Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 351 posts

Does your personality type reveal your preferred presidential candidate?

Does your personality type reveal your preferred presidential candidate?

Different brands attract different types of consumers—why should presidential nominees be any different? We couldn’t resist applying the magic of AYTM’s Personality Radar to uncover what types of people are gravitating to each presidential nominee.

Read more

A journey inside the minds of undecided voters

A journey inside the minds of undecided voters

While virtually all political polls are designed to determine who is currently leading in the race to become our next President, we thought it would be interesting to go inside the minds of undecided voters. After all, some pundits consider them the gold that the major candidates need to win over in order to win the race, right? The data for this article comes mostly from a survey*, conducted by AYTM, just days before Americans cast their ballots for the next president.

Read more

Tipping the balance: the danger of mixing scales in market research

Tipping the balance: the danger of mixing scales in market research

Scale-based questions are a hallmark of quantitative market research, from Net Promoter scoring (to determine willingness to recommend) to Purchase Likelihood to Customer Satisfaction.  Indeed, scales are a preferred format when we ask consumers to predict future behavior as they allow respondents to assign a likelihood to said behavior, rather than indicate that they are “all in” (yes) or “all out” (no).

Read more

AMA Webinar: Tracker Transformation

AMA Webinar: Tracker Transformation

Our COO, JD Deitch, presented a webinar with the American Marketing Association about how to update brand tracking studies. He explored how the changing consumer landscape has impacted the efficiency of brand trackers, asked whether they’re still fit for purpose, and described how you can manage change in your tracking studies.

Read more

Considering Change in Your Brand Trackers

Considering Change in Your Brand Trackers

JD Deitch, our COO, will present a webinar with the American Marketing Association this Wednesday, June 29 about the tricky (and sometime downright scary) process of updating tracking studies. He’ll explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they’re still fit for purpose, and how you can manage change in your tracking studies.

Read more

Storytelling Without Storytellers

Storytelling Without Storytellers

Self-service platforms are winning business by providing research of equal quality at lower cost. Many offer automated templates, but they’re having trouble gaining traction with clients who prefer flexibility instead of a rigid one-size-fits-all approach. At IIeX North America 2016, AYTM presented a vision of the next wave of automation: fully encapsulated yet flexible survey research that yields high-quality, defendable business decisions without an intermediary.

Read more

Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

Read more

Tracker Transformation E-book: Managing Stakeholders

Tracker Transformation E-book: Managing Stakeholders

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change.

Read more

Tracker Transformation E-book: Managing the Methodology

Tracker Transformation E-book: Managing the Methodology

The survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect.  This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies.  Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required.

Read more

Tracker Transformation E-book: The Project Plan

Tracker Transformation E-book: The Project Plan

Last week we released Chapter 1 of our new e-book entitled Tracker Transformation: Managing Change in Trackers and Normed Studies. Judging by the number of downloads we’ve seen, it’s clearly a topic of interest.

Read more

Our New E-book: Tracker Transformation: How Did We Get Here?

Our New E-book: Tracker Transformation: How Did We Get Here?

At AYTM we have a passionate commitment to quality research that is truly impactful to our client’s bottom line. We’ve made our own commitment to doing this and have challenged the industry’s clients, researchers and suppliers to do the same. An essential component of this commitment is the recognition that we need to change how we conduct research.

Read more

The Branding of Presidential Candidates – how are they performing?

The Branding of Presidential Candidates – how are they performing?

Experience, guts and honesty are what count for presidential candidate ‘brands’

Regardless of a voter’s political leanings, perceptions about the candidates are remarkably similar.  It’s clear that the candidates’ brands and distinguishing traits, both good and bad, are well established. A recent survey by AYTM and IPSOS asked 1000 nationally representative respondents to rate the eight leading candidates across nine factors: experience, honesty, guts, leadership, personal likability, handling domestic policy, handling foreign policy, working with Congress, and concern for regular people. Out of these nine, the three factors which most distinguish the candidates are experience, guts, and honesty.

Read more

Are You Up to the Challenge?

Are You Up to the Challenge?

For 2016 AYTM is laying down a challenge to the research industry. It’s time for everyone to take responsibility for their panels and the research conducted on them. Read more about the gauntlet we’ve thrown down.

Read more

Get Inside Your Consumer’s Heads

Get Inside Your Consumer’s Heads

We have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar'; a unique way to analyze millions of data points.

Read more

Candidates’ ‘Brands’ Cut Across Partisan Divide

Candidates’ ‘Brands’ Cut Across Partisan Divide

We recently conducted a study with Ipsos to understand how Americans perceive the 2016 Presidential candidates’ defining personality traits, or what we might call their ‘brands.’ It turns out that regardless of their political leanings, perceptions are remarkably similar. It’s a fascinating finding given the deep differences that exist on the issues.

Read more

2015 GRIT Report Q3/Q4: AYTM Infographic

2015 GRIT Report Q3/Q4: AYTM Infographic

GreenBook released the 2015 GRIT Report for Q3/Q4 today, revealing the current state of the market research industry — here’s the official infographic AYTM provided.

Read more

Holiday shopping, brought to you by smartphones

Holiday shopping, brought to you by smartphones

Nov. 19, 2015

Wanderful Media, a retail-focused mobile media company, has just published their 2015 Annual Holiday Shopping Survey, and we’re proud to have been their market research platform! Smartphone use during holiday shopping is as big as ever, offering a wide array of options.

Read more

Highlights from the 2015 ESOMAR Congress Day 2

Highlights from the 2015 ESOMAR Congress Day 2

Day 2 of the ESOMAR Congress was as good as day 1—perhaps even better. Here are my highlights and some reflections from the entire conference.

Read more

Highlights from the 2015 ESOMAR Congress Day 1

Highlights from the 2015 ESOMAR Congress Day 1

Day 1 of the ESOMAR Congress is in the books. The conference is off to a great start. Here are my highlights from the past twenty-four hours.

Read more

5 Great Things about the ESOMAR 2015 Congress

5 Great Things about the ESOMAR 2015 Congress

The 2015 ESOMAR Annual Congress begins this Sunday, September 27th in Dublin, Ireland. JD Deitch (@JDDeitch), frequent contributor to GreenBook and COO of Ask Your Target Market, sets up the event with this article and will be providing daily updates.

Read more

Real people, real expertise, real answers

Real people, real expertise, real answers

Ever tried to pick up a phone and get answers from a research company? Assuming you don’t go directly to voicemail, you typically have to make your way past gatekeepers and salespeople to get to someone who can really help.

We do things differently at AYTM. We don’t put obstacles in your way. Instead, we put you in contact with people who can help right away.

Read more

Our Quality: Speed. Guaranteed.

Our Quality: Speed. Guaranteed.

In designing our modern insights platform, we’ve solved a key frustration for clients of traditional research firms. You might spend up to a week with a traditional research company to launch your study. With AYTM, many of our clients launch the same day. Our easy to use, clean interfaces are designed to get you from hypotheses to the delivered insights in no time. We’re FAST, and we guarantee it.

Read more

Our Quality: Panel quality that the industry envies

Our Quality: Panel quality that the industry envies

We’re often asked about the quality of our panels. How do we know our panelists are who they say they are? What do we do to ensure their responses are accurate and complete? How is it that we know so much about our panel, like who’s a QVC shopper who also enjoys Chipotle, or an IT decision maker that’s also a dog owner?

Read more

FiftyThree’s Paper app optimized for iPhone

FiftyThree’s Paper app optimized for iPhone

Sep. 18, 2015

FiftyThree, creator of Paper (the sketching app voted 2012 iPad App of the Year by Apple), has just launched the iPhone app version, and we’re proud to have been their product development research partner!

Read more

Are DIY Platforms Ready for Prime Time?

Are DIY Platforms Ready for Prime Time?

Article by JD Deitch, PhD

In 2013 I attended the CASRO Online Research Conference (now CASRO Digital) in San Francisco. One of the sessions that caught my eye was a roundtable discussion on do-it-yourself (DIY) survey tools. The program notes set the stage as follows:

“Much has been written about the recent proliferation of companies offering DIY/Instant Research methodologies, which are typically inexpensive. Are these methodologies able to produce representative results? What conditions are necessary to use such offerings effectively?

Read more