STEP #1:
CHOOSE BETWEEN A PANEL SURVEY OR A VIDEO RESPONSE SURVEY

With PanelSurveys, you'll be able to survey AYTM's proprietary US consumer panel, available around the clock. There are many options when creating these surveys, including adding images, video, and skip logic. Include a psychographic prequalification question to really nail your target market.
See an example of a PanelSurvey

The VideoResponse survey option allows you to survey our specially selected panelists who are equipped with a webcam. Your selected target market of US consumers becomes an online focus group as you watch their video responses. You will have the option to include a psychographic prequalification question.
See an example of a VideoResponse survey

Have your own list of people that you'd like to survey? You can use the ListSurvey option if you are not going to use the AYTM panel, or if you'd like to compare the results from the 2 different samples. Design a professional, customized survey that you send to your own select group of people.
See an example of a ListSurvey

STEP #2:
DEFINE THE TARGET MARKET FOR YOUR ONLINE SURVEY

When building a PanelSurvey or VideoResponse survey, AYTM allows you to define your target market with two different techniques. Using the power of a psychographic pre-screening question, you can really pinpoint your target market based on various purchasing characteristics, personality or behaviors. Say you only want to survey consumers who love sushi, have a Facebook profile or own an iPhone 4... no problem. If you cannot find a psychographic characteristic in our house tags, simply create your own custom pre-qualification question.

AYTM also offers a standard set of 9 demographic criteria that you can use to define your target market. These include:

• Gender
• Age Range
• Income
• Ethnicity
• Education
• Employment Status
• Career
• Relationship Status
• Children
• Location

As you tweak and adjust the criteria of desired respondents for your online surveys, you'll see that our Guesstimated Delivery Meter needle moves. The meter gauges the approximate time it will take to fulfill your survey based on the number of respondents ordered and criteria you select.

As the needle moves closer to the orange zone, the longer we guesstimate it will take for your survey to be completed. If we can't fulfill your survey in a reasonable time frame we will not accept the order. If you see the needle swing into the orange zone, consider broadening some of your target market criteria or ordering fewer respondents.

In many cases, when the Guesstimated Delivery Meter is positioned far to the left, you'll have complete target market research within several hours!

When building a ListSurvey, you will be able to choose from a predefined set of 8 demographic parameters (traits) such as age, gender and household income and append them to the beginning of your survey.

STEP #3:
DOUBLE CHECK YOUR ONLINE SURVEY RESPONSE ACCURACY

AYTM employs its patent-pending TrustScore^SM algorithm to ensure the quality and truthfulness of the AYTM consumer panel. However, you can add the DoubleCheckd^SM option (also patent-pending) for extra assurance of response accuracy. By choosing DoubleCheckd^SM, each AYTM respondent will be asked to complete your full survey the first time, and then in a separate session at least 3 hours later they will be asked to answer a set of up to five questions from your survey again. They will not know in advance that their answers are going to be verified. We will only record their results if they give the exact same answers on both occasions.

This option is not available for ListSurveys.

STEP #4:
CHOOSE THE NUMBER OF RESPONSES YOU'D LIKE TO RECEIVE FOR YOUR ONLINE SURVEY

For a PanelSurvey you can choose to have up to 1,000 respondents.

For a VideoResponse survey, due to the specialized nature of this panel, the number of available respondents will vary.

The ListSurvey option works differently. The number of respondents depends upon the plan you choose. Simply tell us how many total responses you would like to receive and we will stop running the survey when you reach that goal.

Use the slider to set the number of respondents that you wish to answer your online survey.

STEP #5:
WRITE YOUR ONLINE SURVEY

Once you've customized your target market, or decided on which trait questions to use, it's now time to write your survey. We encourage you to use our skip logic feature because this gives you the opportunity to really drill down into what your target market thinks.

With a PanelSurvey, you can create up to 25 questions with 7 possible responses for each. Choose from single answer, multiple answer and open-ended answer type questions. It's easy to upload images into any question or answer to enhance your survey's appearance. You also have the option to do a video introduction where you can demo, pitch or explain the context of your survey.

The unique approach of the VideoResponse survey allows you to record or upload a video presentation and create a list of up to 5 points for the respondents to address. You're able to communicate visually and connect with consumers on a grassroots level

The ListSurvey option gives you the tools to design and build a sleek, professional survey that will help you capture the results you need. Personalize your survey by adding an optional message at the beginning or the end of the survey, or both! Embed your own YouTube video to demo, pitch or further explain the context of your survey. With a few clicks, you can customize the survey with your logo, tag line, and color palette. Our theme editor is an easy-to-use tool which allows you to choose one of 25 templates, or upload your own. You'll be able to preview and edit the way your survey will look and feel. Save your selected theme profile for future surveys so you can make them all fresh and fun for your survey takers and consistent with your brand!

STEP #6: (OPTIONAL)
ADD PHOTOS TO YOUR ONLINE SURVEY QUESTIONS AND RESPONSE CHOICES

The PanelSurvey and ListSurvey options both allow you to quickly and easily add images alongside your questions and answer choices. Including photos in your online surveys is ideal for:

• Graphic designers who are testing logos, web designs and graphic designs
• Product marketers who are testing packaging and signage designs
• Restaurant marketers who are testing and pricing new dishes
• Entrepreneurs and product manufacturers seeking to gain responses to product concept designs

STEP #7:
LAUNCH YOUR SURVEY!

By choosing the PanelSurvey or VideoResponse survey options, you are tapping into AYTM's own US consumer panel. They are ready around-the-clock to answer your surveys and provide keen insight. Done with your survey? Save it and launch it!

Is your ListSurvey ready to go? We provide you with a URL that you can email to your list.

STEP #8:
GET REAL-TIME UPDATES AS THE RESPONDENTS ANSWER YOUR ONLINE SURVEYS

By clicking on your Dashboard you can view all of the online surveys you have in progress, as well as completed online surveys.

Within minutes of publishing your online surveys, you will likely begin seeing responses. The Status shows the percentage of respondents that have answered in relation to your target goal. By clicking the Stats icon, you can see charts and graphs develop in real time as respondents answer your online surveys.

Once 100% of the responses have been gathered, your online surveys are stored in the Completed Surveys section of your Dashboard for you to view at any time. The broader the target market, the faster the results of your online surveys will be delivered. Typically, with the broadest range of target market settings, you can expect fulfillment of your online surveys in a few hours! You can stop your survey at any time after 72 hours if it has not been completed and any balance remaining will be credited to your account to be used in future surveys.

STEP #9:
REVIEW THE RESULTS OF YOUR ONLINE SURVEYS - WE TURN YOUR DATA INTO INSIGHTS

Once your online surveys have been completed, it's time to make sense of the data. AYTM offers numerous ways to quickly filter your data and displays the results in easy-to-interpret charts and graphs.

Choose your chart option

View your data in either a pie chart or a bar graph.

Graph data by parameters

Compare the way respondents of different age ranges, occupations, incomes, education levels, ethnicities, occupations, careers, or marital status responded in a single graph.

Show geography

See the location of respondents to your online surveys by clicking the map icon.

Filter data by parameters (visual representation of cross-tabs)

See only results from respondents based on:

• Gender
• Age Range
• Income
• Ethnicity
• Education
• Employment Status
• Career
• Relationship Status
• Children
• Location

Select a color palette

Choose a color palette for displaying results. Choose one that reflects your company's colors to create branded reporting.

Export data

Export your data in CSV & XLS format. You can export only the current view you've created or you can choose to export all raw

Share the results of your online surveys

Share the results of your online surveys with clients, business partners, subscribers, vendors, and others. When you share by email, your contacts will receive an email with a link to view the online survey results just as you see them in your Dashboard. You can also post the link in an email you create, or even on social media networks such as Twitter and Facebook. We even provide a sleek widget you can use on your blog or website to share your survey results!

Print the results in professional-looking reports

By selecting 'Print Current Report', a printable version of the entire report will be generated based on the viewing criteria you have selected. Select 'With cover page' to include all of the criteria of your target market in your report.