Xpert: Ad creative evaluation

Xpert
Solution

Advertising
& Messaging

Consumer
Experience

Starts at $3,440 Set up in minutes

Need quick feedback on several ad ideas? Simply upload your materials and have respondents evaluate them based on a series of metrics to help you find the best ideas. You can even customize your survey by adding your specific questions and open-ended inquiries for additional insights.

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What you'll get

This Xpert Solution comes with access to aytm's Concept Lab, which lets you quickly see how your concepts are doing and spot the differences between them. You’ll also receive a breakdown of results and key findings

You can also export your data as a PowerPoint presentation, an Excel summary, or get your hands on the raw data in different formats.

aytm's Concept Lab
Quickly see Top 2 Box summary statistics and significant differences between your concepts.
Key insights
Receive an automatic narrative summarizing your results and highlighting key findings.
Downloadable deliverables
Easily download a pre-populated .PPTX, an Excel summary of results, or access your raw data in a variety of file types.

OPEN LIVE REPORT PPTX

Key metrics

This Xpert Solution comes with pre-built, automated reporting for more efficient analysis. Here are the key metrics you can expect to examine for the most relevant results.

Appeal
Believability
Relevance
Clarity
Likeability
Overall attitude
A composite score of the above individual metrics
Open-ended feedback
Likes, dislikes, and unaided description of the advertisement's main message

Methodology

With this Xpert Solution, respondents will be randomly selected to review up to six ads. For each ad, they'll rate them according to five standard criteria (how appealing, believable, relevant, clear, and likable it is). They'll also rank any special attributes you’d like them to consider.

You'll also have access to aytm's Concept Lab, you can view the scores for each attribute. It will also run statistical tests to help you figure out which attributes are doing well based on your key indicators.