Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 339 posts

ARE YOU UP TO THE CHALLENGE?

ARE YOU UP TO THE CHALLENGE?

For 2016 we’re laying down a challenge to the research industry: take responsibility for your panels and the research conducted on them. Read more about the gauntlet we’ve thrown down.

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Get Inside Your Consumer’s Heads

Get Inside Your Consumer’s Heads

We have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar'; a unique way to analyze millions of data points.

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Candidates’ ‘Brands’ Cut Across Partisan Divide

Candidates’ ‘Brands’ Cut Across Partisan Divide

We recently conducted a study with Ipsos to understand how Americans perceive the 2016 Presidential candidates’ defining personality traits, or what we might call their ‘brands.’ It turns out that regardless of their political leanings, perceptions are remarkably similar. It’s a fascinating finding given the deep differences that exist on the issues.

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2015 GRIT Report Q3/Q4: AYTM Infographic

2015 GRIT Report Q3/Q4: AYTM Infographic

GreenBook released the 2015 GRIT Report for Q3/Q4 today, revealing the current state of the market research industry — here’s the official infographic AYTM provided.

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Holiday shopping, brought to you by smartphones

Holiday shopping, brought to you by smartphones

Nov. 19, 2015

Wanderful Media, a retail-focused mobile media company, has just published their 2015 Annual Holiday Shopping Survey, and we’re proud to have been their market research platform! Smartphone use during holiday shopping is as big as ever, offering a wide array of options.

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Highlights from the 2015 ESOMAR Congress Day 2

Highlights from the 2015 ESOMAR Congress Day 2

Day 2 of the ESOMAR Congress was as good as day 1—perhaps even better. Here are my highlights and some reflections from the entire conference.

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Highlights from the 2015 ESOMAR Congress Day 1

Highlights from the 2015 ESOMAR Congress Day 1

Day 1 of the ESOMAR Congress is in the books. The conference is off to a great start. Here are my highlights from the past twenty-four hours.

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5 Great Things about the ESOMAR 2015 Congress

5 Great Things about the ESOMAR 2015 Congress

The 2015 ESOMAR Annual Congress begins this Sunday, September 27th in Dublin, Ireland. JD Deitch (@JDDeitch), frequent contributor to GreenBook and COO of Ask Your Target Market, sets up the event with this article and will be providing daily updates.

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Real people, real expertise, real answers

Real people, real expertise, real answers

Ever tried to pick up a phone and get answers from a research company? Assuming you don’t go directly to voicemail, you typically have to make your way past gatekeepers and salespeople to get to someone who can really help.

We do things differently at AYTM. We don’t put obstacles in your way. Instead, we put you in contact with people who can help right away.

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Our Quality: Speed. Guaranteed.

Our Quality: Speed. Guaranteed.

In designing our modern insights platform, we’ve solved a key frustration for clients of traditional research firms. You might spend up to a week with a traditional research company to launch your study. With AYTM, many of our clients launch the same day. Our easy to use, clean interfaces are designed to get you from hypotheses to the delivered insights in no time. We’re FAST, and we guarantee it.

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Our Quality: Panel quality that the industry envies

Our Quality: Panel quality that the industry envies

We’re often asked about the quality of our panels. How do we know our panelists are who they say they are? What do we do to ensure their responses are accurate and complete? How is it that we know so much about our panel, like who’s a QVC shopper who also enjoys Chipotle, or an IT decision maker that’s also a dog owner?

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FiftyThree’s Paper app optimized for iPhone

FiftyThree’s Paper app optimized for iPhone

Sep. 18, 2015

FiftyThree, creator of Paper (the sketching app voted 2012 iPad App of the Year by Apple), has just launched the iPhone app version, and we’re proud to have been their product development research partner!

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Are DIY Platforms Ready for Prime Time?

Are DIY Platforms Ready for Prime Time?

Article by JD Deitch, PhD

In 2013 I attended the CASRO Online Research Conference (now CASRO Digital) in San Francisco. One of the sessions that caught my eye was a roundtable discussion on do-it-yourself (DIY) survey tools. The program notes set the stage as follows:

“Much has been written about the recent proliferation of companies offering DIY/Instant Research methodologies, which are typically inexpensive. Are these methodologies able to produce representative results? What conditions are necessary to use such offerings effectively?

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Nation Says More Women in Tech Fuel Innovation

Nation Says More Women in Tech Fuel Innovation

May 20, 2015

Mediaocean, a leading software provider for the global advertising world, has just launched its Women in Technology initiative along with results of their survey about women in technology — and we’re proud to have been their market research partner!

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The Pinterest of Home Searching

The Pinterest of Home Searching

Mar. 3, 2015

Trulia, a leading home search resource for buyers and renters, has just launched Trulia Boards in tandem with results of their home searching survey, and we’re proud to have been their market research partner! Finding a new home can be stressful, and the process can potentially be better organized and made more entertaining with the Trulia Boards app.

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The fraud temptation lurking in our hearts

The fraud temptation lurking in our hearts

Jan. 23, 2015

Trustev, creator of e-commerce antifraud technology (and voted one of the Hottest Global Startups by Forbes), has recently had the results of their “Credit Card – Online Shopping” Survey featured in Internet Retailer, and we’re proud to have been their market research partner for this study! Occasional dishonesty is harder to track than consistent fraud, hence the online retailer interest in learning the mindset of sometime-fraudsters.

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Our shopping future: cash, credit, wearables?

Our shopping future: cash, credit, wearables?

Jan. 16, 2015
 

Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, has recently had the results of their Stratos Wearables Payment Survey featured in Internet Retailer, Mobile Payments World, and BizReport, and we’re proud to have been their market research partner for this study! Shoppers are more excited than ever about wearables, and see a bright future for making payments with wearable technology. Read more

Holiday Shopping: Men Vs. Women

Holiday Shopping: Men Vs. Women

Dec. 15, 2014
 

Many of us are familiar with author John Gray’s idea that men are from Mars and women are from Venus, and there’s no denying that this still seems to hold true when we look at this year’s emerging holiday shopping data.

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How your neighbors shop for the holidays

How your neighbors shop for the holidays

Dec. 5, 2014
 

‘Tis the season to hunt down gifts for your friends, colleagues, and loved ones — and if you dread holiday shopping, 40.1 percent of Americans agree with you (although another 45 percent actually look forward to this time of year).

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Credit theft fears drive mobile payment appeal

Credit theft fears drive mobile payment appeal

Nov. 21, 2014
 

Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them.

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Why Ignoring Holiday Shopper Apps Will Cost You

Why Ignoring Holiday Shopper Apps Will Cost You

Nov. 18, 2014
 

Find&Save®/Wanderful Media™ just released their Annual 2014 Holiday Shopping Survey and infographic, featuring insights into mobile app adoption and use, and we’re proud to be their ongoing market research partner for this study! Mobile shopping is growing in impact for retailers as adoption spreads, with consumers hungry for greater access to sales and rebates.

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Super Bowl Advertising Statistics [INFOGRAPHIC]

Super Bowl Advertising Statistics [INFOGRAPHIC]

Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! Read more

Reality Distortion Field [Infographic]

Reality Distortion Field [Infographic]

In anticipation of the Apple’s announcement and rumored release of the iPads mini, we surveyed 2000 American consumers to gather some insights about what makes people more or less susceptible to Apple’s “Reality Distortion Field” Read more

Building a Brand Based on Emotions: Desire for Freedom

Building a Brand Based on Emotions: Desire for Freedom

There is a reason why marketing programs hyping “no contract,” “cancel anytime,” and “money back guarantee” are so popular. All of these messages allow consumers to make purchases without feeling trapped by long-term commitments. Try-and-buy programs are used by brands in many industries today in an effort to start relationships with consumers without requiring them to give up their freedom to back out if they’re not happy. Consumers value their freedom and demand it in more of their purchase decisions every day. Read more

Building a Brand Based on Emotions: Fear

Building a Brand Based on Emotions: Fear

Everyone is afraid of something but regardless of what each individual might be afraid of, there is no doubt that fear sells. Since few products actually solve a person’s fears but rather placate fear temporarily, brands that effectively evoke feelings related to fear can establish long-term relationships with consumers who think they won’t be safe unless they keep buying the brand. Anyone who pays for any kind of insurance is proof that fear sells for a long, long time. Read more