Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 454 posts

The Evolution of Market Research: Market Research in the New Age

The Evolution of Market Research: Market Research in the New Age

As we’ve discussed in two previous blogs in this series relating to the evolution of market research, the digital age has changed market research data collection dramatically, effectively eliminating the need for interviewers and data entry resources from the process in most quantitative survey research, saving both time and money.

But it is still evolving and the next wave of changes may even be more radical. Consumers leave data trails everywhere they go without answering surveys.

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The Evolution of Market Research: Automation Improves Efficiency

The Evolution of Market Research: Automation Improves Efficiency

My first post on the evolution of Market Research to the digital world described online research being a game changer in terms of saving time and money vs “traditional” methods, particularly in the realm of quantitative research. But even as online research became a $3 billion industry, and overtook all other modes of quantitative research within only 10 years after the introduction of web-based surveys, it was really only the beginning of the impact this new technology would eventually have.

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The Evolution of Market Research: Dawning of the Digital Age

The Evolution of Market Research: Dawning of the Digital Age

Market research has been around for centuries but has been commercially used to understand how to motivate consumers since early in the 20th century. Some pioneers of the industry, like Daniel Starch and George Gallop, came from academia, while others, like A.C. Nielsen, had backgrounds in other industries.

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5 Easy Ways to Optimize Your Survey Pre-Screening Questions

5 Easy Ways to Optimize Your Survey Pre-Screening Questions

Using screening questions within a survey has become standard practice across the market research industry. However, some researchers may be unaware of how to properly implement these questions in a survey or fully understand the impact they can have on survey data.

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In Their Own Words: Capturing and Analyzing Respondent Verbatims

In Their Own Words: Capturing and Analyzing Respondent Verbatims

Although quant in nature, online surveys also enable researchers to add a little qualitative flair to the overall findings by using unstructured, open-ended questions. The collected feedback can provide enriching, supportive insight akin to a focus group sound-bite.

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TURF for Beginners

TURF for Beginners

Learn how to use AYTM’s Advanced MaxDiff to conduct a TURF analysis and how to use AYTM’s TURF simulator to optimize your product or service offerings.

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Maximizing Your Survey Response Rates

Maximizing Your Survey Response Rates

The survey response rate refers to the percentage of the total number of survey attempts that are fully completed. When you’re looking to field your survey quickly – in just a few days, perhaps even hours – maximizing the survey response rate is going to be a top priority. Respecting your respondents is a key component to successfully completing project fieldwork quickly and efficiently. And it starts with ensuring your survey is going to the correct sample from your target population.

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Issues in Pricing Research and How to Overcome Them

Issues in Pricing Research and How to Overcome Them

A company’s pricing strategy is influenced by a variety of factors related to demand, cost and profit, competition, and the legal environment. Demand factors consist of the size of the market and its growth or decline, and the regularity/irregularity and elasticity of demand, while variable and fixed costs and margin per unit are examples of cost and profit factors.

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Survey Length: The Optimal Amount of Questions to Ask

Survey Length: The Optimal Amount of Questions to Ask

If you’re at the point in your research process where you are probing your brain over the, ever so common, inquiry around how many questions need to be included in your questionnaire, the short answer is; as few as possible. Reducing the length of a survey to a reasonable completion time is crucial! Survey fatigue can be a real menace when attempting to develop a study that will result in the best, most accurate data.

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Tips for Testing Your Online Survey

Tips for Testing Your Online Survey

The design and programming phase of your research project is complete, so what’s next? To some, thorough testing on a survey prior to launch is a daunting task. It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times; it is natural for the mind to focus on other elements such as structure and syntax.

In such occurrences, it is important to incorporate different techniques when testing a survey before it is sent to respondents. The steps below are crucial quality assurance methods that will allow you to successfully evaluate your survey’s effectiveness.

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Gaining a Competitive Advantage Through Research

Gaining a Competitive Advantage Through Research

Marketers are regularly tasked with making decisions that are influenced by the competitive market structure – Which new product(s) will give us a competitive advantage? How do we address new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should begin by identifying the competitors and completing a competitive analysis. A competitive analysis is key because it reminds business decision makers that consumers often have many options in the marketplace and enables companies to assess their strengths and weaknesses relative to the competition.

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AYTM Features: Redesigned Statistics Page & Data Lab

AYTM Features: Redesigned Statistics Page & Data Lab

We are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments

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Conducting Surveys on Mobile Devices: Optimizing Your Results

Conducting Surveys on Mobile Devices: Optimizing Your Results

The number of mobile phone users in the world is expected to pass the five billion mark by 2019, with half of that population predicted to be smartphone users. Consider that statistic, it’s clear that the world has fully embraced the concept of mobile technology. The rapid adoption has impacted everyday life in many ways; it is changing the way companies interact with their consumers.

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3 Simple Techniques for Statistically Adjusting Data

3 Simple Techniques for Statistically Adjusting Data

Your strategic and tactical quantitative research work – designing, programming, and fielding an online questionnaire – result in raw data files containing all the respondents’ answers to your survey. Typically, some form of data preparation must be completed before your analysis begins. Neglecting to carefully prepare your raw data may jeopardize the statistical results and bias your interpretations and subsequent findings.

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Understanding the Pros & Cons of Online Research Panels

Understanding the Pros & Cons of Online Research Panels

Online research panels are widely recognized as a quick and lucrative way to conduct market research. In a society where everyone is easily connected through the internet, it makes sense that research has long progressed from the days of pen-and-paper questionnaires to online survey methods that access hundreds of people instantly. So how do you know if utilizing an online research panel is the appropriate path for your study? To address this question, it is important to explore the possible pros and cons associated with collecting data from an online panel.

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Getting the Most from Your Market Research Project

Getting the Most from Your Market Research Project

In a society where companies are accelerating the release of new products and services, there is more pressure than ever for market research teams to deliver meaningful data quickly and on a tighter budget, in every phase of the research process.

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Panels, Sampling and Survey Design: An Introductory Guide

Panels, Sampling and Survey Design: An Introductory Guide

Surveys are vital research tools, and the insights gathered from market research surveys drive business decisions that can have far-reaching impacts on a company’s future. When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

The components required for high-quality survey results are – sound methodology, effective survey, expert analysis, and quality sample. For most projects, the most effective way to reach quality sample is with panels.

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Painless Programming: Using Question Libraries and Automated Logic

Painless Programming: Using Question Libraries and Automated Logic

The adaption of widespread internet usage worldwide has greatly simplified the administration of questionnaires. Although in-person interviews of various forms may still be popular and appropriate in some countries and for certain studies, the increased global online presence has cultivated an expanding landscape for survey research.

Respondents may be recruited over the internet from panels or by using conventional methods (telephone, mail) and asked to participate in a live survey that they complete from an internet-equipped device at their convenience – be it work, home or while on-the-go. Many surveys are not even limited to desktop or laptop usage, embracing society’s transition to mobile devices like tablets and smartphones making on-the-go respondents more accessible.

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Getting Personal: Surveys Containing Sensitive Topics

Getting Personal: Surveys Containing Sensitive Topics

The growth of online and mobile market research has provided researchers the ability to swiftly collect academic and public opinions; even regarding sensitive topics like illegal activity, such as drug use, or personal care habits. Gathering sensitive data can prove to be meaningful for various reasons, but moreover, it can help to inform the public and policymakers.

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Selecting the Best Research Design for Your Project

Selecting the Best Research Design for Your Project

Applying the findings collected from a market research study is a smart way to address your business concerns and answer questions. Therefore, you want to make sure you’re selecting the appropriate research design to collect useful data. Read more

Test and Re-test: 5 Ways to Pre-Flight Your Survey

Test and Re-test: 5 Ways to Pre-Flight Your Survey

You’ve identified your research objectives, selected methodology, designed your survey and now you’re ready to start collecting valuable insights.

All that’s left to do is test your survey! Read more

Adopting Online Qualitative Research

Adopting Online Qualitative Research

The market research industry is constantly evolving, and it is becoming more important than ever to stay current on the latest trends! Professional market researchers and business owners alike are starting to use online qualitative research tools to design and launch a variety of consumer or business-to-business research studies.

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Choosing Your Research Methodology

Choosing Your Research Methodology

The most difficult aspect of deploying a market research project is answering the question, “What type of research do I need?”. Selecting the appropriate research methodology is a vital first step in any market research process; it is one of the key factors make or break a project. Before deciding what the most suitable methodology is for your market research, it is important to first consider and comprehend all of the dynamics that go into selecting the best research methodology.

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Five Decisions Researchers Make When Constructing Itemized Rating Scales

Five Decisions Researchers Make When Constructing Itemized Rating Scales

When designing a questionnaire, a researcher has a variety of rating scales to choose from.

If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal or rank properties) can only be analyzed in relative terms. Conversely, noncomparative rating scales, also known as monadic scales, evaluate only one stimulus at a time. Noncomparative scales can be either continuous or itemized.

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The Future is Mobile

The Future is Mobile

The new generation of market research has long graduated from the traditional market research methodologies that consisted of in-person interviews, mailed or written questionnaires, and telephone surveys. Innovative research techniques like mobile surveys are helping businesses generate better insights.

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