1. Skip to navigation
  2. Skip to content

Frequently Asked Questions

WHAT IS AYTM?


AYTM.com - Ask Your Target Market - is the leading innovator in online Market Research. Our survey tool with built-in experts and a 20MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Enjoy the amazing turnaround, unparalleled support, highest quality and smooth, hassle-free, seamless experience.

HOW IS AYTM DIFFERENT FROM OTHER SURVEY SITES?


AYTM gives you access to professional quality research, in an easier to use, intuitive, turnkey system, at a fraction of the cost. AYTM provides you with access to over 20,000,000 consumers around the globe integrated right into an amazing self-service platform. That means you don't need to drive qualified respondents to your survey, nor do you need to pay an expensive market research firm to hire a consumer panel for you. If you don't want to go the DIY route due to lack of time or experience - we've got you covered. AYTM has built-in experts at the ready, so all you have to do is to share your goals, drafts and hypotheses and we'll do the rest... still at a fraction of the cost of traditional market research.
Click here for detailed comparison analysis of AYTM vs. Survey Monkey and Google Consumer Services.

HOW MUCH DOES IT COST?


The base price of all surveys sent to our consumer panel starts at just 95¢ per respondent. For example, a 10-question survey to 100 respondents would cost only $95. A comprehensive explanation of pricing can be found on our pricing page.

HOW MUCH TIME DOES IT TAKE FOR THE SURVEY TO COMPLETE AND TO SEE DATA?


Your survey is immediately delivered to our panels when you launch your survey. You see data streaming in your Dashboard within minutes, and you can literally watch charts and graphs take shape as people reply. Most surveys are completed within 24 hours. See our 72-hour guarantee.

HOW DO I KNOW THAT THE SURVEYS ARE COMPLETED HONESTLY AND WITH PROPER CONSIDERATION?


You can trust AYTM surveys to be accurate and reliable. AYTM has developed innovative approaches to ensure that your insights are highly accurate, reliable and trustworthy. Our proprietary panels are constantly checked and double checked to ensure demographics and psychographics are accurate.


Our TrustScoreSM system tests panel members repeatedly for veracity, and provides incentives for them to be candid and honest. Read more about our panel.

WHY ARE THE SURVEYS SO SHORT?


We limit our surveys to a maximum of 25 questions. We also limit the number of characters for each entry. Why? If you've ever answered a classic online survey, you'll remember how long and boring it can get. It's scientifically proven that an average Web user can only stay focused on a page for ~30-90 seconds.


Classic market research surveys often waste questions trying to identify the respondent's demographics before the respondent even gets to the actual core questions of the survey. By then, the respondent's attention could be compromised and the results may become meaningless. We eliminate the demographic part of the survey because we already have their profile and can bring your core questions right to their attention. This ensures maximum focus and an optimum level of concentration on your survey questions. We also have a longer answer to this question that reflects our philosophy.


If you have a project that has to go beyond the DIY settings in our survey tool, please call us at 415-364-8601 or email to discuss in greater detail.

IS YOUR PANEL SKEWED?


In some respects, it is. For instance, we currently give you only Internet users. We won't be able to give you access to the opinion of a farmer who has never used a computer. However, our surveys can be accessed and completed on mobile devices - Apple/Android tablets & smartphones with Internet access.

WHAT IS YOUR DELIVERY GUARANTEE?


We guarantee that your DIY survey will be completed by the quoted deadline if you launch it within the specified timeframe. If you plan to launch it later – no pressure, we'll give you a new delivery guarantee. If for any reason the survey runs longer than promised, you'll have the option to stop the survey and get 110% of the remaining prorated amount credited back to your AYTM account for future use. We do not refund cash back to your credit card or PayPal account.