Many of us who work in the branding and marketing fields feel very fortunate to be in this industry during a time when opportunities abound as technology, the social web, companies, and consumers change faster than ever before. It’s an exciting time with much to do and even more to learn. Fortunately, the Branding Forward Project is here to help us navigate through these fast-moving times in the world of marketing and brand strategy. Read more
BLOG ARCHIVE: ALL POSTS FOR October 2011
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Know When to Hold ‘em, Know when to Fold ‘em: Open Ended Questions & Online SurveysOnline surveys often include something called the “open-ended question”. An example of an open-ended question might be, “Is there anything else you’d like to share about your recent experiences?”, placed at the end of a customer feedback survey. Or when testing new product features, we might ask, “Are there any other features you would like us to add?” These questions are called open ended because you’re soliciting unstructured responses to your question; there is no 5-point scale or list of pre-scripted answers from which to select. To the researcher, this is both the curse and the value of the open-ended question. The responses are messy and sometimes confusing, and the data collected will never fit neatly into your results without a lot of processing. Still, you can gather information here that you won’t access in any other way. Read more |
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Occupy Wall Street Survey: Change Possible but UnlikelyOccupy Wall Street protests have been springing up in cities throughout the country for the past month. Many Americans are claiming that corporate greed has had a detrimental effect on their lives and the economy, and they want that to change. But how many Americans are really on-board with these protests, and how many think they’ll bring a necessary change to America? |
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Brand Equity Basics – Part 2: How to Build Brand EquityIn Part 1 of the Brand Equity Basics series, I answered the question, “What Is Brand Equity?” Today, it’s time to learn how to build positive brand equity, so your brand becomes a valuable asset to your organization. Whether you’re launching a new brand or managing an established brand, you should continuously be working to build its equity. Read more |
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Brand Equity Basics – Part 1: What Is Brand Equity?Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. However, it takes time, patience, and a great deal of effort to build positive brand equity as you’ll learn in my new series, Brand Equity Basics. Read more |
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Steve Jobs Survey: Innovator Changed the World with IdeasSteve Jobs, Apple’s co-founder and longtime CEO lost his battle with pancreatic cancer and passed away Wednesday at the age of 56. People around the country and the world mourned his passing and seemed to agree that his legacy was one of great innovation, creativity and passion. |
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Market Research for Startups: Making Your Target Market See What You SeeIf you’re starting a brand new company, chances are it’s pretty close to your heart. You have a lot invested in this company, both financially and personally. You want to make sure your target market sees your company in the way you envision, and market research can play a key role in making that goal a reality. Online surveys can be a very valuable tool in shaping your startup’s image. Since you’re starting from scratch, you have so many options for how to position and market your brand, and what better way to find the perfect message than to ask the people you’ll be speaking to. |
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Amanda Knox Survey: Innocent Girl Freed on AppealAmanda Knox, an American student who studied abroad in Italy several years ago and was convicted of murdering her roommate, was released this week after a successful appeal. Knox and her trial became tabloid fodder around the world, and many believed she was the driving force behind her roommate’s murder and sexual assault. More recently however, her appeal has gained press in America and some holes have been poked in the case, causing more people to see her as an innocent girl imprisoned for a crime she did not commit. |
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Brand Equity Success Leads to a Logo with No NameYou know you’ve reached the pinnacle of brand equity success when consumers recognize your logo without seeing your brand name. However, that type of recognition and brand equity doesn’t happen overnight. It takes time, and Australian telecommunications provider Telstra thinks it has reached that level of success based on its new logo which omits its name entirely. Read more |
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Hank Williams Jr Survey: Many Don’t Agree with Comments, but Support Free SpeechHank Williams Jr., who sings the opening of Monday Night Football, was dropped by ESPN this week after controversial comments he made on Fox News where he compared President Obama to Hitler. He said, “It would be like Hitler playing golf with [Israeli Prime Minister] Benjamin Netanyahu,” about a golf game Obama played with House Speaker John Boehner, and went on to call Obama and Biden “the enemy.” |
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Data Analysis Tip for Online Survey Results: Using Crosstabs to Gain InsightsAs you look at the results to an online survey, it’s easy to get excited. Your data is in, and it is starting to tell you a story. But before you jump to conclusions, it is often a good idea to be thorough and look at your data two ways: Read more |
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iPod Classic Survey: Original Model Not as Popular as Newer iTouchApple is reportedly thinking about discontinuing its iPod Classic and iPod Shuffle models. Though these rumors have not been confirmed, many experts are speculating that the end could likely be near for the classic model and its smaller counterpart, as it has not changed much since the iPod first debuted ten years ago. |
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How Brand and Product Research Can Help the Naming ProcessWhen you think about how brand and product research can help your business through the naming process, take off the blinders and realize that there is a lot more to be gained from research then identifying a creative name. In fact, it can help your business in far more ways than the obvious. Read more |
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Email Survey: Many Receive Junk, Don’t Send it ThemselvesEmail is a big part of daily life for most Americans. From business correspondence to personal messages to offers from favorite companies, most inboxes see a lot of activity on a day-to-day basis. But how much of this activity is really necessary? Are we just filling each other’s inboxes with useless junk? |
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New: AYTM surveys now on iOS and AndroidWe’ve now optimized our survey tools for web browsers on iOS and Android devices of any size — no app required. |