BLOG ARCHIVE: ALL POSTS FOR January 2012

Brand Building Step-by-Step – Part 2: Persistence for Long-Term Brand Building

Brand Building Step-by-Step – Part 2: Persistence for Long-Term Brand Building

In Part 1 of the Brand Building Step-by-Step series, you learned about the first step to building a brand — consistency. Now, it’s time to cover the second step of brand building — persistence. Powerful brands are not built overnight. Brand building is a long-term marketing strategy that can deliver significant results for your business for years to come, but you need to be prepared to be patient and not give up. Read more

Google Search Survey: Users Torn on Personalized Search Results

Google Search Survey: Users Torn on Personalized Search Results

Google is constantly updating its search technology, along with all of its secondary services such as Google+. However, some experts are beginning to worry that Google is putting the promotion of products like Google+ above providing solid search results. Currently, Google is working on tailoring the search results of Google+ users based on the information in their profile. Some say this is just another way to drive more users to Google+ using unfair tactics. But what do Americans think?

Read more

Brand Building Step-by-Step – Part 1: Consistency for Brand Building Success

Brand Building Step-by-Step – Part 1: Consistency for Brand Building Success

Brand building is based on three fundamental steps — consistency, persistence, and restraint, and the process to build a brand is one that every organization should place at the top of its strategic priorities. Brand equity is one of your business’ most powerful assets, and it’s importance should not be underestimated. In my new series here on the AYTM blog, Brand Building Step-by-Step, you’ll learn how to carry out the three fundamental steps of brand building as well as how to continually monitor your brand to ensure you’re on the right path to success. Read more

Touch Screen Survey: Most Users Happy with Touch Screen Technology

Touch Screen Survey: Most Users Happy with Touch Screen Technology

Throughout the past several years, touch screen phones and other devices have gained a lot of market share. One company is currently working on a new type of glass that might improve the usability of touch screens on phones such as the iPhone, but would users notice a difference? Are they happy with the current usability, or do they want something stronger that would keep their touch screen from breaking?

Read more

Giving The Customer What They Want (even if they don’t know it yet)

Giving The Customer What They Want (even if they don’t know it yet)

Henry Ford is famously quoted as saying, “If I’d asked people what they wanted, they would have said a faster horse”, and why not? How could people back then have known what the automobile would become? Ford clearly understood that a radical idea can’t always be tested ahead of time — but does that mean using online surveys to test new product ideas is fundamentally flawed? Read more

Gas Prices Survey: Americans Still Surprised by Increases at the Pump

Gas Prices Survey: Americans Still Surprised by Increases at the Pump

Gas prices nationwide have been climbing over the past few weeks, leading to record-high prices for this time of the year in many parts of the country. Though gas prices have been climbing fairly steadily for years, many Americans continue to be surprised and upset by the growing numbers. How will this latest increase affect drivers?

Read more

Top U.S. Web Brands in 2011

Top U.S. Web Brands in 2011

Each month, Nielsen releases a report about the top U.S. web brands. These are the web brands that attract the most unique U.S. visitors each month. Over the course of 2011, the top U.S. web brands haven’t changed much at all. Overall traffic numbers have risen, but the brands that were popular at the beginning of the year remained popular throughout the following twelve months with just a few exceptions. Read more

Duolingo Survey: Americans Intrigued by New Idea

Duolingo Survey: Americans Intrigued by New Idea

The internet contains a lot of information in many different languages, but much of it is only available in English. Computer aided translation is available, but not very reliable. So one ambitious entrepreneur, Luis von Ahn who is the brains behind the Captcha and Google Image Labeling, wants to take on the task of translating the internet with his new project, Duolingo. He says Duolingo will be a language-learning program that will ask users to translate simple phrases and sentences along with their exercises. The users will provide these translations for business websites and even creative commons content, while learning a new language free of charge.

Read more

Market Research Ethics: Consideration in Online Surveys

Market Research Ethics: Consideration in Online Surveys

When doing online surveys, we always want to treat our survey participants with respect. We are inviting them to take our surveys, and we want them to feel comfortable giving candid feedback. We want them to know we value their opinions. We also want them to have a pleasant experience so that they will comply with future research invitations. So that’s why it’s important to practice proper market research ethics throughout the survey creation process. Read more

Web Browser Survey: Firefox Still Ahead of Chrome

Web Browser Survey: Firefox Still Ahead of Chrome

A recent study by web analysts suggest that Google’s web browser, Chrome, has surpassed Mozilla Firefox to become the second most used browser on the internet. Some have even suggested that it may have the potential to overtake the all-time leader, Internet Explorer. But is that really an attainable goal for any browser, and what could be the advantage to choosing different web browsers?

Read more

“It’s not you, it’s me!”: Using Online Surveys for Win/Loss Research

“It’s not you, it’s me!”: Using Online Surveys for Win/Loss Research

If you’ve ever heard those words at the end of a relationship, you’ll recognize the temptation. Do you accept the reason given (“it’s not you…”), or do you want to probe for what may be a less polite, but more honest, answer? The honest answer may be harder to hear, but I think most of us would rather know. Wouldn’t you? Read more

Verizon Convenience Fee Survey: Most Think Fee is Unfair

Verizon Convenience Fee Survey: Most Think Fee is Unfair

Verizon Wireless recently reversed its decision to charge a $2 convenience fee to customers who pay their bills online or over the phone, after many customers complained about the change. Was this the right decision for Verizon, or are customers already wary about the company after the initial idea was suggested?

Read more

Best Brand Identity Crowdsourcing of 2011

Best Brand Identity Crowdsourcing of 2011

Crowdsourcing was a hot topic in 2011, and many companies and nonprofit organizations turned to crowdsourcing for brand identity, social media marketing, and other initiatives throughout the year. One of the best examples of crowdsourcing for brand identity work comes from the Human Rights logo that drew in 15,000 entries from around the world and generated a social media buzz that reached an even broader audience. Read more

College Football Survey: Most Fans Watch Bowl Games

College Football Survey: Most Fans Watch Bowl Games

College football fans around the country have been glued to their televisions this week while bowl season gets underway. How many people tune into these games and how many prefer to stick with professional sports? And what do college football fans think of the bowl game system?

Read more

Top 3 Tech Brand Product Failures of 2011

Top 3 Tech Brand Product Failures of 2011

For every successful brand story there are hundreds of failures, and 2011 brought failures to many high profile tech brands. Some companies will come back from these failures with just a few bumps and bruises, but others might not ever recover. Only time will tell what the fate of these brands and companies will be. For now, we can take a look at what went wrong with tech brand product failures in 2011. Read more

New Year’s Resolution Survey: Most Have Set Goals in the Past

New Year’s Resolution Survey: Most Have Set Goals in the Past

A new year usually means new goals for many Americans. New year’s resolutions are a popular way for many people to try and better themselves over the course of a year, but how many actually hold true to what they say they’ll do? And how many have given up on new year’s resolutions altogether?

Read more

Cool Data Analysis: What We Can Learn From Income Levels and Angry Birds

Cool Data Analysis: What We Can Learn From Income Levels and Angry Birds

Very often when we do online surveys, we just want to get to the point—what were the results? What percent of people picked what answers? Pretty simple stuff. Read more

Twitter Survey: Many Follow Favorite Companies

Twitter Survey: Many Follow Favorite Companies

A recent lawsuit involving social media site Twitter has many people talking about who actually owns a Twitter account. An employee of PhoneDog, who reportedly created a twitter account to use when posting about the company, was sued for taking the account with him after leaving his position. The employee says he created the account using his own email address and personal information, and even continued tweeting about the company after his departure. The company says the account is a sort of customer list, and so belongs to the company itself. So who really owns a business twitter account? And how many Americans actually follow these accounts anyway?

Read more