BLOG ARCHIVE: ALL POSTS FOR September 2011

How to Name a Brand or Product: Essential Market Research Steps

How to Name a Brand or Product: Essential Market Research Steps

When businesses think about how to name a brand or product, they often don’t consider the essential market research steps that should be done before, during, and after the naming process. Of course, it’s possible to successfully choose a name without conducting any market research, but if you want to save time and money and ensure that the name you choose has a chance for success, then you really should conduct some research. Read more

Bank of America Survey: Monthly Debit Card Fees Would Drive Away Customers

Bank of America Survey: Monthly Debit Card Fees Would Drive Away Customers

Bank of America has announced that it will begin implementing a $5 monthly fee for debit card users. Whether you spend $5 or $5000 per month with your debit card, Bank of America plans to take $5, however it would not charge the fee for debit card holders who don’t use them over the course of the month. After recent legislation aimed to limit the amount banks can make off their account holders, many believe this is just another way for banks to pad their profits.

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Planning for Retention: The Highway to Online Survey Success

Planning for Retention: The Highway to Online Survey Success

One thing drives out another. That’s just as true in the business world and market research as anywhere else, and if you’ve ever missed an exit on the highway because your favorite song came on the radio or the cell phone rang, you know what I mean. Distractions, deadlines, changes in priority and all, there’s an awful lot going on in a day that competes with the information (your survey results) you’d like your managers and colleagues to retain and — most importantly — use. Read more

Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Many surveys are made up entirely of closed-ended questions. You give them a list of possible responses, and that’s all they have to choose from. These types of questions are great for gathering quantifiable data, and in some cases are all that you need in your survey. But sometimes it can be extremely beneficial for you to include some open-ended questions where your respondents can describe their opinions or experiences with your company in their own words. By giving them this opportunity, you can gain valuable information that you might not even have thought to include in your answer list.

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Kindle Fire Survey: Small Price Tag May Equal Success

Kindle Fire Survey: Small Price Tag May Equal Success

Amazon has just unveiled plans for its new tablet, the Kindle Fire. Many believe the Kindle Fire will be the only really viable competition for Apple’s iPad, which until now had a pretty strong hold over the tablet market. The Amazon tablet will reportedly only cost $199, which is less expensive than most, if not all, currently available tablet computers. Because of this, tech and business experts are predicting a hugely successful launch for the Kindle Fire. Will this launch prove to be a huge success or a huge let-down?

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Soap Opera Survey: ‘All My Children’ and ‘One Life to Live’ Mark End of Era

Soap Opera Survey: ‘All My Children’ and ‘One Life to Live’ Mark End of Era

Popular ABC soap operas ‘All My Children’ and ‘One Life to Live’ were recently cancelled, but will reportedly continue to air new episodes online after the final TV episodes. Some soap opera fans fear these cancellations mark the end of an era as well as the beginning of a long line of soap opera cancellations. Are these two just the first to go?

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Taking Your Online Survey Results to the Podium: 4 Creative Presentation Tactics

Taking Your Online Survey Results to the Podium: 4 Creative Presentation Tactics

Have you watched the news lately? It’s no longer a “talking head” reading current events out loud for 30 minutes. It’s a multimedia event that changes components every three minutes. An anchor introduces a topic and then cuts to a colleague or a video or brings in a guest. There are visual displays—maps, charts, and photos—with music and sound effects. While some people may decry the loss of “real news,” multimedia helps keep the audience engaged. Read more

Troy Davis Execution Survey: Americans Changing Views on Capital Punishment

Troy Davis Execution Survey: Americans Changing Views on Capital Punishment

The capital murder case and execution of Troy Davis in Georgia still has many Americans angry about the use of capital punishment in America. The failed last-minute appeals and subsequent execution left many people wondering if there are too many holes in the justice system that would allow a possibly innocent man to be put to death.

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How to Name a Brand in 10 Steps

How to Name a Brand in 10 Steps

When the time comes in your business life cycle to name a brand, it’s not a task to take lightly. A brand name represents a promise to consumers and differentiates the value your brand offers from competitors’ brands. More importantly, you need to take yourself out of the brand naming equation entirely because it doesn’t matter if your brand name makes sense to you. It really only matters if your brand name is meaningful to consumers. Read more

Brand or Product – What Is the Difference?

Brand or Product – What Is the Difference?

How do you name a brand or product? How do you market a brand or product? You can’t answer those questions until you understand the difference between a brand and product. In upcoming posts here on the AYTM blog, I’ll teach you how to name a brand or product, but first, let’s analyze the differences between them. Read more

New Facebook Layout Survey: Users Hate Changes, Won’t Leave Facebook

New Facebook Layout Survey: Users Hate Changes, Won’t Leave Facebook

Many Facebook users were surprised this week when they logged on to the social networking site to find a completely new layout. Facebook frequently changes design elements, but it is currently in the process of a complete site overhaul and will continue to add new features. Many statuses posted on the site proclaimed users’ dissatisfaction with the new layout, some even claiming to want to leave the site as a result. Will the changes and features actually cause a decrease in Facebook usage, or will people grow to love the new Facebook layout?

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Brand Research Fundamentals: Part 6 – Brand Analysis

Brand Research Fundamentals: Part 6 – Brand Analysis

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. Read more

Survey Engagement: Basic Manners Lead to Better Data

Survey Engagement: Basic Manners Lead to Better Data

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents. AYTM gives you the option to add opening and closing text so that you can add a kind message to your respondents. There are a few different ways to show your respondents that you appreciate their time and effort, and you can customize your text based on what type of survey you’re creating. No matter the survey type, it’s important to always remember that survey engagement means more than just writing interesting questions.

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Troy Davis Survey: Many in Favor of Clemency

Troy Davis Survey: Many in Favor of Clemency

Capital punishment is far from a new concept, but recently, a capital case from 1989 has outraged many Americans. Troy Davis was convicted of killing a police officer, among other crimes, and was sentenced to death. Since the original trial, seven of the nine eyewitnesses linking Davis to the crime changed all or part of their testimony. Some of them said they felt pressure from police officers to implicate Davis. It took many years and several postponed execution dates, but Davis was not able to win an appeal and was denied clemency from the state of Georgia for the last time on Tuesday.

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Brand Research Fundamentals: Part 5 – Brand Growth and Change

Brand Research Fundamentals: Part 5 – Brand Growth and Change

As you learned in Part 1, Part 2, Part 3, and Part 4 of the Brand Research Fundamentals series, brands, consumers, and markets are continually evolving. What works for your brand today, might not work tomorrow. Therefore, it’s essential that you monitor those changes (as well as new opportunities that develop as a result of those changes) through brand research so you can adapt accordingly and stay successful over the long-term. Read more

Google Wallet Survey: Many Americans Not Ready for New Payment System

Google Wallet Survey: Many Americans Not Ready for New Payment System

Google unveiled its new mobile payment system, Google Wallet, Monday to select Sprint users. The mobile application allows users to essentially use their phone as their wallet by connecting their credit card account(s) to the Android application. Eventually, Google plans to expand to other credit card types and smart phones, as well as convincing more merchants to accept payments using near field communication technology.

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Repetition Isn’t Just For Schoolchildren: Creative Reporting Strategies for Promoting Survey Results

Repetition Isn’t Just For Schoolchildren: Creative Reporting Strategies for Promoting Survey Results

When you’ve completed an online survey project using Ask Your Target Market, you automatically get a report which includes all your basic data and a set of crisp charts and graphs. In many cases, though, you’ll need to create additional reporting to meet the needs of different audiences. These might be company executives who like a PowerPoint version, or perhaps a particular department that prefers more written analysis. While the AYTM report alone may be adequate for some projects, in many cases you’ll likely need to create additional deliverables. Read more

Netflix Price Increase Is Top Reason Customers Are Fleeing

Netflix Price Increase Is Top Reason Customers Are Fleeing

Netflix is in trouble, and a recent price hike is not helping. This is a company that built a business model which nearly destroyed competitors like Blockbuster. However, turnabout is fair play, and new competition is now putting the heat on Netflix. On top of that, Netflix is also a victim of its own success. AYTM surveyed Netflix customers to learn what they think about the 60% Netflix price increase that caused 1 million subscribers to cancel their accounts over the past few months. The results make the answer quite clear. Read more

Jobs Plan Survey: Americans, Congress Need to Learn More

Jobs Plan Survey: Americans, Congress Need to Learn More

President Obama recently unveiled a new jobs plan that he hopes will help decrease the unemployment rate and put more Americans back to work. The plan has yet to go through Congress, and many Americans are still unsure of what it actually entails. But there’s no question that something must be done to improve the country’s economic outlook.

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Brand Research Fundamentals: Part 4 – Brand Perception and Equity

Brand Research Fundamentals: Part 4 – Brand Perception and Equity

What do people think of your brand? Is your brand equity growing? These are just two of the questions that you need to be able to answer about your brand and to get those answers, you need to conduct brand research. You can’t measure your brand’s performance without understanding what people think about it. Researching brand perception and equity are the focus of Part 4 of the Brand Research Fundamentals series. Be sure to read Part 1, Part 2, and Part 3, so everything included in Part 4 makes sense and is instantly actionable for you. Read more

Emmy Awards Survey: Not Many Planned on Tuning In

Emmy Awards Survey: Not Many Planned on Tuning In

The 63rd Annual Primetime Emmy Awards aired last night on Fox. Actors, writers, and many others who work on primetime television were honored. It’s no secret that Americans love television, but how many of them watched their favorite shows accept awards?

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Brand Research Fundamentals: Part 3 – Brand Promotion

Brand Research Fundamentals: Part 3 – Brand Promotion

So far in the Brand Research Fundamentals series, you’ve learned how to use research for brand development and brand creation. Now, it’s time to learn how to conduct research that will help you develop effective promotions. You can create the most amazing marketing promotions in the world but if those promotions aren’t right for your brand and audience, they won’t drive results. That’s why brand research is so important for brand promotion success. Read more

Lion King 3D Survey: Not Everyone Headed to Theaters

Lion King 3D Survey: Not Everyone Headed to Theaters

This weekend marks the release of The Lion King 3D in theaters around the country. The re-release of the classic Disney animated film has a lot of fans excited, but will the limited two-week release bring in a lot of viewers?

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Extreme Makeover… for Survey Questions!

Extreme Makeover… for Survey Questions!

Avocado colored appliances and wood-grain paneling from the ‘80’s. Bold plaids and shag carpet from the ‘70’s. Worn linoleum and tarnished chrome from the ’60’s… What this house needs is a makeover! And while we’re at it, let’s take a look at your survey questions. Far too often they’re in the same dire need of an update; following are two areas that frequently need attention. Read more

Survey Bias Can Destroy the Value of Your Data

Survey Bias Can Destroy the Value of Your Data

When you go to a dinner party, you don’t complain about the décor, the food and the other guests. You sit and enjoy the food, compliment the home, and enjoy the pleasant dinner conversation. Well, pleasant conversation is fine for dinner parties, but doesn’t make for very helpful survey results. Politeness is just one of the factors that can create survey bias.

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