BLOG ARCHIVE: ALL POSTS FOR November 2011

Developing Brand Identity Guidelines – Part 3: Brand Manual Formatting, Design, and Checklist

Developing Brand Identity Guidelines – Part 3: Brand Manual Formatting, Design, and Checklist

Now that you’ve learned what a brand manual is and why you need one in Part 1 of the Developing Brand Identity Guidelines series and what goes in a brand manual in Part 2, it’s time to learn how to format and design your own manual. Here you’ll get all the details as well as a brand identity guidelines checklist. Read more

Developing Brand Identity Guidelines – Part 2: What’s in a Brand Identity Manual

Developing Brand Identity Guidelines – Part 2: What’s in a Brand Identity Manual

In Part 1 of the Developing Brand Identity Guidelines series, you learned what brand identity guidelines are and why you need them for your brand. Now, it’s time to learn what goes into a brand identity manual, so you can create comprehensive guidelines that explain how your brand elements should be used across all communications touch points. Read more

Duggar Family Survey: Fans Indifferent About Pregnancy Announcement

Duggar Family Survey: Fans Indifferent About Pregnancy Announcement

This week, Jim Bob and Michelle Duggar, known for the TLC show ’19 Kids and Counting,’ announced that they are expecting their 20th child. Fans around the country were surprised by this news. Were more people upset or happy about the family’s announcement? And what is the overall consensus on the Duggar family?

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What Are Brand Identity Guidelines & Why Does Your Brand Need Them? (Part 1/4)

What Are Brand Identity Guidelines & Why Does Your Brand Need Them? (Part 1/4)

Brand identity guidelines come in a variety of shapes and sizes, but the core components of an identity manual and the purpose of creating one are the same for every organization. In my new series, Developing Brand Identity Guidelines, you’ll learn all about creating a brand manual, so your brand is poised for success. Up first is Part 1 that answers two important questions: what are brand identity guidelines and why does your company need them? Read more

Conrad Murray Survey: Americans Agree with Guilty Verdict

Conrad Murray Survey: Americans Agree with Guilty Verdict

This week, the jury in the case of Dr. Conrad Murray found him guilty of involuntary manslaughter for Michael Jackson’s death. Dr. Murray could serve up to four years in prison and lose his medical license for administering drugs to Jackson that lead to the entertainer’s untimely death. Does the American public agree with the jury’s decision in this case?

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New: AYTM expands respondent panel

New: AYTM expands respondent panel

AYTM has just expanded their respondent panel; you can now launch your survey in India, Canada, United Kingdom, and Australia in addition to AYTM’s pre-existing global list. On the Define Your Target Market page, just select the country from the dropdown box.

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Online Surveys Shouldn’t Speak Geek

Online Surveys Shouldn’t Speak Geek

When it comes to surveys related to tech products, we have to remember: most consumers don’t speak geek.

True, a lot of progress has been made. Five years ago, most consumers didn’t know what a router was…now many do, at least kinda.

So when carefully crafting questions for your next tech-related online survey, consider if you can choose friendlier word choices. This is important for two reasons:

  1. You don’t want people guessing, and thus giving you well-intentioned but inaccurate answers.
  2. You don’t want to make reading your questions so cognitively difficult that they rush through, and give you less-than-thoughtful responses.

For the sake of data quality, keep the word choices audience-appropriate. Read more

Election Day Survey: Fewer Voters for Local Elections

Election Day Survey: Fewer Voters for Local Elections

Cities all around the US are holding their local elections this week. There is no president to vote for or national issue at hand, but many Americans will still head to the polls to voice their opinions on local issues. How does voter turnout compare between national and local elections? Do people still feel involved in their communities?

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Brand Extension Principles – Part 3: Brand Extension Mistakes

Brand Extension Principles – Part 3: Brand Extension Mistakes

As you learned in Part 1 and Part 2 of the Brand Extension Principles series, not all brand extensions are good ideas and not all brand extensions are successful. There are risks associated with brand extensions, and there are mistakes that can be made that can lead to brand extension failure. Without proper research, strategy, and planning, brand extensions have little chance to make it. With that in mind, it’s time to take a look at some well-known brand mistakes and the lessons to be learned from them. Read more

NaNoWriMo Survey: Many Interested in Writing Books

NaNoWriMo Survey: Many Interested in Writing Books

National Novel Writing Month, or NaNoWriMo, is an annual event where all types of writers take on the goal of completing an entire novel during the month of November. Writers are given word count goals each day and encourage each other to progress through the month. How many people think this is a good idea, and how many would actually consider trying it themselves?

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Brand Extension Principles – Part 2: Brand Extension Research and Strategy

Brand Extension Principles – Part 2: Brand Extension Research and Strategy

Brand extensions have little chance of success if they’re launched without adequate research and an effective strategy. Too often brands are extended to jump on the bandwagon of a trend without the proper research and strategy in place to ensure consumers will accept the brand extension on the market. As discussed in Part 1 of the Brand Extension Principles, Coors Sparkling Water is the perfect example of this mistake. Read more

Gmail Survey: Users Happy with New Layout

Gmail Survey: Users Happy with New Layout

This week, Gmail introduced a new design and a few different features for its many users. The change, which has been hinted at for a few months, has caught the attention of Gmail’s many users. Do they like the changes, or will they cry for the old Gmail back?

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Brand Extension Principles – Part 1: What Is a Brand Extension and Why Extend a Brand?

Brand Extension Principles – Part 1: What Is a Brand Extension and Why Extend a Brand?

Your brand is doing great! It’s growing, it’s well-known, and has a loyal following. Wouldn’t it be great if you could sell more products using that brand name? What if you could use that brand name to segue into new categories or markets? Extending your brand could be a great strategy for your business, and that’s where my new series, Brand Extension Principles, begins — answering two very important questions — what is a brand extension and why do companies extend brands? Read more

NBA Lockout Survey: Fans Don’t Expect Canceled Season

NBA Lockout Survey: Fans Don’t Expect Canceled Season

A clash between NBA players and owners has resulted in an NBA lockout. All games through November has been canceled as the two sides negotiate, causing frustration for fans who have to wait longer to see their favorite teams play. What is the next step in these negotiations? Will one side give or will the standoff force the season to be canceled?

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When Two Are Better Than One – Improve Your Online Survey Data

When Two Are Better Than One – Improve Your Online Survey Data

We’ve all done it, trying to save time. You’ve got three full bags of groceries in the car and you’re late. So you grab two in one hand, the third and your coffee in the other, your keys in your mouth…

And halfway up the walk a bag splits wide open and you’re suddenly swimming in eggs and pasta sauce while the melon bounces down the stairs into the street. You should have made two trips. Read more

Kim Kardashian Divorce Survey: Americans Not Surprised

Kim Kardashian Divorce Survey: Americans Not Surprised

Kim Kardashian filed for divorce this week from husband Kris Humphries. The marriage, which lasted just 72 days before the filing, seemed to be doomed to fail from the start. But it wasn’t all a waste for the couple, who reportedly raked in some serious profits from the highly-publicized wedding. Did this split surprise any Americans, or were they expecting this all along?

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iPhone And The Apple Fanboy/Fangirl Syndrome (Infographic)

iPhone And The Apple Fanboy/Fangirl Syndrome (Infographic)

The iPhone debuted in 2007 and Apple has sold well over 100 million devices to date. With Piper Jaffray analyst Gene Munster predicting that 18.8 million iPhone 3GS users will upgrade to the iPhone 4S within the next year (which will account for 18% of sales), we put together an infographic from our research for some insight into the apparently never-ending iPhone phenomenon: Read more

Student Loans Survey: Obama’s Plan Could Impact Many

Student Loans Survey: Obama’s Plan Could Impact Many

President Barack Obama has recently introduced a plan to relieve some of the student loan debt acquired by American graduates. There are many facets to the plan, which involve allowing borrowers to consolidate payments and seek lower interest rates, as well as changing payment caps for lower income borrowers. Do Americans generally agree with the president’s plan, and how many of them would be affected?

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