1. Skip to navigation
  2. Skip to content
  1. forgot?
  2. close

Frequently Asked Questions

WHAT IS AYTM?


Ask Your Target Market is a sophisticated online survey platform that provides the insights to help you make better business decisions. But unlike other reliable marketing research solutions, AYTM is easy to use, fast and affordable.

HOW IS AYTM DIFFERENT FROM OTHER SURVEY SITES?


AYTM gives you access to professional quality research, in an easier to use, intuitive, turnkey system, at a fraction of the cost. Unlike SurveyMonkey, Zoomerang and other services, AYTM integrates its own US consumer panel into an amazing self-service platform. That means you don't need to drive qualified respondents to your survey, nor do you need to pay an expensive market research firm to hire a consumer panel for you.


You simply define your target market, write your survey, and launch it. Of course, if you would like to survey your own list, with or without using the AYTM panel, that's always an option.

HOW MUCH DOES IT COST?


The base price of all surveys sent to our consumer panel starts at just 95ยข per respondent. For example, a simple 3-question survey to 50 respondents would cost just $47.50. A comprehensive explanation of pricing can be found on our pricing page.

HOW MUCH TIME DOES IT TAKE TO SEE DATA AND COMPLETE A SURVEY?


Your survey is immediately delivered to the consumer panel when you launch your survey. You see data streaming in your Dashboard within minutes, and you can literally watch charts and graphs take shape as people reply. Most surveys are completed within 24 hours. See our 72-hour guarantee.

HOW DO I KNOW THAT THE SURVEYS ARE COMPLETED HONESTLY AND WITH PROPER CONSIDERATION?


You can trust AYTM surveys to be accurate and reliable. AYTM has developed proprietary approaches to ensure that your insights are highly accurate, reliable and trustworthy.


Our patent-pending TrustScoreSM system tests panel members repeatedly for veracity, and provides incentives for them to be candid and honest.


The DoubleCheckdSM option re-sends a survey to respondents in a separate, delayed session without their prior expectation, for extra proof of response accuracy.

WHY ARE THE SURVEYS SO SHORT?


We limit our surveys to a maximum of 25 questions. We also limit the number of characters for each entry. Why? If you've ever answered a classic online survey, you'll remember how long and boring it can get. It's scientifically proven that an average Web user can only stay focused on a page for ~30-90 seconds.


Classic market research surveys often waste questions trying to identify the respondent's demographics before the respondent even gets to the actual core questions of the survey. By then, the respondent's attention could be compromised and the results may become meaningless. We eliminate the demographic part of the survey because we already have their profile and can bring your core questions right to their attention. This ensures maximum focus and an optimum level of concentration on your survey questions.

IS YOUR PANEL SKEWED?


In some respects, it is. For instance, we currently give you only Internet users. We won't be able to give you access to the opinion of a farmer who has never used a computer. However, our surveys can be accessed and completed on mobile devices.

WHAT IS YOUR 72-HOUR GUARANTEE?


We ask for 72 hours to complete any survey. If at any time after that we have not collected all of the responses you ordered, you can stop the survey and you will receive a prorated refund back into your account. We do not refund cash back to your credit card or PayPal account.