FAQ

DO I HAVE TO DECIDE NOW?

Nope. Create a free account and play with our tools. Use it without limitations to create and send surveys to your own list/facebook fans/site visitors. If you ever need us to provide SURVEY TAKERS - get an instant quote, prepay with your credit card, and see results streaming to your stats page. If you don't have the time or expertise to do it yourself let our Market Research expert run the study for you and provide pure insights a few days later.

DO I HAVE TO DECIDE NOW?

Nope. Create a free account and play with our tools. Use it without limitations to create and send surveys to your own list/facebook fans/site visitors. If you ever need us to provide SURVEY TAKERS - get an instant quote, prepay with your credit card, and see results streaming to your stats page. If you don't have the time or expertise to do it yourself let our Market Research expert run the study for you and provide pure insights a few days later.

WHAT IS AYTM ANYWAY?

AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 25MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.

WHAT MAKES AYTM A BETTER CHOICE THAN ITS COMPETITORS?

It's fast. It's powerful. It's beautiful and easy to use. It will make you feel good about surveys. If you need survey takers you can reach over 25 Million respondents globally from right within the platform. That's something we invented.

HOW MUCH WILL MY SURVEY COST WHEN I USE THE AYTM PANEL?

Simply visit our Target Market page (registration not required) and play with the sliders and filters. You'll see the price and availability on the fly. Put together your survey to know exactly what it's going to cost (the quantity and types of questions affect the length of the survey and the price-per complete accordingly).

WHAT WILL I GET?

A lot actually! You will get to ask up to 10 questions within this base price per complete, including such question types as radio buttons, checkboxes, images, instructions, star ratings, smiley rating and up to 3 open-ended questions. More time consuming question types like video clips or matrixes are available for a little extra. You only pay for full, relevant, quality responses, and we will take care of partial completes or disqualified respondents. What's even better, every complete comes with a full set of demographics: age, gender, HHI, ethnicity, employment status, career, education, relationship status, kids, and location (to the zip level). This way you can use the space in your survey for the important stuff.

WHAT WILL I GET IF I ORDER AN EXPERT STUDY?

You will get peace of mind and extra time to spend with your family. We'll ask you to share your goals and hypotheses about the study right on the site, and then our experts will professionally design your survey and send it to you for approval. We'll run it for you and deliver the interactive stats report page along with a personalized executive summary presentation. As part of the experience (if you approve our survey design) you will also receive the AYTM Seal of Confidence as proof of the quality of the study.

HOW ROBUST ARE YOUR SURVEY TOOLS?

Very robust with an elegant simplicity. There are plenty of survey tools with more question types and over-designed functionality out there. We prefer to keep things simple and equip you with fine-tuned tools that produce the best results. The best way to find out is to create an account and play with it. With our shallow learning curve you'll be quickly on your way to setting up surveys using our 12 question types, 4 Advanced Research tests and cross-tabbing / sig-testing the stats. If you prefer to learn by example, watch our tutorial videos or read more about our survey tools here.
What to be ahead of the competition, take one step further and look beyond survey data using AYTM’s exclusive Personality Radar technology.

WHAT DOES AYTM MEAN BY "FREE"?

The AYTM survey platform is 100% free to use to survey your own list. We call these "ListSurveys". There are no subscription fees or limitations on the number of surveys, questions or responses. To be 100% clear: we don't have a free version, our only version is FREE! Create your free account now!

DOES AYTM EMAIL SURVEY INVITATIONS WHEN I SURVEY MY OWN LIST?

That depends. When you create a survey for your own list, we give you a custom URL to share with your invitees from your own email blast, blog, Facebook, Twitter or other social media account.

If you need us to design and send the invitations on your behalf, develop and manage an incentive model, provide customer support to your survey takers, we’ll be happy to do it for you as a part of our service package.

TELL ME MORE ABOUT HOW AYTM CAN GET MY SURVEYS ANSWERED BY MY TARGET MARKET.

AYTM allows you to drill-down on 10 demographic traits and use over 2000 psychographics to get the respondent group that matches your target market. Say you want to survey women ages 35-50 who live in NY, earn more than $100K a year and like sushi. No worries. Maybe you need to survey the latest iPhone owners living in the UK. With AYTM, you can do that.

WHEN I PURCHASE RESPONDENTS FROM THE AYTM PANEL, HOW LONG DOES IT TAKE TO GET MY RESULTS?

The answer is "it depends". If you are looking for "low incidence" respondents (folks with specialized traits), it takes longer. But for typical surveys you should see your first results streaming back into your account within minutes. Most surveys complete in under 24 hours and many within a couple of hours or less. A short wide open survey often gets completed in as little as 30 minutes. The best news is that we offer guaranteed delivery deadline and even an option to accelerate a survey so in most cases you’ll be able to plan and rely on a concrete delivery time. Check when your survey can be delivered.

WHERE DOES AYTM GET THE PEOPLE TO ANSWER SURVEYS?

AYTM owns and operates proprietary market research panels. We reward people nominal amounts of money to participate in surveys. Take a look at one of our panels. Feel free to join and experience AYTM from 360°. Nobody makes a living answering surveys at our panels and we've built in technology to reward and encourage candid and real answers. Additionally, like virtually all research panels in the industry, AYTM has partnerships which allows us to extend the reach of the platform to meet almost any need.

WHO'S IN YOUR PANEL?

AYTM.com gives you access to 25+ million consumers ready to take your survey. Using our unique and flexible targeting system, you can direct your survey to a subset of our panel with the exact fingerprint of your target market to get the most relevant insights. Read more about our panel.

DIY IS COOL BUT WHAT IF I NEED HELP WITH MY STUDY?

We have live chat support available during business hours and promptly answer your e-mails and phone calls when it's off. If you need more than support - we'll be thrilled to design and run the study for you. Give us a call.

PAYMENT OPTIONS

Currently we accept Visa, Mastercard, Discover, American Express and PayPal. We also accept wire and ACH processes for payments $5,000.00 or more. We don't provide cash refunds but are always happy to do an "in-store credit" for rejected or unfulfilled completes. For organizations exceeding $10k a month in research, invoicing is available. Please contact us at to inquire.

DOES AYTM OFFER A WHITE LABEL OPTION?

Yes. Contact us if you wish to use AYTM without our branding or pricing visible to your clients or community members.