Branding And How It Works In The Social Media Age

Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It’s essential that brands understand how their fans and customers interact with them on Facebook and Twitter if they hope to leverage these great platforms and grow their businesses.

To get a better idea of how US consumers are interacting with brands in the social media space, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic.

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If you’d like access to the full report just send us an email and we’ll also be happy to give you a personal demo to see how AYTM’s online survey panel can help you collect actionable data.

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ABOUT THE AUTHOR: Lev Mazin
Lev is the CEO and Co-founder of AYTM.com - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.

78 Responses to Branding And How It Works In The Social Media Age

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  5. Pingback: 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

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  8. Charles Mackenzie-Hill says:

    Interesting post, unless I have missed something, there  seems to be a lot of new activity for the over forties in the last year or so 

    • Donna Roberts says:

      That does seems to be the trend and if I’m remembering correctly, Pew has been reporting that the over 50s are the fastest growing social media demographic for the last few years.

  9. patagonia says:

    an amazing work, congrats

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  17. Hamzah Kechik says:

    This is amazing marketing tools,

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  21. Eheiden says:

    From a research perspective I’d be interested to know how the questions were formatted for 6 and 7. Does 6 actually combine two questions asking consumers what their most preferred type of content is and one asking what their least preferred is? And did 7 involve some sort of Likert scale? Not sure I understand how the 8 segments in question 7 were determined to then be compared.

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  33. zx2zx says:

    in Q4 shouldn’t those items add to 100% as you can only “like” or do nothing in FB.. As they never bothered to put a dislike button which I think is necessary 

    • Lev Mazin says:

      zx2zx,

      Please read the data column by column, not horizontally. For example: the column on the right reflects answers from people who have liked a brand. We asked them multiple choice questions: do they have over 100 friends on FB, if they are active on FB daily etc. That’s how we arrived to the higher %%. Hope it makes more sense now.

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  44. Seomoz Ir says:

    great Info Graphic so nice
    I’d like twitter more than FB
    twitter is more special

  45. Pingback: Research: Social Media And Branding

  46. ming345 says:

    Nice Graphic and research on how potential consumers are interacting with brands…thank you …but as is the case with many who love using the word and misuse it frequently, this graphic title is misleading and has nothing to do with the act/art/science of “branding”. (You don’t “brand something” by putting something on social media). I was expecting a “how to” on branding in social media.

    • Lev Mazin says:

      Hi Ming345,

      We didn’t have an ambition to teach the world about How to successfully build their Brands using Social Media. It’s still a big mystery of our time in my opinion and definitely an art. We merely asked Internet users about their interaction with the social networks and brands presented there and then shared our findings. Sorry if the title comes across as misleading.

      • Ming345 says:

        I agree that “how to [branding in social media]” is still a big mystery as is the end game of determining social media’s real ROI dollar value – not just the metrics. I’m just suggesting that the word “branding” (the action of doing it) be used more carefully – because it gets thrown around a lot inaccurately and this chart doesn’t illustrate branding.  It has good data that should now be looked at in terms of its implications on social media’s real ROI dollar value – something we still don’t know.

      • Dgtclassy says:

        There are so many different ways of building a brands using social media, having these statistics helps you figure it out yourself. I thought it was helpful when writing my company’s rules to social media engagement anyway.

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  59. Tech Blog says:

    very interesting info, but as per my experience more 50% people don’t come back after liking a brand…

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  61. Martin U says:

    85% of internet users are Facebook users?
    Seems to me your panel is very heavy in SN use

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  70. Thomas says:

    What is the age group of the test takers?

  71. john says:

    Excellent write up !! Thank you for sharing such wonderful information.

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