It all started with a question: “What’s the first thing you think of when you hear the term ‘social media’?” Posing two questions to 500 Internet users on their use of social media now as compared to 2010 and to gauge their thoughts on the future of social media, we deployed a survey to our consumer panel to find out. The results were compiled to create an infographic of the data:

For the back story on how our latest infographic came about, be sure to check out Steve Olenski’s To Many Consumers, Social Media Equals Facebook (Infographic) on Forbes.com