Market Pulse Market Pulse Blog - Get Free Data & Insights From AYTM 1459 posts

Study Shows Black Panther Poised for a Big Opening Weekend

Study Shows Black Panther Poised for a Big Opening Weekend

The release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze.

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20 Most Popular Halloween Costumes for 2017 Revealed

20 Most Popular Halloween Costumes for 2017 Revealed

Curious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more

Gun Violence Now a Leading Factor in Americans Skipping Public Events

Gun Violence Now a Leading Factor in Americans Skipping Public Events

This week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened.

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Americans are Split on Trump vs. the NFL and National Anthem Protests

Americans are Split on Trump vs. the NFL and National Anthem Protests

In contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy.

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Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Travel deals and booking site Hotwire recently released a set of video ads featuring Martin Starr of Silicon Valley entrenched in a surreal environment known as the “no pressure zone.” The idea is to call attention to the no-pressure attitude of using Hotwire for booking hotels, flights, rental cars and more. So how do consumers respond to this ad campaign? We asked 1,000 respondents about their travel booking habits and then tested the impact of this latest ad campaign.

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Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home sharing sites and platforms like Airbnb and VRBO are gaining popularity at a monumental clip. And a report by Airbnb Citizen indicates that this trend is likely to continue through the year and beyond. So just how much has the idea of home sharing changed the travel industry? And how much more growth is expected in the next few years? We asked 1,000 respondents about their travel habits and their thoughts on home sharing.

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Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy for the ice cream brand to set itself apart from the competition. But does the creepy feel of the ad actually appeal to ice cream buyers? We asked 1,000 respondents about their ice cream buying habits and then tested the impact of the ad.

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Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and toppings, rather than only having the option to select one of a few pre-determined options. So just how prominent is this trend in the eyes of consumers? We asked 1,000 respondents about their thoughts on the build-your-own dish trend and how it compares to other options at quick service restaurants.

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Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how much do those visuals resonate with potential buyers? And how might the ad impact sales of various KitchenAid products? We asked 1,000 respondents about their opinions on various brands that sell kitchen appliances and accessories and then tested the impact of the video ad.

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Screen Time Survey: Few Use Apps or Services to Control Screen Time

Screen Time Survey: Few Use Apps or Services to Control Screen Time

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has been especially prevalent when it comes to children browsing tablets and smartphones and spending time watching TV and playing video games. A recent study from Childwise, reported by BBC, found that kids spend an average of six hours or more on screens each day. So just how closely do parents monitor their kids’ screen time? And do adults put any of those same limits on their own screen time? We asked 1,000 respondents about their habits.

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Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, selfie-takers have no one to share their photos with, and gamers have to actually crush candy with a hammer. But could this humorous take on the world of apps impact consumers as well? We asked 1,000 respondents about their tech buying habits and then tested the ad to see if it would make any impact on those habits or opinions.

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Amazon Whole Foods Survey: Price Drops Could Make Major Impact

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

It’s only been a couple of months since Amazon announced plans to buy Whole Foods. But the internet mega retailer is already making changes, starting with a series of price cuts in Whole Foods stores in an effort to make the brand more accessible to consumers. However, the changes might not be all positive. As this report from Business Insider notes, Amazon’s struggling image might at some point have a negative impact on the Whole Foods brand as well. In this week’s survey, we asked 1,000 respondents about their opinions of Whole Foods and Amazon. And we compared responses to those from right after the acquisition to see if any opinions have changed.

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Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. The Mercedes-Benz “Grow Up” campaign features some younger consumers and more modern storylines. But could the campaign actually change any of those existing opinions? We tested the ad with 1,000 respondents to see if it changed any perceptions.

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Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues

Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues

Throughout the past several years, two major trends have created a lot of buzz within the automotive industry: autonomous vehicles and ride sharing. And now, big players in ride sharing are investing in autonomous vehicle technology to potentially use it in the future. A study from BCG Perspectives found that autonomous driving technology could have a big impact on car sharing and the automotive industry as a whole. So just what do consumers think about autonomous vehicles within the ride sharing industry? And how many of them would change their habits based on the new technology? We asked 1,000 respondents about their use of ride sharing services and how that use might change based on autonomous vehicle technology.

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Ad Campaign of the Week: HP Computer Show Ad Appeals to Tech Pros

Ad Campaign of the Week: HP Computer Show Ad Appeals to Tech Pros

Printing in color — is it legal? Does it cost as much as a horse? These are some of the questions answered, sort of, in HP’s new line of ads that partner with the popular YouTube series Computer Show. Computer Show, which features discussions about new technology in a sort of vintage setting, is mainly popular in tech circles. But that’s what HP is counting on in marketing its printers and other office supplies to professionals. So what do everyday consumers think about these ads? And how many of them actually “get” the humor from the Computer Show style ads? Find out what 1,000 respondents had to say about HP and the new series of ads.

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Retail Decline Survey: Stores with Variety Remain Most Popular

Retail Decline Survey: Stores with Variety Remain Most Popular

The demise of retail stores in recent years has been well documented. Major chains like RadioShack and Payless have closed hundreds of stores while online retailers and businesses that have adapted to new trends and technology have thrived. In fact, a recent study from PwC suggests that the need for retail businesses to adapt to new technology could be more important than ever. So what do customers have to say about their changing shopping habits? We asked 1,000 respondents about their shopping preferences and how those preferences might impact the declining retail industry.

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Ad Campaign of the Week: Volkswagen Ad Features Art from Blind Photographer

Ad Campaign of the Week: Volkswagen Ad Features Art from Blind Photographer

The new Volkswagen Arteon is like a work of art — at least that’s what the company wants to convey with a new ad campaign. The campaign features photographer Pete Eckert, who lost his sight nearly 30 years ago. Eckert created “light paintings” around the car to show off its beauty and unique look. So what do potential car buyers think about the campaign? We asked 1,000 respondents about their thoughts on the Volkswagen brand and then tested the impact of the ad.

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Healthy Snacks Survey: Affluent Consumers Looking for Healthy Options

Healthy Snacks Survey: Affluent Consumers Looking for Healthy Options

As consumers become more health conscious, various sectors of the food industry have had to make adjustments. One of the more recent sectors to make such an adjustment is the snack food industry. According to data from Nielsen, on-the-go produce and healthy snack foods are on the rise. And consumers may be looking for even more ways to get quick access to healthy items. So what do consumers think about this growing niche? We asked 1,000 respondents about their snack buying habits and their thoughts on healthy snack options.

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Ad Campaign of the Week: Coca-Cola Burger Ad Features Food Feuds

Ad Campaign of the Week: Coca-Cola Burger Ad Features Food Feuds

What kind of soda do you enjoy with a burger? According to a new ad campaign, the only correct answer is Coca-Cola. The ad is part of the company’s new “Food Feuds” campaign, which features people sharing all the different ways they like to enjoy popular foods like burgers and pizza, and then concluding that the only way to enjoy those foods is with an ice cold Coke. So how effective is the ad? We asked 1,000 respondents about their thoughts on the Coca-Cola brand and then tested the ad to see if it made any impact on those opinions.

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Cybersecurity Survey: Educated Consumers Likely to Spend on Security

Cybersecurity Survey: Educated Consumers Likely to Spend on Security

High profile hacking incidents in recent months have cybersecurity at the forefront of many people’s minds. But according to a recent Pew study, consumers might not be as knowledgeable about cybersecurity issues as they’d like to think. So just how concerned are consumers about cybersecurity? And what types of actions and purchases have they made to protect their own data? We asked 1,000 respondents about their thoughts on cybersecurity and what steps they’ve taken to protect themselves online.

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Ad Campaign of the Week: Tesla Fan-Made Ad Highlights Unique Features

Ad Campaign of the Week: Tesla Fan-Made Ad Highlights Unique Features

Tesla recently hosted a competition called “Project Loveday” where YouTube users could submit their own fan-made ads for the brand. The winner of the contest highlights several of the useful features of the Tesla model. And it could potentially impact the way people view Tesla and electric cars in general. So how many automobile owners appreciate this type of ad? We asked 1,000 respondents about their thoughts on Tesla and various car brands and then tested the ad to see if it made any impact on brand perceptions and buying habits.

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Fast Food Delivery Survey: Ride Sharing Customers Likely to Order

Fast Food Delivery Survey: Ride Sharing Customers Likely to Order

McDonald’s announced a partnership with UberEATS last week to provide delivery services to fast food customers. And less than a week later, Taco Bell partnered with rival ride sharing service Lyft to give passengers an easy way to go and pick up their food. So what do consumers think about the different fast food delivery options out there? And how might these recent announcements impact the brands involved? We asked 1,000 respondents about their thoughts on food delivery services and the potential of ordering fast food delivery more often.

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Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Everyone loves pizza. And that’s just who Kristen Wiig plays in a new Pizza Hut ad — everyone. The comedy star touts the importance of hot and fresh pizza that’s delivered quickly, while playing everyone from an auto mechanic to an awkward high school student. So just what does everyone think of this ad? We asked 1,000 respondents about their pizza buying habits and their thoughts on the Pizza Hut brand. Then we tested the ad to see if it made any impact on those opinions and buying habits.

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Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgia can be a powerful tool for marketing various types of products. According to research from NPD Group, there are several areas where nostalgic purchases are surging, ranging from fashion accessories to kids’ toys. So how many consumers can be swayed by nostalgia when it comes to making purchases? And what types of purchases are most likely to be impacted by that nostalgia? We asked 1,000 respondents about their buying habits and how they can be impacted by nostalgia.

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Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

If you’re a ketchup fan, you probably don’t live in Chicago. The city is notorious for its Chicago style hot dogs, which do not include ketchup. And so many in the city are strongly against using ketchup at all. But a new campaign from Heinz is aiming to change that. The company created what it calls “Chicago Dog Sauce” and offered it to Chicagoans to put on their hot dogs. Spoiler alert: it’s ketchup. So what do viewers think of the ad and the campaign as a whole? We asked 1,000 respondents about their condiment buying habits and then tested the impact of the Heinz ad campaign.

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