1. Skip to navigation
  2. Skip to content

How It Works


How to Conduct Online Studies
and Get Valuable Consumer Insights

Set goals, share your draft and let AYTM experts prepare & launch your study & analyze the results
Learn more. Get started!

STEP #1:
CHOOSE THE SOURCE OF PANELISTS & DEFINE YOUR TARGET MARKET


ListSurveys

If you have a list of people you want to survey, (you know... your or your client's customers/prospects/users/followers/readers etc.) use our tools free of charge by creating what we call a ListSurvey. Ask unlimited number of questions, get unlimited responses. You can launch survey in different ways - distribute the link, tweet it, e-mail etc., post your survey right on Facebook so your followers could take it without leaving the social network, embed the survey widget right into your Web site or blog. When building a ListSurvey, you will be able to choose from a predefined set of 8 demographic parameters (traits) such as age, gender and household income and append them to the beginning of your survey.
Data from all sources will be combined in the stats page as results stream back.
ListSurvey Demo Stats Page


PanelSurveys

If you prefer us to provide you with survey takers, create a PanelSurvey and access over 20,000,000 people globally, available around the clock. PanelSurvey Demo Stats Page

When building a PanelSurvey, AYTM allows you to define your target market with two different techniques. Using the power of a psychographic pre-screening question, you can really pinpoint your target market based on various purchasing characteristics, personality or behaviors (OVER 2000 House Tags). Say you only want to survey consumers who love sushi, have a Facebook profile or own an iPhone 4... no problem. If you cannot find a psychographic characteristic in our House Tags, simply create your own custom pre-qualification question. Up to 3 prescreeners are allowed.

AYTM also offers a standard set of 10 demographic criteria that you can use to define your target market. These include:


  • Gender
  • Age Range
  • Income
  • Ethnicity
  • Education
  • Employment Status
  • Career
  • Relationship Status
  • Parental status
  • Location

As you adjust your target market, check the needle moving from the green zone to the orange zone, indicating the sample complexity. We guarantee that your survey will be completed by the quoted deadline if you launch it within the specified timeframe. If you plan to launch it later – no pressure, we'll give you a new delivery guarantee. If for any reason the survey runs longer than promised, you'll have the option to stop the survey and get 110% of the remaining prorated amount credited back to your AYTM account for future use.

Choose the number of responses you'd like to receive for your online survey
You can choose up to 10,000 respondents with our panels or any number with your own list.

STEP #2:
WRITE YOUR ONLINE SURVEY


Once you've customized your target market, or decided on which trait questions to use, it's now time to write your survey.

With a PanelSurvey, you can create up to 25 questions with 7-10 possible responses for each. Choose from our 12 question types including images and videos. It's easy to upload images into any question or answer to enhance your survey's appearance. Drag and drop the questions for easy cloning or reordering. You also have the option to collect video responses to add some qualitative flavor to your data.

The ListSurvey option gives you the tools to design and build a sleek, professional survey that will help you capture the results you need. Personalize your survey by adding an optional message at the beginning or the end of the survey, or both! Embed your own YouTube video to demo, pitch or further explain the context of your survey. With a few clicks, you can customize the survey with your logo, tag line, and color palette. Our theme editor is an easy-to-use tool which allows you to choose one of 25 templates, or upload your own. You'll be able to preview and edit the way your survey will look and feel. Save your selected theme profile for future surveys so you can make them all fresh and fun for your survey takers and consistent with your brand!

STEP #3:
LAUNCH YOUR SURVEY!


Done with your survey? Save it and launch it!


Is your ListSurvey ready to go? We provide you with a URL that you can email to your list, an embed code for your website or blog, and a one-click Facebook publishing mechanism.

STEP #4:
GET REAL-TIME UPDATES AS THE RESPONDENTS ANSWER YOUR ONLINE SURVEYS


By clicking on your Dashboard, you can view all of the online surveys you have in progress, as well as your completed online surveys.


STEP #5:
REVIEW THE RESULTS OF YOUR ONLINE SURVEYS - WE TURN YOUR DATA INTO INSIGHTS


Once your online surveys have been completed, it's time to make sense of the data. AYTM offers numerous ways to quickly filter your data and displays the results in easy-to-interpret charts and graphs.

Choose your chart option

View your data in either a pie chart or a bar graph.


Graph data by parameters

Compare the way respondents of different age ranges, occupations, incomes, education levels, ethnicities, occupations, careers, or marital status responded in a single graph.


Show geography

See the location of respondents to your online surveys by clicking the map icon.


Filter data by parameters (visual representation of cross-tabs)

See only results from respondents based on:


  • Gender
  • Age Range
  • Income
  • Ethnicity
  • Education
  • Employment Status
  • Career
  • Relationship Status
  • Parental status
  • Location

Select a color palette

Pick a color palette for displaying results. Choose one that reflects your company's colors to create branded reporting.


Export data

Export your data in CSV & XLS format. You can export only the current view you've created or you can choose to export all raw data.


Share results

Share the results of your online surveys with clients, business partners, subscribers, vendors, and others. When you share by email, your contacts will receive an email with a link to view the online survey results just as you see them in your Dashboard. You can also post the link in an email you create, or even on social media networks such as Twitter and Facebook. We even provide a sleek widget you can use on your blog or website to share your survey results!


Print results

By selecting 'Print Current Report', a printable version of the entire report will be generated based on the viewing criteria you have selected. Select 'With cover page' to include all of the criteria of your target market in your report.