a report from Asbury Park Press, fidget spinners have led to increased sales for plenty of toy companies. But those companies are also worried about how long this trendy product might remain popular. So what do consumers think of fidget spinners? And what might the future look like for retailers that carry these items?

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Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

A new video campaign from Budweiser aims to highlight the company’s commitment to supporting military veterans and their families just in time for the Fourth of July. For this campaign, Budweiser enlists the help of actor Adam Driver, who is a veteran himself, and also partners with charitable organization Folds of Honor. The video features Driver visiting a military family and awarding a scholarship to a daughter who has had to work very hard to afford school due to her father’s injuries from military service. So what do consumers think of this type of campaign? We asked 1,000 about their thoughts on the Budweiser brand and then tested the video to see if it made any impact.

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Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go, the augmented reality based mobile app that took the world by storm last year, is about to celebrate its one-year anniversary. Niantic announced a series of summer events to celebrate the app’s anniversary and promote some upcoming features. But although the game remains relatively popular, it hasn’t exactly retained the massive base of users that it attracted right after its initial release. So how many people still use the Pokémon Go app regularly? And how many might consider using it again if Niantic unveils some new interesting features? We asked 1,000 respondents about their thoughts on Pokémon Go and their mobile app downloading habits.

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Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

In a new campaign that aims to appeal to young people and online daters, Delta looked to an unusual format — wall murals. The Brooklyn mural features images of exotic locales so people can take photos in front of them. It also includes the Delta logo and the thought “world travelers are more likely to be swiped right.” So what do consumers think about the Delta dating wall? And what might images of the promotion do for the brand’s image? We asked 1,000 respondents about their flying habits and then tested the campaign to see if it made any impact.

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Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon made waves late last week when the ecommerce giant announced plans to purchase organic grocery chain Whole Foods. There are many different reasons why Amazon might want to purchase Whole Foods. And it’s safe to say that this acquisition could lead to some changes for the grocery industry as a whole. So what do consumers think about Amazon buying Whole Foods and about online grocery shopping and other alternative options? We asked 1,000 respondents about their thoughts on Amazon and Whole Foods and how the purchase might impact their grocery shopping habits.

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Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

The NBA Finals captivated much of the sports world over the past week. And Nike was ready to capitalize on that with an ad campaign starring Kevin Durant. The ad, titled “Debate This,” features a lot of the criticism that Durant has faced throughout the early parts of his career, along with Durant constantly proving those critics wrong. So how much might this ad impact people’s buying habits? We asked 800 respondents about their opinions on Nike and other sporting goods brands. Then we tested the ad to see if it made any impact.

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Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

It’s been a few years since the idea of virtual reality devices for individuals first came to the attention of consumers. And in that time, several companies have released their own versions of those VR devices. But not all of them have caught on with consumers like others, according to recent data from Nielsen. But there could be significant growth in the industry over the next few years. So how many consumers are interested in virtual reality? And what devices are likely to be the most popular? We asked 1,000 respondents about their thoughts on this growing tech trend.

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Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

As temperatures increase, brands are coming out with more and more summer-themed ads. The latest ad campaign from liquor brand Bacardi features a summery town — but all the residents are trapped in what appear to be looping images, popularized by Instagram’s Boomerang. Once they add in some Bacardi, the people are able to break free and enjoy the summer. So what do consumers think of the ad? We asked 1,000 respondents about their liquor buying preferences and then tested the ad to see if it made any impact.

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Paris Agreement Survey: Americans Concerned About Economy, Environment

Paris Agreement Survey: Americans Concerned About Economy, Environment

The White House recently announced plans to pull out of the Paris Climate Accord, an agreement between 197 countries around the world to limit global warming. According to a study by the Yale Program on Climate Change Communication, the majority of Americans support the Paris Agreement and think the U.S. should continue to hold up its part of the bargain. But now that the President has already announced the U.S. will pull out of the agreement, have opinions changed? We asked 1,000 respondents about their thoughts on the Paris Agreement and its potential impact on the economy and the environment.

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Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Over the last several years, Oreo has released a plethora of new flavors. And now, the iconic brand is turning to its customers to come up with its newest creation. As part of a social media and advertising campaign, the My Oreo Creation contest challenges people to share their own flavor ideas with the brand on social media for a chance to win prizes. So what do consumers think about this idea? We asked 1,000 respondents about their snack buying habits and their thoughts on the Oreo brand. Then we tested an ad affiliated with the My Oreo Creation contest to see if it made any impact.

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Flag Football Survey: Few Have Heard About New League

Flag Football Survey: Few Have Heard About New League

There’s a new sport in town — or at least there will be in 2018. The American Flag Football League is slated to start games in the summer of next year. And there are some big names getting involved. Retired NFL players Michael Vick and Justin Forsett have committed to playing in the inaugural game. And the league is hopeful of getting even more former athletes involved as well, according to Bleacher Report. But what do potential viewers think of this new league? How many would be willing to give this sport a watch? And how might it compare to other sports? We asked 1,000 respondents about their viewing habits and their thoughts on the new flag football league.

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Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Budweiser has long been known for its patriotic advertising and branding campaigns. But the company is taking it to a new level this summer with a limited edition line of camouflage bottles. The bottles are supposed to honor those who have served. And the campaign kicks off just in time for Memorial Day. So how many consumers like the idea of the Budweiser camo bottles? We asked 1,000 respondents about their beer purchasing habits and then tested the new bottles to see if this unique branding campaign might make any impact.

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Convenience Stores Survey: Drone Delivery Could Impact Consumers

Convenience Stores Survey: Drone Delivery Could Impact Consumers

Despite the waning popularity of brick-and-mortar stores in general, convenience stores have been able to keep sales relatively strong, according to a recent report from Nielsen. But future tech innovations might be able to cut into that business a bit, just as online stores have been able to take over a significant amount of business from traditional retail stores. So how many consumers currently shop at convenience stores regularly? And are their shopping habits likely to change at all in the future? We asked 1,000 respondents about their thoughts on convenience stores and how online shopping might impact those purchases in the future.

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Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

For years, Dove has worked to create an image that is accepting of all different definitions of beauty. And now, the company has taken that idea to a new level by actually creating a limited edition line of bottles that come in a variety of different shapes and sizes — just like the company’s customers. But a recent report from the Guardian suggests that many consumers found this campaign to be more patronizing than uplifting. So how do beauty consumers react after seeing the ad? We asked 1,000 respondents about their thoughts on the Dove brand and then tested the ad to see if it made any impact.

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Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

No matter where you go online, you’re likely to run into some online ads. There are plenty of different types of ads. And companies like Google have made incredible sums from selling the ad space. But now, the company may be considering incorporating an ad blocking feature into its Google Chrome browser, according to a report from the Wall Street Journal. This may seem counterintuitive, but it could potentially help people avoid ads that have too much of a negative impact on the browsing experience. So what do consumers think of how online ads impact their experience online? And how many would consider using ad blockers to avoid certain ads? We asked 1,000 respondents about their thoughts on ad blockers and online ads.

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Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

For its latest marketing campaign, Nike got extremely ambitious. Partnering with some marathon runners and other brands, the company set out to break the two-hour barrier that has long been considered impossible for marathoners to crack. While none of the runners actually achieved that ultimate goal, they came very close. And the marketing and advertising campaign surrounding Nike Breaking2 could still have some positive effects for the brand. So what do consumers think about the campaign? We asked 1,000 respondents about their thoughts on the Nike brand and the Breaking2 campaign.

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New Health Care Bill Survey: Less Than Half of Republicans Support Bill

New Health Care Bill Survey: Less Than Half of Republicans Support Bill

The new health care bill that recently passed in the House of Representatives has created quite a stir. Many Americans don’t seem to favor the bill very highly, according to a report from CBS news. In fact, AYTM’s survey results reveal that even Republicans are less than enthusiastic about the bill, with just under half saying they have a positive opinion of it. But changes may still come from a Senate re-write or other sources. So how many Americans like the idea of the new bill? And have opinions about the Affordable Care Act changed through all of this? We asked 1,000 respondents about their thoughts on the current state of American health care and about the new American Health Care Bill making its way through Congress.

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Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

McDonald’s recently unveiled a new line of premium sandwiches. And the company decided to take a unique approach to marketing them — a new product infomercial. The new product that McDonald’s is supposed to be pushing in its infomercial is called a “frork,” which is essentially a fork made with french fries. It’s ridiculous, as the commercial points out. But could it actually have a positive impact on consumers? We asked 1,000 respondents about their fast food buying habits and then tested the ad to see if it made any difference.

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Aspirational Brands Survey: Tech Purchases Gaining Popularity

Aspirational Brands Survey: Tech Purchases Gaining Popularity

Americans are becoming more frugal and less concerned with status items. In fact, 55% of consumers said that they make aspirational purchases, like buying designer items or expensive status symbols, less often now than they did just five years ago. And according to a report from NPD Group, the idea of aspirational brands is currently undergoing a major shift. Where consumers once were willing to stretch their budgets to make purchases based on status or style, many are now more concerned with practicality and saving money. So is it still a good strategy for certain businesses to use that aspirational or status angle when trying to sell goods that are relatively pricey? Or is that idea no longer relevant with today’s consumers? We asked 1,000 respondents about their shopping preferences and their thoughts on aspirational purchases.

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Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Silicon Valley company Juicero has made lots of headlines in recent weeks — but not for a great reason. The company sells a juicer that costs about $400. And aside from that, Bloomberg posted a video showing how you can simply squeeze the juice packs by hand, rendering the expensive device basically obsolete. So how might this video and some of the other negative press impact consumer opinions? And how many would actually consider purchasing a juicer in this price range anyway? We asked 1,000 respondents about their buying habits and their thoughts on Juicero.

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