iPad 3 [Infographic]

The rumor is that the iPad 3 announcement will come in the first week of March, but doesn’t specify when it will be released. For reference, the iPad 2 was announced on March 2nd of last year, and available on the 11th.

There are some significant changes expected and to gain a better understanding on the current state of the American consumers’ current iPad usage and anticipation of the iPad 3, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic:

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This Infographic is based on a survey of 2000 Americans who don’t own an iPad (request full stats report by e-mailing us: support [at) aytm.com) and another survey of 500 iPad owners (open full stats report) that we’ve collected for you on aytm.com in February 2012.

ABOUT THE AUTHOR: Lev Mazin
Lev is the CEO and Co-founder of AYTM.com - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.

28 Responses to iPad 3 [Infographic]

  1. Gupat01yash says:

    Nice work done

  2. iPad mini? You mean an iPod touch or an iPhone????? 

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  4. Sandipan says:

    love this infographic… Thanks

  5. So, in the first paragraph you say that current owners are >3X likely to purchase an iPad within the first six months, then use the current market penetration to determine that 10m units will sell in the first six months and ~78% (~7.8m) of them will be to new buyers.

    How exactly do those two numbers square up?

    • Paul says:

      It should be 75% of the estimated 10 million owners will be first time buyers.  

      311 million Americans.  10% penetration yields 31 million iPad owners.  3x more likely to upgrade.  So that means of the 280 million non-iPad users, (280) / ((3*31)+280) = 75% of the population will be new non-iPad owners. 

      Awesome infographic btw!

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  8. Fatima Lora says:

    I love this infographic! It drew me in with the colors! 🙂 Great work, Lev!

  9. Deborahgp says:

    this is great info distilled and presented in an easy to access way . i am very curious about usage among different age groups. specifically college students. what % of college students are buying ipads?

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  12. Phoenix_0001 says:

    What? Flash player? Are you kidding me?

    • Lev Mazin says:

      Well, people are addicted to the games, Web sites and apps that are only available in Flash. It was the single most popular request which doesn’t mean that the majority of the current iPad owners are missing the Flash Player (good 12-15% are though). 

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  20. Moon says:

    Games over 80%. Sweet!

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