The Brands We Drive

The United States is home to the largest passenger vehicle market of any country. According to the most recent data from The U.S. Department of Transportation and The U.S. Bureau of Transit Statistics, there are currently over 254 million registered passenger vehicles on American roads, and each year an average of 16.7 million new cars are sold.

To gain a better understanding on the current state of the American consumers’ relationship with their automobile, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic:

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Please feel free to use the code below to embed this infographic on your website or blog:

This Infographic is based on a survey of 2000 Americans who own or lease a car/SUV/truck that we’ve collected for you on in 2012.

If you’d like access to the full report just send us an email and we’ll also be happy to give you a personal demo to see how AYTM’s online survey panel can help you collect actionable data.

Lev is the CEO and Co-founder of - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.

4 Responses to The Brands We Drive

  1. Comment01 says:

    Terrible graphics. Just use pie charts and bar charts for this sort of thing. They communicate better.

    • Donna From AYTM says:

      Sorry to hear you didn’t like the infographic, we have gotten a lot of positive feedback on this one and the others we have done. Good thing we included the report with pie charts 🙂 

  2. guest says:

    I rather enjoyed the graphics.  It takes many metrics and communicates them in an interesting ‘un-stuffy’ way.  Some measurables might seem ‘trivial’, but overall, it’s a good look into some recent attitudes of car buyers / owners.

  3. compu_85 says:

    I’m curious about the distinction between hatchbacks and economy cars. Where does a VW Golf fit in? A Kia Rio?

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